Rascasse Audience Intelligence

Allee-Center Hamm Audience in Germany

A data profile of the people who buy, follow and care about Allee-Center Hamm in Germany — modelled from more than twelve digital signal sources. Allee-Center Hamm has an estimated audience of 414,361 people in Germany.

#62among Shopping mall in Germany#1214among POI in Germany#342in Shopping

The average Allee-Center Hamm fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Deichmann, C&A, Family, with strongest over-indexing on Deichmann (4.13× the country average).

Demographically, the Allee-Center Hamm audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Allee-Center Hamm fan in Germany is more female, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Deichmann.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Allee-Center Hamm profile in Germany.

Audience size
414K
in Germany
Gender
67.8%♀
32.2% male
Age
38.1
average years
Country rank
#13617
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Allee-Center Hamm fans

67.8% are female, 32.2% are male, average age 38.1.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Allee-Center Hamm audience in Germany
MetricValue
Female67.8%
Male32.2%
Average age38.1
Estimated audience size414,361
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Allee-Center Hamm audience in Germany
Age bracketShare%
16-1920%
20-2921%
30-3923%
40-4922%
50+14%
Fig. 04

Worldwide distribution

99.0%

of the worldwide Allee-Center Hamm audience comes from Germany.

Worldwide audience distribution share by country for Allee-Center Hamm
CountryShare
Germany99.0%
Netherlands0.1%
China0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Allee-Center Hamm audience in Germany is strongest.

Fig. 05

Top regions by affinity

Allee-Center Hamm fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K13.52×
02Saarland~4K0.80×
03Bremen~3K0.80×
04Mecklenburg-Vorpommern~6K0.76×
05Thüringen~8K0.75×
06Sachsen-Anhalt~8K0.74×
07Brandenburg~9K0.70×
08Schleswig-Holstein~9K0.59×
09Sachsen~10K0.58×
10Hamburg~5K0.58×
11Rheinland-Pfalz~10K0.52×
12Niedersachsen~20K0.44×
13Berlin~8K0.44×
14Hessen~10K0.42×
15Baden-Württemberg~20K0.38×
16Bayern~20K0.32×
Fig. 06

Affinity by region

Affinity by region — Allee-Center Hamm, Germany
0.32×1.00×13.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Allee-Center Hamm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Allee-Center Hamm audience
#·InterestCategoryAffinity×
01C&AShopping4.94×
02Bedroom furnitureHome & Garden4.47×
03DeichmannShopping4.13×
04Gina TricotFashion & Accessoires3.44×
05Ernsting's familyShopping2.74×
06TK MaxxShopping2.60×
07VacationsTravel & Leisure2.49×
08NatureHome & Garden2.34×
09FamilyKids & Family2.16×
10EmailTechnology & Electronics2.16×
11PrimarkShopping2.10×
12Children's clothingFashion & Accessoires2.04×
13RossmannShopping1.86×
14IKEAHome & Garden1.85×
15KitchenHome & Garden1.84×
16H&MShopping1.68×
17Shopping mallsShopping1.68×
18KauflandShopping1.59×
19REWEShopping1.54×
20AirbnbTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Allee-Center Hamm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Allee-Center Hamm audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.47×
Design AffinityPREMIUM1.46×
Family OrientationCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Allee-Center Hamm audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.91×
Risk AppetiteTHRILL0.95×
Sports ActivityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Allee-Center Hamm have in Germany?

Allee-Center Hamm has an estimated audience of 414,361 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Allee-Center Hamm fans?

67.8% of Allee-Center Hamm fans are female, 32.2% are male, with an average age of 38.1 years.

03

Which brands do Allee-Center Hamm fans like most?

Allee-Center Hamm fans show strongest brand affinity for Deichmann (4.13×), C&A (4.94×), and Family (2.16×) over the country average.

04

Where do Allee-Center Hamm fans live in Germany?

Allee-Center Hamm fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Baden-Württemberg (reach ~20K), and Bayern (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Allee-Center Hamm fans also like?

Beyond Allee-Center Hamm itself, the audience over-indexes on C&A (4.94×), Family (2.16×), Nature (2.34×), and TK Maxx (2.6×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Allee-Center Hamm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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