Allee-Center Hamm Audience in Germany
Allee-Center Hamm has an estimated audience of 417,380 people in Germany. 72.7% are female, 27.3% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities: C&A, Deichmann, Ariana Grande, Family, H&M.
The average Allee-Center Hamm fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities include C&A, Deichmann, Ariana Grande, with strongest over-indexing on C&A (4.49× the country average). Demographically, the Allee-Center Hamm audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Allee-Center Hamm fans
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 38.6 |
| Estimated audience size | 417,380 |
Audience persona
The typical Allee-Center Hamm fan in Germany is more female, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for C&A.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 309,877 | 12.9× |
| Niedersachsen | 15,939 | 0.4× |
| Hessen | 11,494 | 0.37× |
| Bayern | 8,192 | 0.12× |
| Baden-Württemberg | 5,949 | 0.11× |
| Berlin | 4,826 | 0.26× |
| Hamburg | 4,650 | 0.5× |
| Rheinland-Pfalz | 3,677 | 0.18× |
| Schleswig-Holstein | 2,342 | 0.16× |
| Sachsen | 2,133 | 0.11× |
| Sachsen-Anhalt | 1,330 | 0.12× |
| Brandenburg | 1,279 | 0.1× |
| Thüringen | 1,268 | 0.12× |
| Mecklenburg-Vorpommern | 1,083 | 0.14× |
| Saarland | 905 | 0.18× |
| Bremen | 888 | 0.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| C&A | 4.49× | Shopping |
| Deichmann | 3.67× | Shopping |
| Ariana Grande | 5.25× | Music & Radio |
| Family | 1.75× | Kids & Family |
| H&M | 1.91× | Shopping |
| IKEA | 1.8× | Home & Garden |
| TK Maxx | 2.17× | Shopping |
| Rossmann | 2.09× | Shopping |
| RTL Television | 2.69× | Movies & TV |
| Ernsting's family | 2.96× | Shopping |
| Bedroom furniture | 3.67× | Home & Garden |
| Tagesschau | 1.51× | Movies & TV |
| Hairstyle | 2.4× | Beauty & Wellness |
| Vacations | 2.12× | Travel & Leisure |
| Primark | 2.21× | Shopping |
| Spiegel Online | 1.6× | News |
| Self care | 2.56× | Health |
| Airbnb | 1.69× | Travel & Leisure |
| REWE | 1.51× | Shopping |
| Do it yourself (DIY) | 1.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.33 |
| Indulgence | JOY | 1.32 |
| Creativity | OPEN | 1.31 |
| DIY Mentality | THRILL | 1.31 |
| Family Orientation | CONSERVATISM | 1.23 |
| Sustainability | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 99.0% |
| Netherlands | 0.1% |
| China | 0.1% |
See Allee-Center Hamm audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Allee-Center Hamm have in Germany?
Allee-Center Hamm has an estimated audience of 417,380 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Allee-Center Hamm fans?
72.7% of Allee-Center Hamm fans are female, 27.3% are male, with an average age of 38.6 years.
Which brands do Allee-Center Hamm fans like most?
Allee-Center Hamm fans show strongest brand affinity for C&A (4.49×), Deichmann (3.67×), and Ariana Grande (5.25×) over the country average.
Where do Allee-Center Hamm fans live in Germany?
Allee-Center Hamm fans in Germany are most concentrated in Nordrhein-Westfalen (reach 309,877), Niedersachsen (reach 15,939), and Hessen (reach 11,494). These three regions account for the largest share of the active audience.
What other brands do Allee-Center Hamm fans also like?
Beyond Allee-Center Hamm itself, the audience over-indexes on Deichmann (3.67×), Ariana Grande (5.25×), Family (1.75×), and H&M (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Allee-Center Hamm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.