Allee-Center Hamm Audience in Germany
Allee-Center Hamm has an estimated audience of 417,380 people in Germany. 72.7% are female, 27.3% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities: Rossmann, Gil Ofarim, Home Office, Stradivarius, Coworking.
The average Allee-Center Hamm fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities include Rossmann, Gil Ofarim, Home Office, with strongest over-indexing on Rossmann (1.67× the country average). Demographically, the Allee-Center Hamm audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Allee-Center Hamm fans
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 38.6 |
| Estimated audience size | 417,380 |
Audience persona
The typical Allee-Center Hamm fan in Germany is more female, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 309,877 | 12.9× |
| Niedersachsen | 15,939 | 0.4× |
| Hessen | 11,494 | 0.37× |
| Bayern | 8,192 | 0.12× |
| Baden-Württemberg | 5,949 | 0.11× |
| Berlin | 4,826 | 0.26× |
| Hamburg | 4,650 | 0.5× |
| Rheinland-Pfalz | 3,677 | 0.18× |
| Schleswig-Holstein | 2,342 | 0.16× |
| Sachsen | 2,133 | 0.11× |
| Sachsen-Anhalt | 1,330 | 0.12× |
| Brandenburg | 1,279 | 0.1× |
| Thüringen | 1,268 | 0.12× |
| Mecklenburg-Vorpommern | 1,083 | 0.14× |
| Saarland | 905 | 0.18× |
| Bremen | 888 | 0.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.67× | Shopping |
| Gil Ofarim | 2.37× | Music & Radio |
| Home Office | 1.9× | Business & Career |
| Stradivarius | 1.91× | Shopping |
| Coworking | 3.93× | Business & Career |
| Škoda Kodiaq | 1.77× | Cars & Mobility |
| Mothercare | 1.62× | Kids & Family |
| Bank account | 2.21× | Business & Career |
| Keeper (password manager) | 3.07× | Technology & Electronics |
| Corfu (regional unit) | 2.22× | Travel & Leisure |
| Home Delivery | 1.83× | Food & Beverages |
| The Hunt (2012 film) | 2.92× | Movies & TV |
| Picnic | 2.32× | Kids & Family |
| Cachorro | 2.08× | Pets & Animals |
| Buddy – The Buddy Holly Story | 2.57× | Music & Radio |
| Food allergy | 3.67× | Health |
| Staycation | 2× | Home & Garden |
| Volvo V60 | 2.27× | Cars & Mobility |
| Ipekyol | 1.93× | Shopping |
| Liberace | 2.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.33 |
| Indulgence | JOY | 1.32 |
| Creativity | OPEN | 1.31 |
| DIY Mentality | THRILL | 1.31 |
| Family Orientation | CONSERVATISM | 1.23 |
| Sustainability | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 99.0% |
| Netherlands | 0.1% |
| China | 0.1% |
See Allee-Center Hamm audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Allee-Center Hamm have in Germany?
Allee-Center Hamm has an estimated audience of 417,380 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Allee-Center Hamm fans?
72.7% of Allee-Center Hamm fans are female, 27.3% are male, with an average age of 38.6 years.
Which brands do Allee-Center Hamm fans like most?
Allee-Center Hamm fans show strongest brand affinity for Rossmann (1.67×), Gil Ofarim (2.37×), and Home Office (1.9×) over the country average.
Where do Allee-Center Hamm fans live in Germany?
Allee-Center Hamm fans in Germany are most concentrated in Nordrhein-Westfalen (reach 309,877), Niedersachsen (reach 15,939), and Hessen (reach 11,494). These three regions account for the largest share of the active audience.
What other brands do Allee-Center Hamm fans also like?
Beyond Allee-Center Hamm itself, the audience over-indexes on Gil Ofarim (2.37×), Home Office (1.9×), Stradivarius (1.91×), and Coworking (3.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Allee-Center Hamm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.