Rascasse Audience Intelligence

ALMA Audience in Germany

A data profile of the people who buy, follow and care about ALMA in Germany — modelled from more than twelve digital signal sources. ALMA has an estimated audience of 526,091 people in Germany.

#204among Concert venue in Germany#950among POI in Germany#1266in Music & Radio

The average ALMA fan in Germany is 36.1 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Nature, Concerts, Family, with strongest over-indexing on Nature (2.83× the country average).

Demographically, the ALMA audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ALMA fan in Germany is more male, around 36.1 years old, with strong Tradition tendencies and a notable affinity for Nature.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ALMA profile in Germany.

Audience size
526K
in Germany
Gender
42.0%♀
58.0% male
Age
36.1
average years
Country rank
#11277
POI in Germany
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ALMA fans

42.0% are female, 58.0% are male, average age 36.1.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for ALMA audience in Germany
MetricValue
Female42.0%
Male58.0%
Average age36.1
Estimated audience size526,091
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the ALMA audience in Germany
Age bracketShare%
16-1928%
20-2919%
30-3920%
40-4920%
50+13%
Fig. 04

Worldwide distribution

4.3%

of the worldwide ALMA audience comes from Germany.

Worldwide audience distribution share by country for ALMA
CountryShare
France25.0%
United States18.9%
Belgium8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ALMA audience in Germany is strongest.

Fig. 05

Top regions by affinity

ALMA fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K3.59×
02Sachsen~20K1.42×
03Berlin~10K1.12×
04Hessen~20K1.03×
05Bayern~40K0.89×
06Hamburg~6K0.86×
07Niedersachsen~20K0.84×
08Rheinland-Pfalz~10K0.79×
09Thüringen~6K0.79×
10Nordrhein-Westfalen~50K0.77×
11Brandenburg~7K0.75×
12Saarland~3K0.75×
13Bremen~2K0.75×
14Sachsen-Anhalt~5K0.67×
15Mecklenburg-Vorpommern~3K0.64×
16Schleswig-Holstein~6K0.63×
Fig. 06

Affinity by region

Affinity by region — ALMA, Germany
0.63×1.00×3.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ALMA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ALMA audience
#·InterestCategoryAffinity×
01EurodanceMusic & Radio3.41×
02ConcertsMusic & Radio3.29×
03VacationsTravel & Leisure2.84×
04NatureHome & Garden2.83×
05FamilyKids & Family2.11×
06Self-confidenceHealth2.08×
07LodgingTravel & Leisure2.03×
08Music festivalsMusic & Radio2.03×
09Underground hip hopMusic & Radio2.02×
10MSNNews1.99×
11EmailTechnology & Electronics1.88×
12German languagePolitics & Society1.83×
13DrawingHome & Garden1.68×
14GermanyTravel & Leisure1.62×
15ZaraShopping1.60×
16LivemusicMusic & Radio1.59×
17Self careHealth1.59×
18Blues musicMusic & Radio1.53×
19StuttgartTravel & Leisure1.53×
20Classical musicMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ALMA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ALMA audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.30×
Community OrientationOPEN1.24×
ExtroversionTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ALMA audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.90×
Need for SecurityCONSERVATISM0.92×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ALMA have in Germany?

ALMA has an estimated audience of 526,091 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of ALMA fans?

42.0% of ALMA fans are female, 58.0% are male, with an average age of 36.1 years.

03

Which brands do ALMA fans like most?

ALMA fans show strongest brand affinity for Nature (2.83×), Concerts (3.29×), and Family (2.11×) over the country average.

04

Where do ALMA fans live in Germany?

ALMA fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Nordrhein-Westfalen (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do ALMA fans also like?

Beyond ALMA itself, the audience over-indexes on Concerts (3.29×), Family (2.11×), Germany (1.62×), and Vacations (2.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in Germany

See ALMA audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ALMA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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