Rascasse Audience Intelligence

Amigo Spiele Target Market in Germany

A data profile of the people who buy, follow and care about Amigo Spiele in Germany — modelled from more than twelve digital signal sources. Amigo Spiele has an estimated audience of 317,821 people in Germany.

#9among Publishing in Germany#2124among Brand in Germany#377in Games

The average Amigo Spiele fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Postbank, Non-alcoholic beverage, Nordsee, with strongest over-indexing on Postbank (4.79× the country average).

Demographically, the Amigo Spiele audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Travelling, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Amigo Spiele fan in Germany is more female, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Postbank.

Category: Games · Type: Brand · Subtype: Publishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amigo Spiele profile in Germany.

Audience size
318K
in Germany
Gender
59.8%♀
40.2% male
Age
36.1
average years
Country rank
#16619
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Amigo Spiele

59.8% are female, 40.2% are male, average age 36.1.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Amigo Spiele audience in Germany
MetricValue
Female59.8%
Male40.2%
Average age36.1
Estimated audience size317,821
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Amigo Spiele audience in Germany
Age bracketShare%
16-198%
20-2929%
30-3947%
40-4916%
50+0%
Fig. 04

Worldwide distribution

99.8%

of the worldwide Amigo Spiele audience comes from Germany.

Worldwide audience distribution share by country for Amigo Spiele
CountryShare
Germany99.8%
Italy0.1%
Spain0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amigo Spiele audience in Germany is strongest.

Fig. 05

Top regions by affinity

Amigo Spiele customers by region in Germany
#RegionReachAffinity×
01Thüringen~10K1.62×
02Sachsen-Anhalt~10K1.39×
03Sachsen~20K1.38×
04Hessen~30K1.28×
05Bayern~50K1.08×
06Baden-Württemberg~40K1.07×
07Saarland~4K1.02×
08Niedersachsen~30K1.00×
09Rheinland-Pfalz~20K1.00×
10Mecklenburg-Vorpommern~5K0.94×
11Brandenburg~9K0.91×
12Nordrhein-Westfalen~50K0.81×
13Schleswig-Holstein~8K0.75×
14Hamburg~5K0.67×
15Bremen~2K0.65×
16Berlin~8K0.59×
Fig. 06

Affinity by region

Affinity by region — Amigo Spiele, Germany
0.59×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amigo Spiele audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amigo Spiele audience
#·InterestCategoryAffinity×
01ValensinaFood & Beverages41.26×
02HisenseTechnology & Electronics17.11×
03Frozen foodFood & Beverages15.97×
04TefalHome & Garden15.90×
05SchleichKids & Family14.53×
06AlltoursTravel & Leisure11.88×
07TotalEnergiesCars & Mobility11.85×
08Non-alcoholic beverageFood & Beverages9.65×
09Mineral waterFood & Beverages9.23×
10NordseeFood & Beverages8.36×
11LegolandTravel & Leisure7.81×
12PlaymobilKids & Family7.09×
13Board gamesGames5.23×
14Children's literatureLiterature5.20×
15PostbankBusiness & Career4.79×
16In aller FreundschaftMovies & TV4.74×
17Aral AGCars & Mobility4.18×
18CHECK24Business & Career3.78×
19LegoKids & Family3.56×
20QVCMovies & TV3.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amigo Spiele audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amigo Spiele audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.84×
Convenience OrientationPREMIUM2.61×
Quality AwarenessPREMIUM2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amigo Spiele audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.39×
Design AffinityPREMIUM0.59×
PatriotismCONSERVATISM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Amigo Spiele's target market in Germany?

Amigo Spiele's target market in Germany covers an estimated 317,821 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Amigo Spiele customers?

59.8% of the Amigo Spiele audience are female, 40.2% are male, with an average age of 36.1 years.

03

Which brands do Amigo Spiele fans like most?

Amigo Spiele fans show strongest brand affinity for Postbank (4.79×), Non-alcoholic beverage (9.65×), and Nordsee (8.36×) over the country average.

04

Where do Amigo Spiele fans live in Germany?

Amigo Spiele fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Amigo Spiele fans also like?

Beyond Amigo Spiele itself, the audience over-indexes on Non-alcoholic beverage (9.65×), Nordsee (8.36×), Tefal (15.9×), and Alltours (11.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Publishing audiences in Germany

See Amigo Spiele audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Amigo Spiele. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →