Anne Frank Audience in Germany

Anne Frank has an estimated audience of 1,009,611 people in Germany. 68.4% are female, 31.6% are male, average age 38.4. Top brand affinities: Reinhard Mey, Der Tagesspiegel, Spiegel Online, Rossmann, Deichmann.

Top brand affinities include Reinhard Mey, Der Tagesspiegel, Spiegel Online, with strongest over-indexing on Reinhard Mey (7.13× the country average). Demographically, the Anne Frank audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Community Orientation, Individualism.

Category: Politics & Society · Type: Person · Subtype: Author

Demographics of Anne Frank fans

Demographic split for Anne Frank audience in Germany
MetricValue
Female68.4%
Male31.6%
Average age38.4
Estimated audience size1,009,611

Audience persona

The typical Anne Frank fan in Germany is more female, around 38.4 years old, with strong Community Orientation tendencies and a notable affinity for Reinhard Mey.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Anne Frank audience
BrandAffinityCategory
Reinhard Mey7.13×Music & Radio
Der Tagesspiegel4.5×News
Spiegel Online1.95×News
Rossmann1.56×Shopping
Deichmann1.5×Shopping
ZDF1.57×Movies & TV
1. FC Magdeburg3.18×Sports
Bertolt Brecht6.22×Literature
Charitable organization2.63×Politics & Society
Children's literature2.26×Literature
Nonprofit organization1.87×Politics & Society
Bob Dylan3.45×Music & Radio
Museum1.6×Arts & Culture
Andrea Bocelli3.58×Music & Radio
Fressnapf1.65×Shopping
Udo Lindenberg2.34×Music & Radio
Fair trade1.76×Business & Career
Florian Silbereisen1.55×Music & Radio
Bruce Springsteen2.34×Music & Radio
Frank-Walter Steinmeier3.97×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Anne Frank audience
TraitClusterScore
Community OrientationOPEN2.63
IndividualismJOY1.99
Family OrientationCONSERVATISM1.55
LGBTQ+ IdentityOPEN1.5
TraditionCONSERVATISM1.49
Convenience OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Anne Frank
CountryShare
United States20.8%
Germany6.1%
Spain5.2%

See Anne Frank audiences in other countries

More Author audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Anne Frank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.