Rascasse Audience Intelligence

Attachment theory Audience in Germany

A data profile of the people who buy, follow and care about Attachment theory in Germany — modelled from more than twelve digital signal sources. Attachment theory has an estimated audience of 1,288,101 people in Germany.

#2666among Topic in Germany#140in Kids & Family

The average Attachment theory fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Deichmann, Non-alcoholic beverage, Online newspaper, with strongest over-indexing on Deichmann (1.86× the country average).

Demographically, the Attachment theory audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Attachment theory fan in Germany is more female, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Deichmann.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Attachment theory profile in Germany.

Audience size
1.3M
in Germany
Gender
69.4%♀
30.6% male
Age
40.9
average years
Country rank
#5156
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Attachment theory fans

69.4% are female, 30.6% are male, average age 40.9.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Attachment theory audience in Germany
MetricValue
Female69.4%
Male30.6%
Average age40.9
Estimated audience size1,288,101
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Attachment theory audience in Germany
Age bracketShare%
16-1914%
20-2920%
30-3921%
40-4926%
50+20%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Attachment theory audience comes from Germany.

Worldwide audience distribution share by country for Attachment theory
CountryShare
United States26.2%
Mexico7.3%
Vietnam7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Attachment theory audience in Germany is strongest.

Fig. 05

Top regions by affinity

Attachment theory fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~80K1.47×
02Hamburg~40K1.26×
03Bremen~10K1.17×
04Brandenburg~50K1.13×
05Schleswig-Holstein~50K1.04×
06Nordrhein-Westfalen~300K1.01×
07Hessen~100K0.99×
08Saarland~20K0.99×
09Niedersachsen~100K0.95×
10Baden-Württemberg~200K0.93×
11Rheinland-Pfalz~60K0.92×
12Sachsen~60K0.91×
13Bayern~200K0.89×
14Thüringen~30K0.87×
15Sachsen-Anhalt~30K0.85×
16Mecklenburg-Vorpommern~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Attachment theory, Germany
0.83×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Attachment theory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Attachment theory audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages4.31×
02Sandra BullockMovies & TV3.38×
03Tom CruiseMovies & TV3.35×
04Andy BorgMusic & Radio2.70×
05Public transportCars & Mobility2.39×
06Florian SilbereisenMusic & Radio2.19×
07TraditionPolitics & Society1.96×
08Online newspaperNews1.94×
09Veterinary medicineBusiness & Career1.88×
10DeichmannShopping1.86×
11PostbankBusiness & Career1.75×
12Breaking newsMovies & TV1.75×
13Solar energyHome & Garden1.75×
14FlixBusCars & Mobility1.70×
15ReligionBusiness & Career1.69×
16Schlager musicMusic & Radio1.69×
17QVCMovies & TV1.69×
18Helene FischerMusic & Radio1.64×
19RedditInternet & Social Media1.60×
20EnergyHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Attachment theory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Attachment theory audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.05×
TraditionCONSERVATISM1.96×
IndividualismJOY1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Attachment theory audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.65×
Risk AppetiteTHRILL0.65×
Design AffinityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Attachment theory have in Germany?

Attachment theory has an estimated audience of 1,288,101 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Attachment theory fans?

69.4% of Attachment theory fans are female, 30.6% are male, with an average age of 40.9 years.

03

Which brands do Attachment theory fans like most?

Attachment theory fans show strongest brand affinity for Deichmann (1.86×), Non-alcoholic beverage (4.31×), and Online newspaper (1.94×) over the country average.

04

Where do Attachment theory fans live in Germany?

Attachment theory fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Attachment theory fans also like?

Beyond Attachment theory itself, the audience over-indexes on Non-alcoholic beverage (4.31×), Online newspaper (1.94×), Postbank (1.75×), and Breaking news (1.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Attachment theory audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Attachment theory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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