Attachment theory Audience in Germany
Attachment theory has an estimated audience of 1,288,101 people in Germany. 69.4% are female, 30.6% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Time (magazine), Pillow, Progressive rock.
The average Attachment theory fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Time (magazine), with strongest over-indexing on Rossmann (1.76× the country average). Demographically, the Attachment theory audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Attachment theory fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 40.9 |
| Estimated audience size | 1,288,101 |
Audience persona
The typical Attachment theory fan in Germany is more female, around 40.9 years old, with strong Tradition tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 293,949 | 1.04× |
| Bayern | 185,836 | 0.9× |
| Baden-Württemberg | 164,050 | 0.93× |
| Niedersachsen | 116,937 | 0.93× |
| Hessen | 98,391 | 1× |
| Berlin | 79,519 | 1.38× |
| Rheinland-Pfalz | 57,557 | 0.89× |
| Sachsen | 56,252 | 0.89× |
| Schleswig-Holstein | 48,759 | 1.05× |
| Brandenburg | 48,688 | 1.22× |
| Hamburg | 38,785 | 1.33× |
| Thüringen | 26,035 | 0.79× |
| Sachsen-Anhalt | 25,285 | 0.76× |
| Mecklenburg-Vorpommern | 16,870 | 0.69× |
| Saarland | 14,674 | 0.93× |
| Bremen | 13,840 | 1.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.76× | Shopping |
| Home Office | 1.97× | Business & Career |
| Time (magazine) | 2.76× | News |
| Pillow | 1.89× | Home & Garden |
| Progressive rock | 1.51× | Music & Radio |
| Mohamed Salah | 2× | Sports |
| Bank account | 1.51× | Business & Career |
| Justice | 1.91× | Politics & Society |
| Sixx | 1.52× | Movies & TV |
| Japanese domestic market | 2.14× | Politics & Society |
| Socialist Federal Republic of Yugoslavia | 1.82× | Politics & Society |
| IPKO | 2.08× | Business & Career |
| Gaelic football | 1.61× | Sports |
| Panama | 1.58× | Travel & Leisure |
| Salman Khan | 2.08× | Movies & TV |
| Google Wallet | 1.76× | Technology & Electronics |
| Parma | 1.82× | Travel & Leisure |
| International University of Business Agriculture and Technology | 1.68× | Business & Career |
| Yves Klein | 2.29× | Fashion & Accessoires |
| Food allergy | 2.11× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.64 |
| Family Orientation | CONSERVATISM | 1.62 |
| Convenience Orientation | PREMIUM | 1.53 |
| Individualism | JOY | 1.51 |
| Extroversion | THRILL | 1.45 |
| Spirituality | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Mexico | 7.3% |
| Vietnam | 7.2% |
See Attachment theory audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Attachment theory have in Germany?
Attachment theory has an estimated audience of 1,288,101 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Attachment theory fans?
69.4% of Attachment theory fans are female, 30.6% are male, with an average age of 40.9 years.
Which brands do Attachment theory fans like most?
Attachment theory fans show strongest brand affinity for Rossmann (1.76×), Home Office (1.97×), and Time (magazine) (2.76×) over the country average.
Where do Attachment theory fans live in Germany?
Attachment theory fans in Germany are most concentrated in Nordrhein-Westfalen (reach 293,949), Bayern (reach 185,836), and Baden-Württemberg (reach 164,050). These three regions account for the largest share of the active audience.
What other brands do Attachment theory fans also like?
Beyond Attachment theory itself, the audience over-indexes on Home Office (1.97×), Time (magazine) (2.76×), Pillow (1.89×), and Progressive rock (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Attachment theory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.