Rascasse Audience Intelligence

AURA Audience in Germany

A data profile of the people who buy, follow and care about AURA in Germany — modelled from more than twelve digital signal sources. AURA has an estimated audience of 735,850 people in Germany.

#142among Concert venue in Germany#679among POI in Germany#904in Music & Radio

The average AURA fan in Germany is 40.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Nature, Concerts, Family, with strongest over-indexing on Nature (2.83× the country average).

Demographically, the AURA audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical AURA fan in Germany is more female, around 40.5 years old, with strong Tradition tendencies and a notable affinity for Nature.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AURA profile in Germany.

Audience size
736K
in Germany
Gender
66.4%♀
33.6% male
Age
40.5
average years
Country rank
#8502
POI in Germany
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of AURA fans

66.4% are female, 33.6% are male, average age 40.5.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for AURA audience in Germany
MetricValue
Female66.4%
Male33.6%
Average age40.5
Estimated audience size735,850
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the AURA audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4923%
50+22%
Fig. 04

Worldwide distribution

5.5%

of the worldwide AURA audience comes from Germany.

Worldwide audience distribution share by country for AURA
CountryShare
United States29.5%
Japan14.2%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AURA audience in Germany is strongest.

Fig. 05

Top regions by affinity

AURA fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.58×
02Bayern~100K1.36×
03Hessen~50K1.14×
04Berlin~30K1.13×
05Niedersachsen~60K1.04×
06Brandenburg~20K1.03×
07Nordrhein-Westfalen~100K0.96×
08Hamburg~10K0.93×
09Baden-Württemberg~80K0.92×
10Thüringen~10K0.88×
11Saarland~6K0.88×
12Rheinland-Pfalz~30K0.87×
13Bremen~4K0.87×
14Mecklenburg-Vorpommern~10K0.86×
15Sachsen~30K0.85×
16Sachsen-Anhalt~10K0.80×
Fig. 06

Affinity by region

Affinity by region — AURA, Germany
0.80×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AURA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AURA audience
#·InterestCategoryAffinity×
01EurodanceMusic & Radio3.42×
02ConcertsMusic & Radio3.30×
03VacationsTravel & Leisure2.84×
04NatureHome & Garden2.83×
05FamilyKids & Family2.12×
06Self-confidenceHealth2.08×
07LodgingTravel & Leisure2.03×
08Music festivalsMusic & Radio2.03×
09Underground hip hopMusic & Radio2.02×
10MSNNews1.99×
11EmailTechnology & Electronics1.88×
12German languagePolitics & Society1.83×
13DrawingHome & Garden1.68×
14GermanyTravel & Leisure1.62×
15ZaraShopping1.60×
16LivemusicMusic & Radio1.59×
17Self careHealth1.59×
18Blues musicMusic & Radio1.53×
19Classical musicMusic & Radio1.52×
20StuttgartTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AURA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AURA audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.30×
Community OrientationOPEN1.24×
ExtroversionTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AURA audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.90×
Need for SecurityCONSERVATISM0.92×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does AURA have in Germany?

AURA has an estimated audience of 735,850 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of AURA fans?

66.4% of AURA fans are female, 33.6% are male, with an average age of 40.5 years.

03

Which brands do AURA fans like most?

AURA fans show strongest brand affinity for Nature (2.83×), Concerts (3.3×), and Family (2.12×) over the country average.

04

Where do AURA fans live in Germany?

AURA fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do AURA fans also like?

Beyond AURA itself, the audience over-indexes on Concerts (3.3×), Family (2.12×), Germany (1.62×), and Vacations (2.84×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See AURA audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for AURA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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