AURA Audience in Germany
AURA has an estimated audience of 496,231 people in Germany. 50.8% are female, 49.2% are male, average age 37.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Vacations, Lieferando.de, Family, Self care, Stuttgart.
The average AURA fan in Germany is 37.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Vacations, Lieferando.de, Family, with strongest over-indexing on Vacations (2.53× the country average). Demographically, the AURA audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of AURA fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 37.4 |
| Estimated audience size | 496,231 |
Audience persona
The typical AURA fan in Germany is balanced, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Vacations.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 116,963 | 1.47× |
| Nordrhein-Westfalen | 103,156 | 0.95× |
| Baden-Württemberg | 62,411 | 0.92× |
| Niedersachsen | 51,473 | 1.07× |
| Hessen | 45,713 | 1.21× |
| Schleswig-Holstein | 29,889 | 1.68× |
| Berlin | 29,430 | 1.33× |
| Rheinland-Pfalz | 20,326 | 0.82× |
| Sachsen | 18,486 | 0.76× |
| Brandenburg | 15,239 | 0.99× |
| Hamburg | 10,611 | 0.95× |
| Thüringen | 9,802 | 0.78× |
| Sachsen-Anhalt | 9,324 | 0.73× |
| Mecklenburg-Vorpommern | 7,449 | 0.79× |
| Saarland | 4,636 | 0.76× |
| Bremen | 3,481 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacations | 2.53× | Travel & Leisure |
| Lieferando.de | 1.99× | Food & Beverages |
| Family | 1.64× | Kids & Family |
| Self care | 2.71× | Health |
| Stuttgart | 2.51× | Travel & Leisure |
| Concerts | 2.12× | Music & Radio |
| Hairstyle | 2.29× | Beauty & Wellness |
| Spiegel Online | 1.55× | News |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| German language | 1.97× | Politics & Society |
| Hygiene | 2.25× | Beauty & Wellness |
| Walking | 3.04× | Sports |
| Radio broadcasting | 2.57× | Music & Radio |
| Vanessa Mai | 3.38× | Music & Radio |
| Storm of Love | 2.37× | Movies & TV |
| Vacation rental | 2.55× | Travel & Leisure |
| IHF World Men's Handball Championship | 2.09× | Sports |
| Self-confidence | 2.76× | Health |
| Musical instrument | 1.88× | Music & Radio |
| Logistics | 2.17× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Tradition | CONSERVATISM | 1.21 |
| Travelling | THRILL | 1.12 |
| Patriotism | CONSERVATISM | 1.09 |
| Luxury Orientation | PREMIUM | 1.07 |
| Sustainability | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| Japan | 15.1% |
| India | 5.7% |
See AURA audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
- Uber Arena (4,455,309)
Frequently asked questions
How many fans does AURA have in Germany?
AURA has an estimated audience of 496,231 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of AURA fans?
50.8% of AURA fans are female, 49.2% are male, with an average age of 37.4 years.
Which brands do AURA fans like most?
AURA fans show strongest brand affinity for Vacations (2.53×), Lieferando.de (1.99×), and Family (1.64×) over the country average.
Where do AURA fans live in Germany?
AURA fans in Germany are most concentrated in Bayern (reach 116,963), Nordrhein-Westfalen (reach 103,156), and Baden-Württemberg (reach 62,411). These three regions account for the largest share of the active audience.
What other brands do AURA fans also like?
Beyond AURA itself, the audience over-indexes on Lieferando.de (1.99×), Family (1.64×), Self care (2.71×), and Stuttgart (2.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for AURA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.