Barrister Audience in Germany
Barrister has an estimated audience of 341,526 people in Germany. 42.6% are female, 57.4% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Legal expenses insurance, Attorney at law, Satire, Western Union, Public administration.
The average Barrister fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Legal expenses insurance, Attorney at law, Satire, with strongest over-indexing on Legal expenses insurance (13.51× the country average). Demographically, the Barrister audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Barrister fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 41.5 |
| Estimated audience size | 341,526 |
Audience persona
The typical Barrister fan in Germany is more male, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Legal expenses insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,656 | 1.05× |
| Bayern | 62,655 | 1.14× |
| Baden-Württemberg | 47,649 | 1.02× |
| Hessen | 45,987 | 1.77× |
| Berlin | 28,941 | 1.9× |
| Niedersachsen | 27,609 | 0.83× |
| Rheinland-Pfalz | 16,071 | 0.94× |
| Sachsen | 13,693 | 0.82× |
| Hamburg | 10,567 | 1.37× |
| Schleswig-Holstein | 10,323 | 0.84× |
| Brandenburg | 7,784 | 0.73× |
| Thüringen | 5,585 | 0.64× |
| Sachsen-Anhalt | 5,074 | 0.57× |
| Saarland | 3,672 | 0.88× |
| Mecklenburg-Vorpommern | 3,386 | 0.52× |
| Bremen | 2,852 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Legal expenses insurance | 13.51× | Business & Career |
| Attorney at law | 26.45× | Politics & Society |
| Satire | 8.81× | Literature |
| Western Union | 7.76× | Business & Career |
| Public administration | 14.66× | Business & Career |
| Real property | 7.61× | Home & Garden |
| Allgäu | 8.09× | Travel & Leisure |
| GitHub | 7.63× | Internet & Social Media |
| Everton F.C. | 15.55× | Sports |
| Tagesschau | 2.48× | Movies & TV |
| Firefox | 7.93× | Internet & Social Media |
| Christopher Walken | 19.78× | Movies & TV |
| Lake Constance | 10.27× | Travel & Leisure |
| Leroy Sané | 12.92× | Sports |
| Ligue 1 | 6.12× | Sports |
| Serge Gnabry | 14.03× | Sports |
| Civil service | 12.83× | Politics & Society |
| Ronaldinho | 12.94× | Sports |
| Leon Goretzka | 8.91× | Sports |
| German television comedy | 5.9× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.27 |
| Need for Security | CONSERVATISM | 1.59 |
| Spirituality | BALANCE | 1.57 |
| Career Orientation | POWER | 1.57 |
| Pet Ownership | JOY | 1.41 |
| Convenience Orientation | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Brazil | 9.2% |
| Italy | 6.1% |
See Barrister audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Barrister have in Germany?
Barrister has an estimated audience of 341,526 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Barrister fans?
42.6% of Barrister fans are female, 57.4% are male, with an average age of 41.5 years.
Which brands do Barrister fans like most?
Barrister fans show strongest brand affinity for Legal expenses insurance (13.51×), Attorney at law (26.45×), and Satire (8.81×) over the country average.
Where do Barrister fans live in Germany?
Barrister fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,656), Bayern (reach 62,655), and Baden-Württemberg (reach 47,649). These three regions account for the largest share of the active audience.
What other brands do Barrister fans also like?
Beyond Barrister itself, the audience over-indexes on Attorney at law (26.45×), Satire (8.81×), Western Union (7.76×), and Public administration (14.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barrister. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.