A data profile of the people who buy, follow and care about Barrister in United States — modelled from more than twelve digital signal sources. Barrister has an estimated audience of 4,599,058 people in United States.
The average Barrister fan in United States is 43.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Civil service, Web server, Las Vegas, with strongest over-indexing on Civil service (10.49× the country average).
Demographically, the Barrister audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Barrister fan in United States is balanced, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for Civil service.
The key figures that characterise the Barrister profile in United States.
51.5% are female, 48.5% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 43.6 |
| Estimated audience size | 4,599,058 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 28% |
Where the Barrister audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alabama | ~90K | 1.40× | |
| 02 | Washington, District of Columbia | ~20K | 1.31× | |
| 03 | North Carolina | ~200K | 1.29× | |
| 04 | Washington | ~100K | 1.21× | |
| 05 | Pennsylvania | ~200K | 1.15× | |
| 06 | Massachusetts | ~100K | 1.13× | |
| 07 | Vermont | ~9K | 1.12× | |
| 08 | New York | ~300K | 1.11× | |
| 09 | Michigan | ~100K | 1.10× | |
| 10 | Virginia | ~100K | 1.10× | |
| 11 | New Jersey | ~100K | 1.09× | |
| 12 | Oregon | ~60K | 1.06× | |
| 13 | Ohio | ~100K | 1.04× | |
| 14 | Maryland | ~80K | 1.04× | |
| 15 | Minnesota | ~70K | 1.04× | |
| 16 | Alaska | ~10K | 1.03× | |
| 17 | Tennessee | ~90K | 1.02× | |
| 18 | Kentucky | ~60K | 1.01× | |
| 19 | Maine | ~20K | 1.01× | |
| 20 | Montana | ~10K | 1.01× | |
| 21 | California | ~500K | 1.00× | |
| 22 | Colorado | ~70K | 0.99× | |
| 23 | Wisconsin | ~70K | 0.99× | |
| 24 | Idaho | ~20K | 0.99× | |
| 25 | Indiana | ~80K | 0.98× | |
| 26 | Missouri | ~70K | 0.98× | |
| 27 | Connecticut | ~50K | 0.98× | |
| 28 | West Virginia | ~20K | 0.98× | |
| 29 | New Hampshire | ~20K | 0.98× | |
| 30 | Delaware | ~10K | 0.98× | |
| 31 | Louisiana | ~60K | 0.97× | |
| 32 | Utah | ~40K | 0.97× | |
| 33 | Arkansas | ~40K | 0.97× | |
| 34 | North Dakota | ~9K | 0.97× | |
| 35 | Illinois | ~100K | 0.96× | |
| 36 | Rhode Island | ~10K | 0.96× | |
| 37 | Oklahoma | ~50K | 0.95× | |
| 38 | Mississippi | ~40K | 0.95× | |
| 39 | South Carolina | ~60K | 0.94× | |
| 40 | Kansas | ~30K | 0.94× | |
| 41 | Nebraska | ~20K | 0.94× | |
| 42 | South Dakota | ~10K | 0.94× | |
| 43 | Georgia | ~100K | 0.92× | |
| 44 | Iowa | ~30K | 0.92× | |
| 45 | Hawaii | ~20K | 0.91× | |
| 46 | Arizona | ~80K | 0.85× | |
| 47 | Nevada | ~40K | 0.83× | |
| 48 | New Mexico | ~20K | 0.83× | |
| 49 | Texas | ~300K | 0.82× | |
| 50 | Florida | ~300K | 0.82× |
The strongest cross-interests of the Barrister audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Civil service | Politics & Society | 10.49× | ||
| 02 | Web server | Technology & Electronics | 5.32× | ||
| 03 | Public administration | Business & Career | 4.10× | ||
| 04 | Immigration | Politics & Society | 3.93× | ||
| 05 | Mineral water | Food & Beverages | 3.36× | ||
| 06 | Western Union | Business & Career | 3.02× | ||
| 07 | Master of Business Administration | Business & Career | 2.95× | ||
| 08 | Milwaukee Brewers | Sports | 2.88× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 2.84× | ||
| 10 | Detroit Tigers | Sports | 2.59× | ||
| 11 | Sustainable energy | Home & Garden | 2.35× | ||
| 12 | Career development | Business & Career | 2.28× | ||
| 13 | Real property | Home & Garden | 2.27× | ||
| 14 | Las Vegas | Travel & Leisure | 2.23× | ||
| 15 | NASDAQ | Business & Career | 2.21× | ||
| 16 | Innovation | Business & Career | 1.96× | ||
| 17 | United Parcel Service | Business & Career | 1.92× | ||
| 18 | Radio | Technology & Electronics | 1.89× | ||
| 19 | Financial services | Business & Career | 1.73× | ||
| 20 | The UPS Store | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.83× | |
| Patriotism | CONSERVATISM | 1.74× | |
| Career Orientation | POWER | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.67× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Extroversion | THRILL | 0.78× |
Barrister has an estimated audience of 4,599,058 people in United States, concentrated in California and Texas.
51.5% of Barrister fans are female, 48.5% are male, with an average age of 43.6 years.
Barrister fans show strongest brand affinity for Civil service (10.49×), Web server (5.32×), and Las Vegas (2.23×) over the country average.
Barrister fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Barrister itself, the audience over-indexes on Web server (5.32×), Las Vegas (2.23×), Real property (2.27×), and Detroit Tigers (2.59×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Barrister. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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