Bavarian Forest Audience in Germany
Bavarian Forest has an estimated audience of 654,867 people in Germany. 60.3% are female, 39.7% are male, average age 41.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Home Office, Jack White, Time (magazine), Bull riding, Free University of Berlin.
The average Bavarian Forest fan in Germany is 41.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Home Office, Jack White, Time (magazine), with strongest over-indexing on Home Office (1.62× the country average). Demographically, the Bavarian Forest audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Bavarian Forest fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 41.8 |
| Estimated audience size | 654,867 |
Audience persona
The typical Bavarian Forest fan in Germany is more female, around 41.8 years old, with strong Tradition tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 456,503 | 4.34× |
| Baden-Württemberg | 111,891 | 1.25× |
| Nordrhein-Westfalen | 96,639 | 0.67× |
| Hessen | 50,559 | 1.01× |
| Sachsen | 40,539 | 1.26× |
| Niedersachsen | 38,158 | 0.6× |
| Rheinland-Pfalz | 30,667 | 0.93× |
| Berlin | 18,375 | 0.63× |
| Thüringen | 18,313 | 1.1× |
| Brandenburg | 14,997 | 0.74× |
| Schleswig-Holstein | 12,718 | 0.54× |
| Sachsen-Anhalt | 11,960 | 0.7× |
| Hamburg | 7,207 | 0.49× |
| Mecklenburg-Vorpommern | 6,980 | 0.56× |
| Saarland | 5,690 | 0.71× |
| Bremen | 2,603 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.62× | Business & Career |
| Jack White | 1.79× | Movies & TV |
| Time (magazine) | 1.82× | News |
| Bull riding | 4.35× | Sports |
| Free University of Berlin | 2.28× | Business & Career |
| Vijesti.ba | 2.12× | News |
| Oliver Kahn | 1.72× | Sports |
| Brunello Cucinelli | 1.98× | Fashion & Accessoires |
| Islamism | 1.76× | Politics & Society |
| Orson Welles | 2.04× | Movies & TV |
| Zamalek SC | 1.68× | Sports |
| Alexandru Ioan Cuza | 3.37× | Politics & Society |
| Caprivi Strip | 2.52× | |
| Nutritional yeast | 1.65× | Food & Beverages |
| JDM Cars | 1.74× | Cars & Mobility |
| Braun Büffel | 2.14× | Fashion & Accessoires |
| Cachorros | 1.91× | Pets & Animals |
| Gulf Air | 1.56× | Travel & Leisure |
| Go for It (film) | 1.8× | Movies & TV |
| Kingdom of Judah | 1.65× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.55 |
| Family Orientation | CONSERVATISM | 1.27 |
| Patriotism | CONSERVATISM | 1.18 |
| DIY Mentality | THRILL | 1.11 |
| Convenience Orientation | PREMIUM | 1.1 |
| Indulgence | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.3% |
| Austria | 4.7% |
| Switzerland | 1.8% |
See Bavarian Forest audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Bavarian Forest have in Germany?
Bavarian Forest has an estimated audience of 654,867 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Bavarian Forest fans?
60.3% of Bavarian Forest fans are female, 39.7% are male, with an average age of 41.8 years.
Which brands do Bavarian Forest fans like most?
Bavarian Forest fans show strongest brand affinity for Home Office (1.62×), Jack White (1.79×), and Time (magazine) (1.82×) over the country average.
Where do Bavarian Forest fans live in Germany?
Bavarian Forest fans in Germany are most concentrated in Bayern (reach 456,503), Baden-Württemberg (reach 111,891), and Nordrhein-Westfalen (reach 96,639). These three regions account for the largest share of the active audience.
What other brands do Bavarian Forest fans also like?
Beyond Bavarian Forest itself, the audience over-indexes on Jack White (1.79×), Time (magazine) (1.82×), Bull riding (4.35×), and Free University of Berlin (2.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bavarian Forest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.