Rascasse Audience Intelligence

Bavarian Forest Audience in Germany

A data profile of the people who buy, follow and care about Bavarian Forest in Germany — modelled from more than twelve digital signal sources. Bavarian Forest has an estimated audience of 654,867 people in Germany.

#89among Region in Germany#765among POI in Germany#737in Travel & Leisure

The average Bavarian Forest fan in Germany is 41.8 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include SSV Jahn Regensburg, Andy Borg, Obi (store), with strongest over-indexing on SSV Jahn Regensburg (15.96× the country average).

Demographically, the Bavarian Forest audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bavarian Forest fan in Germany is more female, around 41.8 years old, with strong Tradition tendencies and a notable affinity for SSV Jahn Regensburg.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bavarian Forest profile in Germany.

Audience size
655K
in Germany
Gender
60.3%♀
39.7% male
Age
41.8
average years
Country rank
#9368
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bavarian Forest fans

60.3% are female, 39.7% are male, average age 41.8.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Bavarian Forest audience in Germany
MetricValue
Female60.3%
Male39.7%
Average age41.8
Estimated audience size654,867
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Bavarian Forest audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3922%
40-4928%
50+22%
Fig. 04

Worldwide distribution

91.3%

of the worldwide Bavarian Forest audience comes from Germany.

Worldwide audience distribution share by country for Bavarian Forest
CountryShare
Germany91.3%
Austria4.7%
Switzerland1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bavarian Forest audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bavarian Forest fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K4.23×
02Sachsen~40K1.27×
03Baden-Württemberg~100K1.21×
04Thüringen~20K1.12×
05Hessen~50K0.99×
06Rheinland-Pfalz~30K0.92×
07Brandenburg~20K0.79×
08Saarland~6K0.79×
09Sachsen-Anhalt~10K0.76×
10Nordrhein-Westfalen~90K0.66×
11Mecklenburg-Vorpommern~8K0.62×
12Berlin~20K0.61×
13Niedersachsen~40K0.60×
14Schleswig-Holstein~10K0.58×
15Bremen~3K0.58×
16Hamburg~8K0.51×
Fig. 06

Affinity by region

Affinity by region — Bavarian Forest, Germany
0.51×1.00×4.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bavarian Forest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bavarian Forest audience
#·InterestCategoryAffinity×
01SSV Jahn RegensburgSports15.96×
02Mineral waterFood & Beverages5.48×
03Andy BorgMusic & Radio5.11×
04Non-alcoholic beverageFood & Beverages3.81×
05Garden furnitureHome & Garden2.71×
06SaunaHome & Garden2.50×
07TraditionPolitics & Society2.40×
08HolidayCheckTravel & Leisure2.37×
09QVCMovies & TV2.07×
10Schlager musicMusic & Radio2.04×
11Obi (store)Shopping2.02×
12CHECK24Business & Career2.00×
13TchiboShopping1.95×
14Efficient energy useTechnology & Electronics1.95×
15Hardware storeHome & Garden1.93×
16Helene FischerMusic & Radio1.91×
17Breaking newsMovies & TV1.79×
18EdekaShopping1.55×
19ZDFMovies & TV1.55×
20DeichmannShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bavarian Forest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bavarian Forest audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.40×
Convenience OrientationPREMIUM1.88×
Family OrientationCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bavarian Forest audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.59×
Pet OwnershipJOY0.64×
Luxury OrientationPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bavarian Forest have in Germany?

Bavarian Forest has an estimated audience of 654,867 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Bavarian Forest fans?

60.3% of Bavarian Forest fans are female, 39.7% are male, with an average age of 41.8 years.

03

Which brands do Bavarian Forest fans like most?

Bavarian Forest fans show strongest brand affinity for SSV Jahn Regensburg (15.96×), Andy Borg (5.11×), and Obi (store) (2.02×) over the country average.

04

Where do Bavarian Forest fans live in Germany?

Bavarian Forest fans in Germany are most concentrated in Bayern (reach ~400K), Baden-Württemberg (reach ~100K), and Nordrhein-Westfalen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Bavarian Forest fans also like?

Beyond Bavarian Forest itself, the audience over-indexes on Andy Borg (5.11×), Obi (store) (2.02×), Mineral water (5.48×), and CHECK24 (2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Bavarian Forest audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bavarian Forest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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