Bielefeld Audience in Germany
Bielefeld has an estimated audience of 1,467,646 people in Germany. 49.2% are female, 50.8% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: SC Paderborn 07, Hannover 96, Reinhard Mey, German hip hop, Veltins.
The average Bielefeld fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include SC Paderborn 07, Hannover 96, Reinhard Mey, with strongest over-indexing on SC Paderborn 07 (4.36× the country average). Demographically, the Bielefeld audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Bielefeld fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 37.5 |
| Estimated audience size | 1,467,646 |
Audience persona
The typical Bielefeld fan in Germany is balanced, around 37.5 years old, with strong Family Orientation tendencies and a notable affinity for SC Paderborn 07.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,100,735 | 3.72× |
| Niedersachsen | 276,201 | 1.94× |
| Bayern | 141,012 | 0.6× |
| Baden-Württemberg | 129,982 | 0.65× |
| Hessen | 100,298 | 0.9× |
| Berlin | 52,144 | 0.79× |
| Rheinland-Pfalz | 48,696 | 0.66× |
| Schleswig-Holstein | 45,619 | 0.87× |
| Sachsen | 44,439 | 0.62× |
| Hamburg | 38,103 | 1.15× |
| Brandenburg | 27,349 | 0.6× |
| Sachsen-Anhalt | 25,354 | 0.67× |
| Thüringen | 22,566 | 0.6× |
| Mecklenburg-Vorpommern | 16,378 | 0.58× |
| Bremen | 14,052 | 1.12× |
| Saarland | 9,677 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SC Paderborn 07 | 4.36× | Sports |
| Hannover 96 | 1.74× | Sports |
| Reinhard Mey | 1.65× | Music & Radio |
| German hip hop | 1.55× | Music & Radio |
| Veltins | 1.78× | Food & Beverages |
| Coca-Cola Zero | 2.82× | Food & Beverages |
| MGMT | 1.57× | Music & Radio |
| Nextbike | 1.59× | Cars & Mobility |
| Ford C-Max | 1.92× | Cars & Mobility |
| GOSCH Sylt | 1.61× | Food & Beverages |
| Eau de toilette | 1.56× | Beauty & Wellness |
| Grappa | 1.85× | Food & Beverages |
| Clarisonic | 1.67× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.13 |
| Price Sensitivity | PREMIUM | 1.12 |
| Need for Security | CONSERVATISM | 1.1 |
| DIY Mentality | THRILL | 1.03 |
| Patriotism | CONSERVATISM | 1.02 |
| Healthy Lifestyle | BALANCE | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.0% |
| Netherlands | 5.6% |
| Switzerland | 4.0% |
See Bielefeld audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Bielefeld have in Germany?
Bielefeld has an estimated audience of 1,467,646 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Bielefeld fans?
49.2% of Bielefeld fans are female, 50.8% are male, with an average age of 37.5 years.
Which brands do Bielefeld fans like most?
Bielefeld fans show strongest brand affinity for SC Paderborn 07 (4.36×), Hannover 96 (1.74×), and Reinhard Mey (1.65×) over the country average.
Where do Bielefeld fans live in Germany?
Bielefeld fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,100,735), Niedersachsen (reach 276,201), and Bayern (reach 141,012). These three regions account for the largest share of the active audience.
What other brands do Bielefeld fans also like?
Beyond Bielefeld itself, the audience over-indexes on Hannover 96 (1.74×), Reinhard Mey (1.65×), German hip hop (1.55×), and Veltins (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bielefeld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.