Rascasse Audience Intelligence

Bielefeld Audience in Germany

A data profile of the people who buy, follow and care about Bielefeld in Germany — modelled from more than twelve digital signal sources. Bielefeld has an estimated audience of 1,467,646 people in Germany.

#71among City in Germany#309among POI in Germany#363in Travel & Leisure

The average Bielefeld fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Aral AG, SC Paderborn 07, Garden centre, with strongest over-indexing on Aral AG (1.85× the country average).

Demographically, the Bielefeld audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bielefeld fan in Germany is balanced, around 37.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Aral AG.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bielefeld profile in Germany.

Audience size
1.5M
in Germany
Gender
49.2%♀
50.8% male
Age
37.5
average years
Country rank
#4549
POI in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bielefeld fans

49.2% are female, 50.8% are male, average age 37.5.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Bielefeld audience in Germany
MetricValue
Female49.2%
Male50.8%
Average age37.5
Estimated audience size1,467,646
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Bielefeld audience in Germany
Age bracketShare%
16-1923%
20-2919%
30-3921%
40-4923%
50+14%
Fig. 04

Worldwide distribution

74.3%

of the worldwide Bielefeld audience comes from Germany.

Worldwide audience distribution share by country for Bielefeld
CountryShare
Germany74.3%
Netherlands5.7%
Switzerland4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bielefeld audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bielefeld fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1M3.98×
02Niedersachsen~300K2.00×
03Bremen~10K1.13×
04Hamburg~40K1.11×
05Hessen~100K0.86×
06Schleswig-Holstein~40K0.85×
07Berlin~50K0.72×
08Sachsen-Anhalt~30K0.68×
09Rheinland-Pfalz~50K0.66×
10Baden-Württemberg~100K0.61×
11Thüringen~20K0.61×
12Sachsen~40K0.59×
13Mecklenburg-Vorpommern~20K0.59×
14Brandenburg~30K0.58×
15Bayern~100K0.57×
16Saarland~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Bielefeld, Germany
0.55×1.00×3.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bielefeld audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bielefeld audience
#·InterestCategoryAffinity×
01SC Paderborn 07Sports3.98×
02TefalHome & Garden2.39×
03Non-alcoholic beverageFood & Beverages2.14×
04NordseeFood & Beverages2.04×
05Mineral waterFood & Beverages1.91×
06Aral AGCars & Mobility1.85×
07Dr. OetkerFood & Beverages1.78×
08N26Business & Career1.75×
09Ryan GoslingMovies & TV1.74×
10Garden centreHome & Garden1.70×
11Michael Patrick KellyMusic & Radio1.67×
12George MichaelMusic & Radio1.66×
13Hape KerkelingMovies & TV1.60×
14Sandra BullockMovies & TV1.60×
15Hannover 96Sports1.59×
16Public transportCars & Mobility1.59×
17Bruce SpringsteenMusic & Radio1.55×
18CinemaxXMovies & TV1.55×
19Reinhard MeyMusic & Radio1.53×
20Motor oilCars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bielefeld audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bielefeld audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.40×
Need for SecurityCONSERVATISM1.27×
TraditionCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bielefeld audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.56×
Risk AppetiteTHRILL0.71×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bielefeld have in Germany?

Bielefeld has an estimated audience of 1,467,646 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Bielefeld fans?

49.2% of Bielefeld fans are female, 50.8% are male, with an average age of 37.5 years.

03

Which brands do Bielefeld fans like most?

Bielefeld fans show strongest brand affinity for Aral AG (1.85×), SC Paderborn 07 (3.98×), and Garden centre (1.7×) over the country average.

04

Where do Bielefeld fans live in Germany?

Bielefeld fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Niedersachsen (reach ~300K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bielefeld fans also like?

Beyond Bielefeld itself, the audience over-indexes on SC Paderborn 07 (3.98×), Garden centre (1.7×), Hannover 96 (1.59×), and Public transport (1.59×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Bielefeld audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bielefeld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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