Rascasse Audience Intelligence

Big cat Audience in Germany

A data profile of the people who buy, follow and care about Big cat in Germany — modelled from more than twelve digital signal sources. Big cat has an estimated audience of 270,680 people in Germany.

#6509among Topic in Germany#296in Pets & Animals

The average Big cat fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Beetlejuice, Bob the Builder, Monty Python's Life of Brian, with strongest over-indexing on Beetlejuice (16.31× the country average).

Demographically, the Big cat audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Big cat fan in Germany is more female, around 39.4 years old, with strong Extroversion tendencies and a notable affinity for Beetlejuice.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big cat profile in Germany.

Audience size
271K
in Germany
Gender
59.2%♀
40.8% male
Age
39.4
average years
Country rank
#18689
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big cat fans

59.2% are female, 40.8% are male, average age 39.4.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Big cat audience in Germany
MetricValue
Female59.2%
Male40.8%
Average age39.4
Estimated audience size270,680
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Big cat audience in Germany
Age bracketShare%
16-1922%
20-2916%
30-3918%
40-4923%
50+20%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Big cat audience comes from Germany.

Worldwide audience distribution share by country for Big cat
CountryShare
United States23.8%
United Kingdom8.2%
Spain7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big cat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Big cat fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~4K1.19×
02Thüringen~8K1.13×
03Baden-Württemberg~40K1.09×
04Rheinland-Pfalz~10K1.08×
05Sachsen~10K1.05×
06Sachsen-Anhalt~7K1.04×
07Bayern~40K1.02×
08Nordrhein-Westfalen~60K1.01×
09Brandenburg~8K1.01×
10Mecklenburg-Vorpommern~5K0.96×
11Bremen~2K0.96×
12Schleswig-Holstein~9K0.95×
13Hessen~20K0.93×
14Niedersachsen~20K0.90×
15Berlin~10K0.89×
16Hamburg~5K0.89×
Fig. 06

Affinity by region

Affinity by region — Big cat, Germany
0.89×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big cat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big cat audience
#·InterestCategoryAffinity×
01HOLLYWOOD SMILEBeauty & Wellness57.74×
02Freshwater aquariumPets & Animals20.28×
03Bob the BuilderMovies & TV20.00×
04Monty Python's Life of BrianMovies & TV20.00×
05Astro (Malaysian satellite television)Movies & TV20.00×
06BeetlejuiceMovies & TV16.31×
07Sunderland A.F.C.Sports11.16×
08Jon Bon JoviMusic & Radio8.80×
09Cats (musical)Music & Radio6.69×
10Non-alcoholic beverageFood & Beverages5.73×
11EasyJetTravel & Leisure5.51×
12Maine CoonPets & Animals5.14×
13VIER PFOTENPets & Animals4.68×
14Veterinary medicineBusiness & Career4.27×
15Tour de FranceSports3.82×
16Pet sittingPets & Animals3.75×
17RyanairTravel & Leisure3.46×
18Pet storePets & Animals3.42×
19SupermanMovies & TV2.71×
20HugendubelShopping2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big cat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big cat audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.28×
Pet OwnershipJOY1.95×
Risk AppetiteTHRILL1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big cat audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.48×
Price SensitivityPREMIUM0.50×
CreativityOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big cat have in Germany?

Big cat has an estimated audience of 270,680 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Big cat fans?

59.2% of Big cat fans are female, 40.8% are male, with an average age of 39.4 years.

03

Which brands do Big cat fans like most?

Big cat fans show strongest brand affinity for Beetlejuice (16.31×), Bob the Builder (20×), and Monty Python's Life of Brian (20×) over the country average.

04

Where do Big cat fans live in Germany?

Big cat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Big cat fans also like?

Beyond Big cat itself, the audience over-indexes on Bob the Builder (20×), Monty Python's Life of Brian (20×), Astro (Malaysian satellite television) (20×), and Ryanair (3.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Big cat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Big cat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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