Big cat Audience in Germany
Big cat has an estimated audience of 270,680 people in Germany. 59.2% are female, 40.8% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Edelbrock, Collectable, Home construction, Commercial mortgage.
The average Big cat fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Edelbrock, Collectable, with strongest over-indexing on Dog breed (3.09× the country average). Demographically, the Big cat audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Pet Ownership, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Big cat fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 39.4 |
| Estimated audience size | 270,680 |
Audience persona
The typical Big cat fan in Germany is more female, around 39.4 years old, with strong Pet Ownership tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,185 | 1.07× |
| Bayern | 44,745 | 1.03× |
| Baden-Württemberg | 43,268 | 1.17× |
| Niedersachsen | 23,712 | 0.9× |
| Hessen | 19,429 | 0.94× |
| Rheinland-Pfalz | 14,901 | 1.1× |
| Sachsen | 13,311 | 1× |
| Berlin | 11,011 | 0.91× |
| Schleswig-Holstein | 9,094 | 0.94× |
| Brandenburg | 8,630 | 1.03× |
| Thüringen | 8,212 | 1.19× |
| Sachsen-Anhalt | 6,151 | 0.88× |
| Hamburg | 5,487 | 0.9× |
| Mecklenburg-Vorpommern | 4,566 | 0.88× |
| Saarland | 3,832 | 1.15× |
| Bremen | 2,114 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 3.09× | Pets & Animals |
| Edelbrock | 68.71× | Cars & Mobility |
| Collectable | 3.32× | Kids & Family |
| Home construction | 1.84× | Home & Garden |
| Commercial mortgage | 3.41× | Business & Career |
| Israel | 3.13× | Travel & Leisure |
| Natural rubber | 3.38× | Cars & Mobility |
| Litter box | 1.71× | Pets & Animals |
| Gil Ofarim | 1.54× | Music & Radio |
| Pillow | 1.77× | Home & Garden |
| Progressive rock | 1.7× | Music & Radio |
| Minestrone | 2.57× | Food & Beverages |
| Nationality | 2.82× | Politics & Society |
| The Hurlingham Club | 16.77× | Travel & Leisure |
| Hypertext | 2.55× | Technology & Electronics |
| Škoda Kodiaq | 1.71× | Cars & Mobility |
| Hobby Lobby | 5.27× | Home & Garden |
| 3D printing | 1.65× | Technology & Electronics |
| Aykut Kocaman | 14.2× | Sports |
| Sixx | 2.27× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.36 |
| Individualism | JOY | 1.86 |
| Extroversion | THRILL | 1.81 |
| Community Orientation | OPEN | 1.74 |
| LGBTQ+ Identity | OPEN | 1.72 |
| Design Affinity | PREMIUM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 8.2% |
| Spain | 7.2% |
See Big cat audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Big cat have in Germany?
Big cat has an estimated audience of 270,680 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Big cat fans?
59.2% of Big cat fans are female, 40.8% are male, with an average age of 39.4 years.
Which brands do Big cat fans like most?
Big cat fans show strongest brand affinity for Dog breed (3.09×), Edelbrock (68.71×), and Collectable (3.32×) over the country average.
Where do Big cat fans live in Germany?
Big cat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,185), Bayern (reach 44,745), and Baden-Württemberg (reach 43,268). These three regions account for the largest share of the active audience.
What other brands do Big cat fans also like?
Beyond Big cat itself, the audience over-indexes on Edelbrock (68.71×), Collectable (3.32×), Home construction (1.84×), and Commercial mortgage (3.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Big cat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.