Big cat Audience in United States

Big cat has an estimated audience of 2,563,637 people in United States. 53.2% are female, 46.8% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: UK garage, Urban Outfitters, Israel, Minnesota, Alaska.
The average Big cat fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include UK garage, Urban Outfitters, Israel, with strongest over-indexing on UK garage (12.64× the country average). Demographically, the Big cat audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Big cat fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 40.9 |
| Estimated audience size | 2,563,637 |
Audience persona
The typical Big cat fan in United States is balanced, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for UK garage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 264,327 | 0.94× |
| Texas | 210,859 | 0.96× |
| Florida | 172,505 | 0.99× |
| New York | 134,998 | 0.94× |
| Illinois | 123,884 | 1.45× |
| Pennsylvania | 93,899 | 1.09× |
| North Carolina | 84,650 | 1.1× |
| Ohio | 83,413 | 1.06× |
| Georgia | 78,030 | 0.99× |
| Michigan | 71,174 | 1.06× |
| Virginia | 59,206 | 0.95× |
| Massachusetts | 58,691 | 1.16× |
| New Jersey | 55,531 | 0.85× |
| Washington | 55,510 | 1.08× |
| Arizona | 53,690 | 1.03× |
| Tennessee | 52,874 | 1.03× |
| Indiana | 52,113 | 1.11× |
| Missouri | 43,927 | 1.06× |
| Wisconsin | 43,893 | 1.14× |
| Alabama | 42,096 | 1.18× |
| Colorado | 38,088 | 0.94× |
| Maryland | 36,966 | 0.84× |
| South Carolina | 36,516 | 0.95× |
| Minnesota | 35,738 | 0.97× |
| Kentucky | 35,593 | 1.11× |
| Louisiana | 35,512 | 1.07× |
| Oklahoma | 31,769 | 1.12× |
| Oregon | 28,875 | 0.98× |
| Iowa | 26,165 | 1.24× |
| Utah | 23,836 | 1.04× |
| Connecticut | 23,674 | 0.92× |
| Arkansas | 22,893 | 1.08× |
| Nevada | 21,532 | 0.87× |
| Mississippi | 21,425 | 1.01× |
| Kansas | 21,193 | 1.05× |
| New Hampshire | 13,598 | 1.35× |
| West Virginia | 12,569 | 1.05× |
| Nebraska | 12,052 | 0.94× |
| Idaho | 11,961 | 0.93× |
| New Mexico | 10,647 | 0.83× |
| Hawaii | 9,030 | 0.82× |
| Maine | 8,472 | 0.92× |
| Rhode Island | 8,228 | 1.01× |
| Washington, District of Columbia | 7,057 | 0.92× |
| Montana | 6,603 | 0.93× |
| Delaware | 5,532 | 0.78× |
| South Dakota | 5,411 | 0.91× |
| Alaska | 5,247 | 0.96× |
| North Dakota | 4,541 | 0.86× |
| Vermont | 3,270 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UK garage | 12.64× | Music & Radio |
| Urban Outfitters | 2.43× | Shopping |
| Israel | 2.08× | Travel & Leisure |
| Minnesota | 1.72× | Travel & Leisure |
| Alaska | 1.62× | Travel & Leisure |
| Jesse Plemons | 3.11× | Movies & TV |
| Nationality | 1.69× | Politics & Society |
| Voter registration | 3.8× | Politics & Society |
| Nebraska Cornhuskers football | 2.81× | Sports |
| Jaws | 3.55× | Movies & TV |
| 3D printing | 1.61× | Technology & Electronics |
| Chanticleer (ensemble) | 8.46× | Music & Radio |
| Charlamagne Tha God | 5.54× | Movies & TV |
| Urban horticulture | 2.01× | Home & Garden |
| Home staging | 2.93× | Home & Garden |
| Nipsey Hussle | 3.2× | Music & Radio |
| Queens College, City University of New York | 3.92× | Business & Career |
| Glossier | 2.71× | Beauty & Wellness |
| Electrolyte | 2.17× | Health |
| JTV (Indonesia) | 2.43× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.13 |
| Indulgence | JOY | 1.45 |
| Extroversion | THRILL | 1.37 |
| Spirituality | BALANCE | 1.34 |
| Tradition | CONSERVATISM | 1.33 |
| Social Media Usage | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 8.2% |
| Spain | 7.2% |
See Big cat audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Big cat have in United States?
Big cat has an estimated audience of 2,563,637 people in United States, concentrated in California and Texas.
What is the gender split and age of Big cat fans?
53.2% of Big cat fans are female, 46.8% are male, with an average age of 40.9 years.
Which brands do Big cat fans like most?
Big cat fans show strongest brand affinity for UK garage (12.64×), Urban Outfitters (2.43×), and Israel (2.08×) over the country average.
Where do Big cat fans live in United States?
Big cat fans in United States are most concentrated in California (reach 264,327), Texas (reach 210,859), and Florida (reach 172,505). These three regions account for the largest share of the active audience.
What other brands do Big cat fans also like?
Beyond Big cat itself, the audience over-indexes on Urban Outfitters (2.43×), Israel (2.08×), Minnesota (1.72×), and Alaska (1.62×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Big cat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.