Rascasse Audience Intelligence

Binance Target Market in Germany

A data profile of the people who buy, follow and care about Binance in Germany — modelled from more than twelve digital signal sources. Binance has an estimated audience of 307,404 people in Germany.

#12among Broker / Crypto in Germany#2174among Brand in Germany#1155in Business & Career

The average Binance fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Home insurance, Coinbase, 1. FC Heidenheim, with strongest over-indexing on Home insurance (42.71× the country average).

Demographically, the Binance audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Binance fan in Germany is more male, around 34.5 years old, with strong Risk Appetite tendencies and a notable affinity for Home insurance.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Binance profile in Germany.

Audience size
307K
in Germany
Gender
34.8%♀
65.2% male
Age
34.5
average years
Country rank
#17021
Brand in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Binance

34.8% are female, 65.2% are male, average age 34.5.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Binance audience in Germany
MetricValue
Female34.8%
Male65.2%
Average age34.5
Estimated audience size307,404
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Binance audience in Germany
Age bracketShare%
16-1932%
20-2922%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Binance audience comes from Germany.

Worldwide audience distribution share by country for Binance
CountryShare
China9.3%
Brazil3.6%
United States2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Binance audience in Germany is strongest.

Fig. 05

Top regions by affinity

Binance customers by region in Germany
#RegionReachAffinity×
01Hessen~50K2.05×
02Berlin~20K1.42×
03Bayern~60K1.17×
04Baden-Württemberg~50K1.14×
05Hamburg~8K1.08×
06Bremen~3K1.05×
07Nordrhein-Westfalen~70K1.04×
08Rheinland-Pfalz~10K0.96×
09Niedersachsen~30K0.86×
10Sachsen~10K0.84×
11Schleswig-Holstein~9K0.83×
12Brandenburg~8K0.80×
13Saarland~3K0.79×
14Thüringen~6K0.77×
15Sachsen-Anhalt~5K0.66×
16Mecklenburg-Vorpommern~4K0.61×
Fig. 06

Affinity by region

Affinity by region — Binance, Germany
0.61×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Binance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Binance audience
#·InterestCategoryAffinity×
01Home insuranceBusiness & Career42.71×
02Digital currency exchangerBusiness & Career26.57×
03Non-fungible tokenTechnology & Electronics25.07×
04EthereumBusiness & Career20.03×
05BitcoinBusiness & Career18.92×
06CryptocurrencyTechnology & Electronics17.80×
07CoinbaseBusiness & Career16.78×
08LitecoinBusiness & Career16.69×
09SV SandhausenSports16.49×
10Day traderBusiness & Career16.10×
11KrakenTechnology & Electronics15.86×
121. FC HeidenheimSports11.65×
13Mobile bankingBusiness & Career11.41×
14Money managementBusiness & Career11.01×
15Leon GoretzkaSports8.25×
16Mobile paymentBusiness & Career8.22×
17Stock marketBusiness & Career6.87×
18finanzen.netBusiness & Career5.67×
19TipicoGames3.54×
20CommerzbankBusiness & Career2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Binance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Binance audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL6.01×
Early Adopter MentalityPOWER2.37×
Career OrientationPOWER1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Binance audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
Healthy LifestyleBALANCE0.76×
Price SensitivityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Binance's target market in Germany?

Binance's target market in Germany covers an estimated 307,404 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Binance customers?

34.8% of the Binance audience are female, 65.2% are male, with an average age of 34.5 years.

03

Which brands do Binance fans like most?

Binance fans show strongest brand affinity for Home insurance (42.71×), Coinbase (16.78×), and 1. FC Heidenheim (11.65×) over the country average.

04

Where do Binance fans live in Germany?

Binance fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Hessen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Binance fans also like?

Beyond Binance itself, the audience over-indexes on Coinbase (16.78×), 1. FC Heidenheim (11.65×), Bitcoin (18.92×), and Non-fungible token (25.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Broker / Crypto audiences in Germany

See Binance audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Binance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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