Binance Audience in Germany
Binance has an estimated audience of 331,288 people in Germany. 31.7% are female, 68.3% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: CAC 40, Cocktail, Noodle (Gorillaz), Haberler, Unique Gifts.
The average Binance fan in Germany is 36.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include CAC 40, Cocktail, Noodle (Gorillaz), with strongest over-indexing on CAC 40 (10.49× the country average). Demographically, the Binance audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Broker / Crypto
Demographics of Binance fans
| Metric | Value |
|---|---|
| Female | 31.7% |
| Male | 68.3% |
| Average age | 36.6 |
| Estimated audience size | 331,288 |
Audience persona
The typical Binance fan in Germany is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,864 | 1.09× |
| Bayern | 62,804 | 1.18× |
| Hessen | 54,349 | 2.15× |
| Baden-Württemberg | 52,520 | 1.16× |
| Niedersachsen | 27,707 | 0.86× |
| Berlin | 21,923 | 1.48× |
| Rheinland-Pfalz | 15,806 | 0.95× |
| Sachsen | 13,125 | 0.81× |
| Schleswig-Holstein | 9,627 | 0.81× |
| Hamburg | 8,186 | 1.09× |
| Brandenburg | 7,726 | 0.75× |
| Thüringen | 5,962 | 0.71× |
| Sachsen-Anhalt | 5,269 | 0.61× |
| Mecklenburg-Vorpommern | 3,560 | 0.56× |
| Saarland | 3,042 | 0.75× |
| Bremen | 2,922 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 10.49× | Business & Career |
| Cocktail | 2.21× | Food & Beverages |
| Noodle (Gorillaz) | 5.79× | Music & Radio |
| Haberler | 1.81× | News |
| Unique Gifts | 1.84× | Shopping |
| Progressive rock | 2.01× | Music & Radio |
| Cosenza Calcio | 20× | Sports |
| Lev Yashin | 12.3× | Sports |
| Christmas Gift | 2.01× | Kids & Family |
| Birthday Gifts | 1.73× | Kids & Family |
| Business English | 2.64× | Business & Career |
| Hypertext | 2.67× | Technology & Electronics |
| 3D printing | 1.96× | Technology & Electronics |
| Makro | 7.21× | Food & Beverages |
| Amine Gülşe | 8.08× | Movies & TV |
| Corona (band) | 1.61× | Music & Radio |
| JDSU | 2.11× | Business & Career |
| Gudrun Sjödén | 1.91× | Fashion & Accessoires |
| Jesse Plemons | 2× | Movies & TV |
| Home Delivery | 1.56× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.28 |
| Early Adopter Mentality | POWER | 2.4 |
| Career Orientation | POWER | 1.68 |
| Need for Security | CONSERVATISM | 1.49 |
| Sustainability | BALANCE | 1.43 |
| Luxury Orientation | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 9.3% |
| Brazil | 4.2% |
| United States | 2.9% |
See Binance audiences in other countries
More Broker / Crypto audiences in Germany
- TradingView (4,051,758)
- Trade Republic (3,840,923)
- Revolut (2,425,241)
- Scalable Capital (1,229,495)
- EToro (1,209,841)
Frequently asked questions
How many fans does Binance have in Germany?
Binance has an estimated audience of 331,288 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Binance fans?
31.7% of Binance fans are female, 68.3% are male, with an average age of 36.6 years.
Which brands do Binance fans like most?
Binance fans show strongest brand affinity for CAC 40 (10.49×), Cocktail (2.21×), and Noodle (Gorillaz) (5.79×) over the country average.
Where do Binance fans live in Germany?
Binance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,864), Bayern (reach 62,804), and Hessen (reach 54,349). These three regions account for the largest share of the active audience.
What other brands do Binance fans also like?
Beyond Binance itself, the audience over-indexes on Cocktail (2.21×), Noodle (Gorillaz) (5.79×), Haberler (1.81×), and Unique Gifts (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Binance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.