Rascasse Audience Intelligence

Binance Target Market in United States

A data profile of the people who buy, follow and care about Binance in United States — modelled from more than twelve digital signal sources. Binance has an estimated audience of 387,212 people in United States.

#7among Broker / Crypto in United States#4383among Brand in United States#2601in Business & Career

The average Binance fan in United States is 33.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Litecoin, Coinbase, Cryptocurrency, with strongest over-indexing on Litecoin (50.28× the country average).

Demographically, the Binance audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Binance fan in United States is more male, around 33.9 years old, with strong Risk Appetite tendencies and a notable affinity for Litecoin.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Binance profile in United States.

Audience size
387K
in United States
Gender
27.4%♀
72.6% male
Age
33.9
average years
Country rank
#42316
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Binance

27.4% are female, 72.6% are male, average age 33.9.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Binance audience in United States
MetricValue
Female27.4%
Male72.6%
Average age33.9
Estimated audience size387,212
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Binance audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4914%
50+12%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Binance audience comes from United States.

Worldwide audience distribution share by country for Binance
CountryShare
China9.3%
Brazil3.6%
United States2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Binance audience in United States is strongest.

Fig. 05

Top regions by affinity

Binance customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.86×
02Florida~50K1.79×
03California~70K1.69×
04New York~40K1.68×
05New Jersey~20K1.54×
06Washington~10K1.52×
07Virginia~10K1.46×
08Oregon~6K1.39×
09Kansas~4K1.34×
10Nevada~5K1.25×
11Massachusetts~10K1.22×
12Utah~4K1.19×
13Texas~40K1.14×
14Illinois~20K1.14×
15Georgia~10K1.14×
16Hawaii~2K1.07×
17Colorado~7K1.06×
18Maryland~7K1.03×
19South Dakota<1K1.00×
20Arizona~8K0.99×
21Alaska<1K0.92×
22Connecticut~4K0.88×
23Rhode Island~1K0.87×
24Missouri~6K0.86×
25Tennessee~7K0.84×
26New Hampshire~1K0.84×
27Oklahoma~4K0.83×
28North Carolina~10K0.82×
29Idaho~2K0.82×
30North Dakota<1K0.82×
31Arkansas~3K0.81×
32Pennsylvania~10K0.80×
33Indiana~6K0.80×
34South Carolina~5K0.80×
35Minnesota~5K0.79×
36Montana<1K0.79×
37Delaware<1K0.79×
38Louisiana~4K0.78×
39Ohio~9K0.77×
40Michigan~8K0.77×
41Kentucky~4K0.76×
42Nebraska~1K0.75×
43Maine~1K0.74×
44Alabama~4K0.73×
45New Mexico~1K0.72×
46Mississippi~2K0.70×
47Iowa~2K0.70×
48Vermont<1K0.68×
49Wisconsin~4K0.66×
50West Virginia~1K0.65×
Fig. 06

Affinity by region

Affinity by region — Binance, United States
0.65×1.00×2.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Binance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Binance audience
#·InterestCategoryAffinity×
01LitecoinBusiness & Career50.28×
02Forex Online TradingBusiness & Career19.28×
03EthereumBusiness & Career18.51×
04CryptocurrencyTechnology & Electronics15.42×
05Gold as an investmentBusiness & Career15.10×
06Smart CommunicationsTechnology & Electronics13.80×
07Jerry Lee LewisMusic & Radio13.65×
08Data visualizationTechnology & Electronics13.10×
09Business intelligenceBusiness & Career12.29×
10CoinbaseBusiness & Career10.38×
11Derivative (finance)Business & Career10.02×
12BitcoinBusiness & Career9.28×
13Anthony JoshuaSports6.49×
14Data scienceBusiness & Career5.90×
15Time managementBusiness & Career4.92×
16LinuxTechnology & Electronics4.11×
17Sustainable energyHome & Garden3.71×
18InnovationBusiness & Career3.36×
19Renewable energyBusiness & Career2.85×
20Financial servicesBusiness & Career2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Binance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Binance audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.74×
PatriotismCONSERVATISM2.13×
Need for SecurityCONSERVATISM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Binance audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
DIY MentalityTHRILL0.84×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Binance's target market in United States?

Binance's target market in United States covers an estimated 387,212 people, concentrated in California and Florida.

02

What is the gender split and age of Binance customers?

27.4% of the Binance audience are female, 72.6% are male, with an average age of 33.9 years.

03

Which brands do Binance fans like most?

Binance fans show strongest brand affinity for Litecoin (50.28×), Coinbase (10.38×), and Cryptocurrency (15.42×) over the country average.

04

Where do Binance fans live in United States?

Binance fans in United States are most concentrated in California (reach ~70K), Florida (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Binance fans also like?

Beyond Binance itself, the audience over-indexes on Coinbase (10.38×), Cryptocurrency (15.42×), Forex Online Trading (19.28×), and Ethereum (18.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Broker / Crypto audiences in United States

See Binance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Binance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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