Binance Audience in United States

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Binance has an estimated audience of 417,476 people in United States. 28.9% are female, 71.1% are male, average age 36.3. Top regions: California, Florida, New York. Top brand affinities: Keene, New Hampshire, NBC10 Philadelphia, Natural rubber, Home construction, Product design.

The average Binance fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Keene, New Hampshire, NBC10 Philadelphia, Natural rubber, with strongest over-indexing on Keene, New Hampshire (338.56× the country average). Demographically, the Binance audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

Demographics of Binance fans

Demographic split for Binance audience in United States
MetricValue
Female28.9%
Male71.1%
Average age36.3
Estimated audience size417,476

Audience persona

The typical Binance fan in United States is more male, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Binance in United States
RegionReachAffinity
California81,3491.77×
Florida49,2661.74×
New York41,9391.8×
Texas41,8051.16×
New Jersey17,3171.63×
Illinois16,5881.19×
Virginia16,2161.59×
Georgia15,1001.17×
Washington13,3741.6×
Pennsylvania11,4680.82×
North Carolina10,5420.84×
Ohio10,4480.81×
Massachusetts10,3981.26×
Michigan8,8030.81×
Arizona8,6261.01×
Maryland7,2121×
Oregon7,1981.5×
Colorado7,0591.07×
Tennessee7,0260.84×
Indiana5,8890.77×
Missouri5,7830.86×
Nevada5,1941.29×
South Carolina5,0270.8×
Minnesota4,8920.82×
Utah4,2091.13×
Alabama4,1740.72×
Wisconsin4,0420.64×
Louisiana3,9900.74×
Kentucky3,9420.75×
Washington, District of Columbia3,8613.08×
Kansas3,7851.15×
Oklahoma3,7670.81×
Connecticut3,6280.87×
Arkansas2,6220.76×
Iowa2,2720.66×
Mississippi2,1720.63×
Hawaii1,8151.01×
Idaho1,6170.77×
Nebraska1,4350.69×
New Mexico1,4180.68×
New Hampshire1,3130.8×
Rhode Island1,0950.82×
West Virginia1,0720.55×
Maine1,0400.7×
Delaware8530.74×
Montana8370.72×
Alaska7700.86×
North Dakota6300.73×
South Dakota6210.64×
Wyoming3980.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Binance audience
BrandAffinityCategory
Keene, New Hampshire338.56×Travel & Leisure
NBC10 Philadelphia13.71×Movies & TV
Natural rubber2.89×Cars & Mobility
Home construction1.7×Home & Garden
Product design2.13×Business & Career
Urban Outfitters1.91×Shopping
Vocal harmony4.6×Music & Radio
Pro-Ject3.75×Music & Radio
Tipsy Elves8.95×Shopping
Bank account2.24×Business & Career
UK garage4.84×Music & Radio
Governor of Michigan6.23×Politics & Society
Progressive rock1.76×Music & Radio
Grinch3.35×Movies & TV
Electrolyte3.83×Health
Jesse Plemons2.64×Movies & TV
Preta Gil16.05×Music & Radio
Mangaka3.21×Literature
Hipster6.88×Politics & Society
9NEWS (KUSA)3.49×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Binance audience
TraitClusterScore
Risk AppetiteTHRILL3.38
Early Adopter MentalityPOWER1.85
Luxury OrientationPREMIUM1.77
LGBTQ+ IdentityOPEN1.72
Need for SecurityCONSERVATISM1.56
Career OrientationPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for Binance
CountryShare
China9.3%
Brazil4.2%
United States2.9%

See Binance audiences in other countries

More Broker / Crypto audiences in United States

Frequently asked questions

How many fans does Binance have in United States?

Binance has an estimated audience of 417,476 people in United States, concentrated in California and Florida.

What is the gender split and age of Binance fans?

28.9% of Binance fans are female, 71.1% are male, with an average age of 36.3 years.

Which brands do Binance fans like most?

Binance fans show strongest brand affinity for Keene, New Hampshire (338.56×), NBC10 Philadelphia (13.71×), and Natural rubber (2.89×) over the country average.

Where do Binance fans live in United States?

Binance fans in United States are most concentrated in California (reach 81,349), Florida (reach 49,266), and New York (reach 41,939). These three regions account for the largest share of the active audience.

What other brands do Binance fans also like?

Beyond Binance itself, the audience over-indexes on NBC10 Philadelphia (13.71×), Natural rubber (2.89×), Home construction (1.7×), and Product design (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Binance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.