BionTech Target Market in Germany
A data profile of the people who buy, follow and care about BionTech in Germany — modelled from more than twelve digital signal sources. BionTech has an estimated audience of 1,182,038 people in Germany.
The average BionTech fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Nature, Family, with strongest over-indexing on Tagesschau (2.1× the country average).
Demographically, the BionTech audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Spirituality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical BionTech fan in Germany is more female, around 42.2 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the BionTech profile in Germany.
Search interest · 12-month trend
Customer demographics of BionTech
57.7% are female, 42.3% are male, average age 42.2.
Gender split
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 42.2 |
| Estimated audience size | 1,182,038 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide BionTech audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 59.0% |
| China | 8.2% |
| United States | 5.6% |
Geography
Where the BionTech audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~200K | 2.63× | |
| 02 | Hessen | ~200K | 2.03× | |
| 03 | Baden-Württemberg | ~200K | 1.21× | |
| 04 | Berlin | ~60K | 1.19× | |
| 05 | Bayern | ~200K | 1.08× | |
| 06 | Nordrhein-Westfalen | ~200K | 0.93× | |
| 07 | Hamburg | ~20K | 0.90× | |
| 08 | Saarland | ~10K | 0.90× | |
| 09 | Niedersachsen | ~90K | 0.77× | |
| 10 | Schleswig-Holstein | ~30K | 0.73× | |
| 11 | Thüringen | ~20K | 0.71× | |
| 12 | Sachsen | ~40K | 0.68× | |
| 13 | Bremen | ~7K | 0.68× | |
| 14 | Brandenburg | ~20K | 0.64× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.60× | |
| 16 | Sachsen-Anhalt | ~20K | 0.59× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the BionTech audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Property insurance | Home & Garden | 6.79× | ||
| 02 | National health insurance | Business & Career | 6.70× | ||
| 03 | Risk management | Business & Career | 4.19× | ||
| 04 | Preventive healthcare | Health | 3.34× | ||
| 05 | Political science | Business & Career | 2.82× | ||
| 06 | MSN | News | 2.51× | ||
| 07 | Biology | Health | 2.47× | ||
| 08 | Health care | Business & Career | 2.44× | ||
| 09 | Refrigerator | Home & Garden | 2.19× | ||
| 10 | Tagesschau | Movies & TV | 2.10× | ||
| 11 | Nature | Home & Garden | 2.09× | ||
| 12 | Vacations | Travel & Leisure | 1.88× | ||
| 13 | Medicine | Business & Career | 1.86× | ||
| 14 | Politics | Politics & Society | 1.76× | ||
| 15 | Online newspaper | News | 1.68× | ||
| 16 | Family | Kids & Family | 1.64× | ||
| 17 | Commerzbank | Business & Career | 1.61× | ||
| 18 | Energy | Home & Garden | 1.61× | ||
| 19 | Internet & Social Media | 1.58× | |||
| 20 | German language | Politics & Society | 1.51× |
Personality of the BionTech audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.67× | |
| Career Orientation | POWER | 1.52× | |
| Need for Security | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.91× | |
| Luxury Orientation | PREMIUM | 0.91× | |
| Pet Ownership | JOY | 0.92× |
Frequently asked questions
Who is BionTech's target market in Germany?
BionTech's target market in Germany covers an estimated 1,182,038 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BionTech customers?
57.7% of the BionTech audience are female, 42.3% are male, with an average age of 42.2 years.
Which brands do BionTech fans like most?
BionTech fans show strongest brand affinity for Tagesschau (2.1×), Nature (2.09×), and Family (1.64×) over the country average.
Where do BionTech fans live in Germany?
BionTech fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do BionTech fans also like?
Beyond BionTech itself, the audience over-indexes on Nature (2.09×), Family (1.64×), Health care (2.44×), and Risk management (4.19×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for BionTech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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