BionTech Audience in Germany
BionTech has an estimated audience of 1,224,702 people in Germany. 60.2% are female, 39.8% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kieser Training, Home Delivery, Theocracy, Stradivarius, Business English.
The average BionTech fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kieser Training, Home Delivery, Theocracy, with strongest over-indexing on Kieser Training (14.62× the country average). Demographically, the BionTech audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Biotechnology company
Demographics of BionTech fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 42.5 |
| Estimated audience size | 1,224,702 |
Audience persona
The typical BionTech fan in Germany is more female, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 260,653 | 0.97× |
| Bayern | 217,545 | 1.11× |
| Baden-Württemberg | 185,456 | 1.11× |
| Hessen | 182,545 | 1.96× |
| Rheinland-Pfalz | 146,662 | 2.39× |
| Niedersachsen | 94,652 | 0.8× |
| Berlin | 69,687 | 1.27× |
| Sachsen | 39,039 | 0.65× |
| Schleswig-Holstein | 33,259 | 0.76× |
| Hamburg | 29,748 | 1.07× |
| Brandenburg | 24,015 | 0.63× |
| Thüringen | 23,879 | 0.77× |
| Sachsen-Anhalt | 16,019 | 0.5× |
| Saarland | 13,041 | 0.87× |
| Mecklenburg-Vorpommern | 11,732 | 0.5× |
| Bremen | 6,762 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 14.62× | Sports |
| Home Delivery | 5.76× | Food & Beverages |
| Theocracy | 14.62× | Music & Radio |
| Stradivarius | 1.78× | Shopping |
| Business English | 2.25× | Business & Career |
| Škoda Kodiaq | 1.62× | Cars & Mobility |
| Israel | 1.53× | Travel & Leisure |
| Volvo V60 | 2.94× | Cars & Mobility |
| Corfu (regional unit) | 1.77× | Travel & Leisure |
| Scorpio (comics) | 6.25× | Literature |
| Zagreb | 2.05× | Travel & Leisure |
| Esra Erol | 2.87× | Movies & TV |
| Samanyolu Haber | 2.22× | Movies & TV |
| Private Jets | 2.74× | Cars & Mobility |
| Faun (band) | 1.71× | Music & Radio |
| Headhunters (film) | 1.75× | Movies & TV |
| The Hunt (2012 film) | 1.65× | Movies & TV |
| Jessica Rabbit | 1.98× | Movies & TV |
| Keeper (password manager) | 1.56× | Technology & Electronics |
| Homesteading | 2.26× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.37 |
| Early Adopter Mentality | POWER | 1.3 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Patriotism | CONSERVATISM | 1.25 |
| Tradition | CONSERVATISM | 1.23 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 60.7% |
| China | 7.3% |
| United States | 5.7% |
See BionTech audiences in other countries
More Biotechnology company audiences in Germany
Frequently asked questions
How many fans does BionTech have in Germany?
BionTech has an estimated audience of 1,224,702 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BionTech fans?
60.2% of BionTech fans are female, 39.8% are male, with an average age of 42.5 years.
Which brands do BionTech fans like most?
BionTech fans show strongest brand affinity for Kieser Training (14.62×), Home Delivery (5.76×), and Theocracy (14.62×) over the country average.
Where do BionTech fans live in Germany?
BionTech fans in Germany are most concentrated in Nordrhein-Westfalen (reach 260,653), Bayern (reach 217,545), and Baden-Württemberg (reach 185,456). These three regions account for the largest share of the active audience.
What other brands do BionTech fans also like?
Beyond BionTech itself, the audience over-indexes on Home Delivery (5.76×), Theocracy (14.62×), Stradivarius (1.78×), and Business English (2.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BionTech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.