Black Friday Sales Audience in Germany
Black Friday Sales has an estimated audience of 304,784 people in Germany. 36.3% are female, 63.7% are male, average age 30.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Combat sport, Kieser Training, Gil Ofarim.
The average Black Friday Sales fan in Germany is 30.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Combat sport, with strongest over-indexing on Rossmann (1.67× the country average). Demographically, the Black Friday Sales audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Event
Demographics of Black Friday Sales fans
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 30.0 |
| Estimated audience size | 304,784 |
Audience persona
The typical Black Friday Sales fan in Germany is more male, around 30.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,862 | 1.06× |
| Bayern | 53,133 | 1.08× |
| Baden-Württemberg | 42,976 | 1.03× |
| Berlin | 35,091 | 2.58× |
| Hessen | 32,162 | 1.38× |
| Niedersachsen | 22,225 | 0.75× |
| Rheinland-Pfalz | 13,706 | 0.9× |
| Sachsen | 10,157 | 0.68× |
| Hamburg | 8,040 | 1.17× |
| Schleswig-Holstein | 7,595 | 0.69× |
| Brandenburg | 6,486 | 0.69× |
| Sachsen-Anhalt | 5,679 | 0.72× |
| Thüringen | 5,093 | 0.66× |
| Bremen | 3,332 | 1.28× |
| Saarland | 3,075 | 0.82× |
| Mecklenburg-Vorpommern | 2,965 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.67× | Shopping |
| Progressive rock | 2.68× | Music & Radio |
| Combat sport | 1.88× | Sports |
| Kieser Training | 4.9× | Sports |
| Gil Ofarim | 1.5× | Music & Radio |
| Corfu (regional unit) | 3.71× | Travel & Leisure |
| Stradivarius | 1.65× | Shopping |
| Time (magazine) | 1.84× | News |
| Racing | 1.62× | Cars & Mobility |
| Emil Nolde | 3.95× | Arts & Culture |
| Natural rubber | 1.62× | Cars & Mobility |
| Stamp collecting | 3.67× | Home & Garden |
| Home Delivery | 1.87× | Food & Beverages |
| Grappling | 1.52× | Sports |
| South Asian cuisine | 4.78× | Food & Beverages |
| Jaguar F-Pace | 3.95× | Cars & Mobility |
| Jacob Tremblay | 2.82× | Movies & TV |
| Noodle (Gorillaz) | 1.79× | Music & Radio |
| Graham Greene (actor) | 2.24× | |
| Eden Lake | 2.7× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 7.71 |
| Family Orientation | CONSERVATISM | 1.51 |
| Early Adopter Mentality | POWER | 1.45 |
| Sustainability | BALANCE | 1.43 |
| DIY Mentality | THRILL | 1.36 |
| Pet Ownership | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| Germany | 8.9% |
| India | 8.1% |
See Black Friday Sales audiences in other countries
More Shopping audiences in Germany
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- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Black Friday Sales have in Germany?
Black Friday Sales has an estimated audience of 304,784 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Black Friday Sales fans?
36.3% of Black Friday Sales fans are female, 63.7% are male, with an average age of 30.0 years.
Which brands do Black Friday Sales fans like most?
Black Friday Sales fans show strongest brand affinity for Rossmann (1.67×), Progressive rock (2.68×), and Combat sport (1.88×) over the country average.
Where do Black Friday Sales fans live in Germany?
Black Friday Sales fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,862), Bayern (reach 53,133), and Baden-Württemberg (reach 42,976). These three regions account for the largest share of the active audience.
What other brands do Black Friday Sales fans also like?
Beyond Black Friday Sales itself, the audience over-indexes on Progressive rock (2.68×), Combat sport (1.88×), Kieser Training (4.9×), and Gil Ofarim (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Black Friday Sales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.