Rascasse Audience Intelligence

Black Friday Sales Audience in United States

A data profile of the people who buy, follow and care about Black Friday Sales in United States — modelled from more than twelve digital signal sources. Black Friday Sales has an estimated audience of 1,060,269 people in United States.

#258among Event in United States#368in Shopping

The average Black Friday Sales fan in United States is 32.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include QVC, Pinterest, Weather forecasting, with strongest over-indexing on QVC (9.55× the country average).

Demographically, the Black Friday Sales audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black Friday Sales fan in United States is more female, around 32.7 years old, with strong Price Sensitivity tendencies and a notable affinity for QVC.

Category: Shopping · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black Friday Sales profile in United States.

Audience size
1.1M
in United States
Gender
74.1%♀
25.9% male
Age
32.7
average years
Country rank
#22782
Event in United States
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black Friday Sales fans

74.1% are female, 25.9% are male, average age 32.7.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for Black Friday Sales audience in United States
MetricValue
Female74.1%
Male25.9%
Average age32.7
Estimated audience size1,060,269
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Black Friday Sales audience in United States
Age bracketShare%
16-1941%
20-2918%
30-3915%
40-4915%
50+11%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Black Friday Sales audience comes from United States.

Worldwide audience distribution share by country for Black Friday Sales
CountryShare
United States30.8%
Germany8.8%
India8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black Friday Sales audience in United States is strongest.

Fig. 05

Top regions by affinity

Black Friday Sales fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.51×
02Louisiana~20K1.38×
03Kentucky~20K1.32×
04Alabama~20K1.30×
05New York~70K1.26×
06New Jersey~30K1.22×
07West Virginia~6K1.20×
08Arkansas~10K1.19×
09Tennessee~20K1.16×
10Oklahoma~10K1.15×
11Hawaii~5K1.15×
12Georgia~40K1.13×
13North Carolina~40K1.13×
14Texas~100K1.11×
15Missouri~20K1.11×
16Indiana~20K1.10×
17Virginia~30K1.08×
18Michigan~30K1.07×
19South Carolina~20K1.03×
20Illinois~40K1.02×
21California~100K1.01×
22Washington~20K1.00×
23Connecticut~10K1.00×
24Kansas~8K1.00×
25Florida~70K0.99×
26Pennsylvania~40K0.99×
27Delaware~3K0.99×
28Massachusetts~20K0.96×
29Maryland~20K0.95×
30Idaho~5K0.94×
31Ohio~30K0.92×
32North Dakota~2K0.92×
33South Dakota~2K0.91×
34Arizona~20K0.90×
35Nebraska~5K0.90×
36Iowa~8K0.89×
37Alaska~2K0.89×
38Montana~3K0.88×
39Oregon~10K0.87×
40Washington, District of Columbia~3K0.87×
41Wisconsin~10K0.85×
42Nevada~9K0.85×
43Maine~3K0.85×
44New Mexico~4K0.84×
45Vermont~2K0.84×
46Utah~8K0.82×
47Rhode Island~3K0.82×
48Minnesota~10K0.80×
49New Hampshire~3K0.77×
50Colorado~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Black Friday Sales, United States
0.72×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black Friday Sales audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black Friday Sales audience
#·InterestCategoryAffinity×
01C&AShopping22.66×
02Soylent GreenMovies & TV20.00×
03QVCMovies & TV9.55×
04Weather forecastingHome & Garden8.27×
05LotteryGames7.58×
06Bill MurrayMovies & TV6.75×
07FedExBusiness & Career5.64×
08DiaryKids & Family5.57×
09Discount storesShopping5.34×
10Mortgage loansBusiness & Career4.21×
11Vehicle insuranceCars & Mobility4.18×
12Renewable energyBusiness & Career3.95×
13Solar energyHome & Garden3.75×
14Hair ExtensionsBeauty & Wellness3.75×
15PinterestInternet & Social Media3.70×
16Shopping mallsShopping3.51×
17Pizza HutFood & Beverages3.27×
18McDonald'sFood & Beverages2.97×
19SubwayFood & Beverages2.73×
20FurnitureHome & Garden2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black Friday Sales audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black Friday Sales audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.12×
Family OrientationCONSERVATISM2.68×
Convenience OrientationPREMIUM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black Friday Sales audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
Healthy LifestyleBALANCE0.86×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black Friday Sales have in United States?

Black Friday Sales has an estimated audience of 1,060,269 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Black Friday Sales fans?

74.1% of Black Friday Sales fans are female, 25.9% are male, with an average age of 32.7 years.

03

Which brands do Black Friday Sales fans like most?

Black Friday Sales fans show strongest brand affinity for QVC (9.55×), Pinterest (3.7×), and Weather forecasting (8.27×) over the country average.

04

Where do Black Friday Sales fans live in United States?

Black Friday Sales fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Black Friday Sales fans also like?

Beyond Black Friday Sales itself, the audience over-indexes on Pinterest (3.7×), Weather forecasting (8.27×), Discount stores (5.34×), and FedEx (5.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Black Friday Sales audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Friday Sales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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