Black Friday Sales Audience in United States

Black Friday Sales logo

Black Friday Sales has an estimated audience of 1,060,912 people in United States. 74.1% are female, 25.9% are male, average age 32.7. Top regions: California, Texas, New York. Top brand affinities: Historic site, UK garage, Product design, Joshua Jackson, Like Dandelion Dust.

The average Black Friday Sales fan in United States is 32.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, UK garage, Product design, with strongest over-indexing on Historic site (20× the country average). Demographically, the Black Friday Sales audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Event

Demographics of Black Friday Sales fans

Demographic split for Black Friday Sales audience in United States
MetricValue
Female74.1%
Male25.9%
Average age32.7
Estimated audience size1,060,912

Audience persona

The typical Black Friday Sales fan in United States is more female, around 32.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Black Friday Sales in United States
RegionReachAffinity
California120,9411.04×
Texas104,5781.15×
New York76,4581.29×
Florida70,6150.98×
Illinois40,7541.15×
Georgia37,2661.14×
North Carolina36,3721.14×
Pennsylvania35,5581×
New Jersey33,1391.23×
Ohio30,1250.92×
Michigan29,6861.07×
Virginia28,0501.09×
Tennessee26,5961.25×
Massachusetts21,7441.04×
Washington21,2161×
Indiana21,1641.09×
Missouri20,6431.21×
Louisiana20,1611.47×
Arizona19,1250.88×
Kentucky18,7501.41×
Alabama18,6571.26×
Maryland18,3511.01×
South Carolina17,6341.1×
Oklahoma13,5801.15×
Wisconsin13,1120.82×
Mississippi12,5141.43×
Colorado12,0050.72×
Minnesota11,8810.78×
Arkansas10,9411.25×
Oregon10,4400.86×
Connecticut10,2630.96×
Nevada8,4080.82×
Kansas8,2530.99×
Utah8,1650.86×
Iowa7,4270.85×
West Virginia5,5011.11×
Idaho5,1050.96×
Hawaii5,0821.11×
Nebraska4,4940.84×
New Mexico4,4920.84×
New Hampshire3,1230.75×
Maine2,9920.79×
Washington, District of Columbia2,9780.93×
Delaware2,6910.92×
Montana2,5360.86×
Rhode Island2,4710.73×
South Dakota1,7980.73×
Alaska1,7430.77×
North Dakota1,7270.79×
Vermont1,2960.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black Friday Sales audience
BrandAffinityCategory
Historic site20×Arts & Culture
UK garage11.8×Music & Radio
Product design4.18×Business & Career
Joshua Jackson8.25×Movies & TV
Like Dandelion Dust20×Movies & TV
Home equity2.41×Home & Garden
Stamp collecting4.93×Home & Garden
Pillow1.95×Home & Garden
Elsword14.74×Games
Saving2.42×Business & Career
Fairy godmother6×Literature
Kendra Scott2.28×Fashion & Accessoires
Certified diabetes educator9.87×Business & Career
Mathcore5.75×Music & Radio
Isometric exercise5.12×Sports
JDSU1.76×Business & Career
Thom Browne5.11×Fashion & Accessoires
Sears2×Shopping
Janitor2.82×Home & Garden
Highland games3.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black Friday Sales audience
TraitClusterScore
Price SensitivityPREMIUM1.89
Family OrientationCONSERVATISM1.52
TraditionCONSERVATISM1.34
IndulgenceJOY1.3
Pet OwnershipJOY1.23
MindfulnessBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Black Friday Sales
CountryShare
United States30.8%
Germany8.9%
India8.1%

See Black Friday Sales audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Black Friday Sales have in United States?

Black Friday Sales has an estimated audience of 1,060,912 people in United States, concentrated in California and Texas.

What is the gender split and age of Black Friday Sales fans?

74.1% of Black Friday Sales fans are female, 25.9% are male, with an average age of 32.7 years.

Which brands do Black Friday Sales fans like most?

Black Friday Sales fans show strongest brand affinity for Historic site (20×), UK garage (11.8×), and Product design (4.18×) over the country average.

Where do Black Friday Sales fans live in United States?

Black Friday Sales fans in United States are most concentrated in California (reach 120,941), Texas (reach 104,578), and New York (reach 76,458). These three regions account for the largest share of the active audience.

What other brands do Black Friday Sales fans also like?

Beyond Black Friday Sales itself, the audience over-indexes on UK garage (11.8×), Product design (4.18×), Joshua Jackson (8.25×), and Like Dandelion Dust (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Friday Sales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.