BR-Klassik Audience in Germany
BR-Klassik has an estimated audience of 259,041 people in Germany. 51.6% are female, 48.4% are male, average age 40.7. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Stradivarius, Israel, Esra Erol, KLIX (AM), Snow White (Fables).
The average BR-Klassik fan in Germany is 40.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Stradivarius, Israel, Esra Erol, with strongest over-indexing on Stradivarius (1.56× the country average). Demographically, the BR-Klassik audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of BR-Klassik fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 40.7 |
| Estimated audience size | 259,041 |
Audience persona
The typical BR-Klassik fan in Germany is balanced, around 40.7 years old, with strong Pet Ownership tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 194,281 | 4.79× |
| Baden-Württemberg | 50,633 | 1.43× |
| Nordrhein-Westfalen | 31,328 | 0.55× |
| Hessen | 23,150 | 1.17× |
| Berlin | 16,569 | 1.43× |
| Sachsen | 11,495 | 0.9× |
| Niedersachsen | 11,019 | 0.44× |
| Rheinland-Pfalz | 7,855 | 0.61× |
| Thüringen | 6,101 | 0.92× |
| Brandenburg | 5,698 | 0.71× |
| Schleswig-Holstein | 4,344 | 0.47× |
| Hamburg | 3,668 | 0.63× |
| Sachsen-Anhalt | 3,661 | 0.55× |
| Saarland | 1,896 | 0.6× |
| Mecklenburg-Vorpommern | 1,387 | 0.28× |
| Bremen | 1,162 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.56× | Shopping |
| Israel | 1.78× | Travel & Leisure |
| Esra Erol | 4.5× | Movies & TV |
| KLIX (AM) | 1.82× | Music & Radio |
| Snow White (Fables) | 1.6× | Literature |
| Preacher (comics) | 4.77× | Literature |
| Loincloth | 1.52× | Fashion & Accessoires |
| Chalkidiki | 2.16× | Travel & Leisure |
| Scratching post | 2.83× | Pets & Animals |
| Emperor Entertainment Group | 1.62× | Business & Career |
| Fatteh | 4.51× | Food & Beverages |
| Keeper (password manager) | 1.8× | Technology & Electronics |
| Steampunk | 1.62× | Fashion & Accessoires |
| Glashütte | 1.77× | Travel & Leisure |
| Hobby Lobby | 2.72× | Home & Garden |
| HomeExchange.com | 2.71× | Travel & Leisure |
| Pavia | 1.51× | Travel & Leisure |
| Carrie (novel) | 2.18× | Literature |
| Knokke-Heist | 2.37× | Travel & Leisure |
| Hà Tĩnh | 4.47× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.12 |
| Sports Activity | POWER | 1.07 |
| Healthy Lifestyle | BALANCE | 1 |
| Patriotism | CONSERVATISM | 0.98 |
| Indulgence | JOY | 0.97 |
| Need for Security | CONSERVATISM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.6% |
| Austria | 4.1% |
| Switzerland | 2.7% |
See BR-Klassik audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does BR-Klassik have in Germany?
BR-Klassik has an estimated audience of 259,041 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of BR-Klassik fans?
51.6% of BR-Klassik fans are female, 48.4% are male, with an average age of 40.7 years.
Which brands do BR-Klassik fans like most?
BR-Klassik fans show strongest brand affinity for Stradivarius (1.56×), Israel (1.78×), and Esra Erol (4.5×) over the country average.
Where do BR-Klassik fans live in Germany?
BR-Klassik fans in Germany are most concentrated in Bayern (reach 194,281), Baden-Württemberg (reach 50,633), and Nordrhein-Westfalen (reach 31,328). These three regions account for the largest share of the active audience.
What other brands do BR-Klassik fans also like?
Beyond BR-Klassik itself, the audience over-indexes on Israel (1.78×), Esra Erol (4.5×), KLIX (AM) (1.82×), and Snow White (Fables) (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BR-Klassik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.