Rascasse Audience Intelligence

BR-Klassik Audience in Germany

A data profile of the people who buy, follow and care about BR-Klassik in Germany — modelled from more than twelve digital signal sources. BR-Klassik has an estimated audience of 283,074 people in Germany.

#87among Radio Station in Germany#2296in Music & Radio

The average BR-Klassik fan in Germany is 41.8 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Tagesschau, Bayerischer Rundfunk, Transfermarkt, with strongest over-indexing on Tagesschau (3.07× the country average).

Demographically, the BR-Klassik audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BR-Klassik fan in Germany is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BR-Klassik profile in Germany.

Audience size
283K
in Germany
Gender
51.1%♀
48.9% male
Age
41.8
average years
Country rank
#18090
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BR-Klassik fans

51.1% are female, 48.9% are male, average age 41.8.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for BR-Klassik audience in Germany
MetricValue
Female51.1%
Male48.9%
Average age41.8
Estimated audience size283,074
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the BR-Klassik audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4925%
50+25%
Fig. 04

Worldwide distribution

80.7%

of the worldwide BR-Klassik audience comes from Germany.

Worldwide audience distribution share by country for BR-Klassik
CountryShare
Germany80.7%
Austria3.9%
Switzerland2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BR-Klassik audience in Germany is strongest.

Fig. 05

Top regions by affinity

BR-Klassik fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K4.72×
02Baden-Württemberg~50K1.40×
03Berlin~20K1.40×
04Hessen~20K1.14×
05Sachsen~10K0.95×
06Thüringen~7K0.91×
07Brandenburg~6K0.73×
08Saarland~2K0.72×
09Bremen~2K0.69×
10Hamburg~4K0.66×
11Rheinland-Pfalz~9K0.64×
12Sachsen-Anhalt~5K0.62×
13Mecklenburg-Vorpommern~3K0.59×
14Nordrhein-Westfalen~30K0.55×
15Schleswig-Holstein~5K0.52×
16Niedersachsen~10K0.47×
Fig. 06

Affinity by region

Affinity by region — BR-Klassik, Germany
0.47×1.00×4.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BR-Klassik audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BR-Klassik audience
#·InterestCategoryAffinity×
01Bayerischer RundfunkMovies & TV5.45×
02AllgäuTravel & Leisure4.40×
03German television comedyMovies & TV3.75×
04SatireLiterature3.58×
05TagesschauMovies & TV3.07×
06Real propertyHome & Garden2.95×
07Western UnionBusiness & Career2.72×
08TransfermarktSports2.69×
09MSNNews2.53×
10VolunteeringPolitics & Society2.35×
11FocusNews2.23×
12RTL TelevisionMovies & TV2.12×
13Roland KaiserMusic & Radio2.01×
14NatureHome & Garden1.81×
15Müller (company)Food & Beverages1.78×
16Classical musicMusic & Radio1.68×
17TattoosFashion & Accessoires1.66×
18KitchenHome & Garden1.63×
19PoliticsPolitics & Society1.54×
20ZDFMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BR-Klassik audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BR-Klassik audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.42×
Need for SecurityCONSERVATISM1.42×
TraditionCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BR-Klassik audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.78×
Design AffinityPREMIUM0.81×
Sports ActivityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BR-Klassik have in Germany?

BR-Klassik has an estimated audience of 283,074 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of BR-Klassik fans?

51.1% of BR-Klassik fans are female, 48.9% are male, with an average age of 41.8 years.

03

Which brands do BR-Klassik fans like most?

BR-Klassik fans show strongest brand affinity for Tagesschau (3.07×), Bayerischer Rundfunk (5.45×), and Transfermarkt (2.69×) over the country average.

04

Where do BR-Klassik fans live in Germany?

BR-Klassik fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~50K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do BR-Klassik fans also like?

Beyond BR-Klassik itself, the audience over-indexes on Bayerischer Rundfunk (5.45×), Transfermarkt (2.69×), Satire (3.58×), and Nature (1.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See BR-Klassik audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BR-Klassik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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