Rascasse Audience Intelligence

Broil King Target Market in Germany

A data profile of the people who buy, follow and care about Broil King in Germany — modelled from more than twelve digital signal sources. Broil King has an estimated audience of 230,082 people in Germany.

#2617among Brand in Germany#1002in Food & Beverages

The average Broil King fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include George Foreman, Bedroom furniture, Ribs (food), with strongest over-indexing on George Foreman (29.75× the country average).

Demographically, the Broil King audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Broil King fan in Germany is more male, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for George Foreman.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Broil King profile in Germany.

Audience size
230K
in Germany
Gender
40.0%♀
60.0% male
Age
41.0
average years
Country rank
#20779
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Broil King

40.0% are female, 60.0% are male, average age 41.0.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Broil King audience in Germany
MetricValue
Female40.0%
Male60.0%
Average age41.0
Estimated audience size230,082
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Broil King audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3925%
40-4926%
50+18%
Fig. 04

Worldwide distribution

41.3%

of the worldwide Broil King audience comes from Germany.

Worldwide audience distribution share by country for Broil King
CountryShare
Germany41.3%
Canada9.6%
Poland7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Broil King audience in Germany is strongest.

Fig. 05

Top regions by affinity

Broil King customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~70K1.50×
02Niedersachsen~30K1.24×
03Mecklenburg-Vorpommern~5K1.22×
04Rheinland-Pfalz~10K1.21×
05Saarland~3K1.18×
06Brandenburg~8K1.14×
07Hessen~20K1.07×
08Bayern~40K1.05×
09Schleswig-Holstein~8K0.98×
10Baden-Württemberg~30K0.96×
11Sachsen-Anhalt~5K0.86×
12Thüringen~5K0.83×
13Bremen~2K0.81×
14Hamburg~4K0.76×
15Sachsen~8K0.73×
16Berlin~6K0.59×
Fig. 06

Affinity by region

Affinity by region — Broil King, Germany
0.59×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Broil King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Broil King audience
#·InterestCategoryAffinity×
01George ForemanSports29.75×
02AsadoFood & Beverages19.14×
03Barbecue sauceFood & Beverages14.69×
04Ribs (food)Food & Beverages13.43×
05Big Green EggHome & Garden11.42×
06RotisserieFood & Beverages11.02×
07Berkshire HathawayBusiness & Career10.46×
08Anthony BourdainFood & Beverages9.64×
09Muhammad AliSports6.69×
10Kurzurlaub.deTravel & Leisure5.13×
11Bedroom furnitureHome & Garden4.64×
12Kitchen knifeHome & Garden4.60×
13Lawn mowerHome & Garden4.08×
14GrillingFood & Beverages2.87×
15BarbecueFood & Beverages2.32×
16FRITZ!BoxTechnology & Electronics1.96×
17KitchenHome & Garden1.93×
18RTL TelevisionMovies & TV1.90×
19NatureHome & Garden1.70×
20Müller (company)Food & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Broil King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Broil King audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.62×
Convenience OrientationPREMIUM1.48×
IndulgenceJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Broil King audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
SustainabilityBALANCE0.85×
Price SensitivityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Broil King's target market in Germany?

Broil King's target market in Germany covers an estimated 230,082 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Broil King customers?

40.0% of the Broil King audience are female, 60.0% are male, with an average age of 41.0 years.

03

Which brands do Broil King fans like most?

Broil King fans show strongest brand affinity for George Foreman (29.75×), Bedroom furniture (4.64×), and Ribs (food) (13.43×) over the country average.

04

Where do Broil King fans live in Germany?

Broil King fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Broil King fans also like?

Beyond Broil King itself, the audience over-indexes on Bedroom furniture (4.64×), Ribs (food) (13.43×), Barbecue (2.32×), and Asado (19.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Broil King audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Broil King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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