Broil King Audience in Germany
Broil King has an estimated audience of 234,639 people in Germany. 48.7% are female, 51.3% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Saving, Kodi (software), KLIX (AM), Building insulation, Home Delivery.
The average Broil King fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Saving, Kodi (software), KLIX (AM), with strongest over-indexing on Saving (2.21× the country average). Demographically, the Broil King audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Broil King fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 42.1 |
| Estimated audience size | 234,639 |
Audience persona
The typical Broil King fan in Germany is balanced, around 42.1 years old, with strong DIY Mentality tendencies and a notable affinity for Saving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,818 | 1.57× |
| Bayern | 40,985 | 1.09× |
| Baden-Württemberg | 30,896 | 0.97× |
| Niedersachsen | 28,936 | 1.27× |
| Hessen | 19,461 | 1.09× |
| Rheinland-Pfalz | 14,284 | 1.22× |
| Sachsen | 8,259 | 0.72× |
| Brandenburg | 8,236 | 1.13× |
| Schleswig-Holstein | 8,012 | 0.95× |
| Berlin | 5,967 | 0.57× |
| Mecklenburg-Vorpommern | 5,365 | 1.2× |
| Thüringen | 4,852 | 0.81× |
| Sachsen-Anhalt | 4,790 | 0.79× |
| Hamburg | 3,853 | 0.73× |
| Saarland | 3,437 | 1.19× |
| Bremen | 1,436 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 2.21× | Business & Career |
| Kodi (software) | 2.58× | Technology & Electronics |
| KLIX (AM) | 2.16× | Music & Radio |
| Building insulation | 3.39× | Home & Garden |
| Home Delivery | 2.18× | Food & Beverages |
| Alaska | 2.78× | Travel & Leisure |
| Google Analytics | 1.95× | Internet & Social Media |
| EVO Fitness | 6.19× | Sports |
| Tuscany | 3.08× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3× | Music & Radio |
| Keeper (password manager) | 2.41× | Technology & Electronics |
| Golden Gate | 3.07× | Games |
| Ireen Sheer | 1.55× | Music & Radio |
| Esra Erol | 2.96× | Movies & TV |
| Sailor | 2.52× | Travel & Leisure |
| Ehrenfeld Apparel | 15.12× | Fashion & Accessoires |
| Kettlebell lifting | 3.29× | Sports |
| Hauptschule | 3.85× | Kids & Family |
| Jura Mountains | 2.7× | Travel & Leisure |
| Vijesti.ba | 1.86× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.42 |
| Indulgence | JOY | 1.39 |
| Convenience Orientation | PREMIUM | 1.29 |
| Luxury Orientation | PREMIUM | 1.16 |
| Quality Awareness | PREMIUM | 1.14 |
| Design Affinity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 39.8% |
| Canada | 9.4% |
| Poland | 8.4% |
See Broil King audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Broil King have in Germany?
Broil King has an estimated audience of 234,639 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Broil King fans?
48.7% of Broil King fans are female, 51.3% are male, with an average age of 42.1 years.
Which brands do Broil King fans like most?
Broil King fans show strongest brand affinity for Saving (2.21×), Kodi (software) (2.58×), and KLIX (AM) (2.16×) over the country average.
Where do Broil King fans live in Germany?
Broil King fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,818), Bayern (reach 40,985), and Baden-Württemberg (reach 30,896). These three regions account for the largest share of the active audience.
What other brands do Broil King fans also like?
Beyond Broil King itself, the audience over-indexes on Kodi (software) (2.58×), KLIX (AM) (2.16×), Building insulation (3.39×), and Home Delivery (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Broil King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.