Rascasse Audience Intelligence

Broil King Target Market in United States

A data profile of the people who buy, follow and care about Broil King in United States — modelled from more than twelve digital signal sources. Broil King has an estimated audience of 27,171 people in United States.

#12280among Brand in United States#5123in Food & Beverages

The average Broil King fan in United States is 39.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Black Cards, Obsessed (2009 film), Ruth's Chris Steak House, with strongest over-indexing on Black Cards (65.96× the country average).

Demographically, the Broil King audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Broil King fan in United States is balanced, around 39.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Black Cards.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Broil King profile in United States.

Audience size
27K
in United States
Gender
49.3%♀
50.7% male
Age
39.5
average years
Country rank
#117576
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Broil King

49.3% are female, 50.7% are male, average age 39.5.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Broil King audience in United States
MetricValue
Female49.3%
Male50.7%
Average age39.5
Estimated audience size27,171
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Broil King audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3920%
40-4920%
50+21%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Broil King audience comes from United States.

Worldwide audience distribution share by country for Broil King
CountryShare
Germany41.3%
Canada9.6%
Poland7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Broil King audience in United States is strongest.

Fig. 05

Top regions by affinity

Broil King customers by region in United States
#RegionReachAffinity×
01Indiana<1K1.31×
02Michigan<1K1.27×
03New Hampshire<1K1.17×
04Vermont<1K1.16×
05North Dakota<1K1.15×
06South Dakota<1K1.13×
07Kansas<1K1.12×
08Nebraska<1K1.12×
09Maine<1K1.11×
10Montana<1K1.11×
11Alaska<1K1.11×
12Oregon<1K1.09×
13Iowa<1K1.09×
14Wisconsin<1K1.06×
15Missouri<1K1.05×
16Idaho<1K1.04×
17Ohio<1K1.03×
18Washington<1K1.02×
19Connecticut<1K1.02×
20Rhode Island<1K1.02×
21Minnesota<1K1.01×
22Massachusetts<1K1.00×
23Delaware<1K0.99×
24West Virginia<1K0.98×
25Illinois<1K0.95×
26Tennessee<1K0.95×
27Hawaii<1K0.95×
28Washington, District of Columbia<1K0.94×
29South Carolina<1K0.93×
30New Mexico<1K0.93×
31North Carolina<1K0.92×
32Colorado<1K0.92×
33Mississippi<1K0.92×
34New York~1K0.91×
35Pennsylvania<1K0.91×
36Arkansas<1K0.91×
37Kentucky<1K0.90×
38Alabama<1K0.89×
39Louisiana<1K0.89×
40Utah<1K0.89×
41Oklahoma<1K0.88×
42New Jersey<1K0.86×
43Nevada<1K0.86×
44Virginia<1K0.85×
45Arizona<1K0.83×
46Maryland<1K0.80×
47Florida~1K0.79×
48Georgia<1K0.77×
49California~2K0.68×
50Texas~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Broil King, United States
0.66×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Broil King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Broil King audience
#·InterestCategoryAffinity×
01Black CardsMusic & Radio65.96×
02Ruth's Chris Steak HouseFood & Beverages10.55×
03Obsessed (2009 film)Movies & TV7.24×
04White wineFood & Beverages4.56×
05Outback SteakhouseFood & Beverages3.90×
06Red wineFood & Beverages3.83×
07Pedro PascalMovies & TV3.70×
08Weather forecastingHome & Garden3.63×
09Renewable energyBusiness & Career3.61×
10Home automationTechnology & Electronics3.56×
11Sustainable energyHome & Garden3.13×
12FedExBusiness & Career3.00×
13Solar energyHome & Garden2.90×
14BarbecueFood & Beverages2.08×
15Mortgage loansBusiness & Career2.05×
16Pizza HutFood & Beverages2.03×
17SubwayFood & Beverages1.86×
18MeatFood & Beverages1.81×
19GrillingFood & Beverages1.75×
20McDonald'sFood & Beverages1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Broil King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Broil King audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.40×
IndulgenceJOY1.80×
Quality AwarenessPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Broil King audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
MindfulnessBALANCE0.86×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Broil King's target market in United States?

Broil King's target market in United States covers an estimated 27,171 people, concentrated in California and Texas.

02

What is the gender split and age of Broil King customers?

49.3% of the Broil King audience are female, 50.7% are male, with an average age of 39.5 years.

03

Which brands do Broil King fans like most?

Broil King fans show strongest brand affinity for Black Cards (65.96×), Obsessed (2009 film) (7.24×), and Ruth's Chris Steak House (10.55×) over the country average.

04

Where do Broil King fans live in United States?

Broil King fans in United States are most concentrated in California (reach ~2K), Texas (reach ~2K), and Florida (reach ~1K). These three regions account for the largest share of the active audience.

05

What other brands do Broil King fans also like?

Beyond Broil King itself, the audience over-indexes on Obsessed (2009 film) (7.24×), Ruth's Chris Steak House (10.55×), Renewable energy (3.61×), and FedEx (3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Broil King audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Broil King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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