Business Punk Audience in Germany
Business Punk has an estimated audience of 311,458 people in Germany. 46.9% are female, 53.1% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Docs, Gmail, Frank Thelen, finanzen.net, Cashmere wool.
The average Business Punk fan in Germany is 35.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Docs, Gmail, Frank Thelen, with strongest over-indexing on Google Docs (7.8× the country average). Demographically, the Business Punk audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news
Demographics of Business Punk fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 35.5 |
| Estimated audience size | 311,458 |
Audience persona
The typical Business Punk fan in Germany is balanced, around 35.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Docs.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,302 | 0.87× |
| Bayern | 49,580 | 0.99× |
| Baden-Württemberg | 34,478 | 0.81× |
| Niedersachsen | 24,183 | 0.8× |
| Hessen | 22,085 | 0.93× |
| Berlin | 21,501 | 1.54× |
| Sachsen | 16,726 | 1.09× |
| Rheinland-Pfalz | 14,441 | 0.93× |
| Brandenburg | 10,152 | 1.05× |
| Hamburg | 9,634 | 1.37× |
| Sachsen-Anhalt | 9,276 | 1.15× |
| Schleswig-Holstein | 9,171 | 0.82× |
| Thüringen | 8,564 | 1.08× |
| Mecklenburg-Vorpommern | 6,051 | 1.02× |
| Saarland | 2,843 | 0.74× |
| Bremen | 2,144 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Docs | 7.8× | Internet & Social Media |
| Gmail | 3.8× | Internet & Social Media |
| Frank Thelen | 15.95× | Business & Career |
| finanzen.net | 7.7× | Business & Career |
| Cashmere wool | 8.74× | Fashion & Accessoires |
| 2.41× | Internet & Social Media | |
| Garage rock | 7.25× | Music & Radio |
| Household goods | 5.54× | Home & Garden |
| Trello | 7.46× | Internet & Social Media |
| Friedrich Merz | 3.6× | Politics & Society |
| Christian Ulmen | 3.66× | Movies & TV |
| Brunello Cucinelli | 13.65× | Fashion & Accessoires |
| Der Tagesspiegel | 3.21× | News |
| American Marketing Association | 6.53× | Business & Career |
| Tagesschau | 1.6× | Movies & TV |
| Financial technology | 3.64× | Business & Career |
| Electronics | 2.16× | Technology & Electronics |
| OMR | 8.44× | Technology & Electronics |
| Stil in Berlin | 6.34× | Fashion & Accessoires |
| manager magazin | 8.62× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.04 |
| Career Orientation | POWER | 1.9 |
| Design Affinity | PREMIUM | 1.57 |
| Sustainability | BALANCE | 1.5 |
| Quality Awareness | PREMIUM | 1.37 |
| Sports Activity | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.6% |
| Austria | 5.0% |
| Switzerland | 2.9% |
See Business Punk audiences in other countries
More Business news audiences in Germany
- The Economist (1,395,618)
- Wirtschaftswoche (1,395,491)
- Business Insider (1,021,496)
- Forbes (984,322)
- Yahoo! Finance (773,869)
Frequently asked questions
How many fans does Business Punk have in Germany?
Business Punk has an estimated audience of 311,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Business Punk fans?
46.9% of Business Punk fans are female, 53.1% are male, with an average age of 35.5 years.
Which brands do Business Punk fans like most?
Business Punk fans show strongest brand affinity for Google Docs (7.8×), Gmail (3.8×), and Frank Thelen (15.95×) over the country average.
Where do Business Punk fans live in Germany?
Business Punk fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,302), Bayern (reach 49,580), and Baden-Württemberg (reach 34,478). These three regions account for the largest share of the active audience.
What other brands do Business Punk fans also like?
Beyond Business Punk itself, the audience over-indexes on Gmail (3.8×), Frank Thelen (15.95×), finanzen.net (7.7×), and Cashmere wool (8.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business Punk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.