Rascasse Audience Intelligence

Business Punk Audience in Germany

A data profile of the people who buy, follow and care about Business Punk in Germany — modelled from more than twelve digital signal sources. Business Punk has an estimated audience of 311,573 people in Germany.

#8among Business news in Germany#542among Website / Newspaper / Magazine in Germany#1149in Business & Career

The average Business Punk fan in Germany is 35.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Docs, Frank Thelen, Gmail, with strongest over-indexing on Google Docs (7.8× the country average).

Demographically, the Business Punk audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Business Punk fan in Germany is balanced, around 35.5 years old, with strong Career Orientation tendencies and a notable affinity for Google Docs.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business Punk profile in Germany.

Audience size
312K
in Germany
Gender
46.9%♀
53.1% male
Age
35.5
average years
Country rank
#16853
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Business Punk

46.9% are female, 53.1% are male, average age 35.5.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Business Punk audience in Germany
MetricValue
Female46.9%
Male53.1%
Average age35.5
Estimated audience size311,573
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Business Punk audience in Germany
Age bracketShare%
16-1919%
20-2930%
30-3927%
40-4916%
50+8%
Fig. 04

Worldwide distribution

87.6%

of the worldwide Business Punk audience comes from Germany.

Worldwide audience distribution share by country for Business Punk
CountryShare
Germany87.6%
Austria5.0%
Switzerland2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business Punk audience in Germany is strongest.

Fig. 05

Top regions by affinity

Business Punk fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.64×
02Hamburg~10K1.57×
03Bayern~60K1.13×
04Sachsen-Anhalt~9K1.09×
05Hessen~30K1.07×
06Sachsen~20K1.03×
07Thüringen~8K1.03×
08Brandenburg~10K1.00×
09Mecklenburg-Vorpommern~6K1.00×
10Bremen~3K0.95×
11Schleswig-Holstein~10K0.94×
12Rheinland-Pfalz~10K0.90×
13Saarland~3K0.87×
14Nordrhein-Westfalen~60K0.86×
15Baden-Württemberg~40K0.85×
16Niedersachsen~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Business Punk, Germany
0.79×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business Punk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business Punk audience
#·InterestCategoryAffinity×
01Frank ThelenBusiness & Career15.95×
02Brunello CucinelliFashion & Accessoires13.65×
03GründerszeneBusiness & Career13.16×
04Cashmere woolFashion & Accessoires8.74×
05Google DocsInternet & Social Media7.80×
06finanzen.netBusiness & Career7.70×
07TrelloInternet & Social Media7.46×
08Garage rockMusic & Radio7.25×
09American Marketing AssociationBusiness & Career6.53×
10Household goodsHome & Garden5.54×
11GmailInternet & Social Media3.80×
12Christian UlmenMovies & TV3.66×
13Financial technologyBusiness & Career3.64×
14Friedrich MerzPolitics & Society3.60×
15Der TagesspiegelNews3.21×
16ClaudeTechnology & Electronics3.04×
17Collien Ulmen-FernandesMovies & TV2.72×
18GeminiTechnology & Electronics2.64×
19ElectronicsTechnology & Electronics2.16×
20TagesschauMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business Punk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business Punk audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.36×
Early Adopter MentalityPOWER1.95×
Design AffinityPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business Punk audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Price SensitivityPREMIUM0.75×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business Punk have in Germany?

Business Punk has an estimated audience of 311,573 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Business Punk fans?

46.9% of Business Punk fans are female, 53.1% are male, with an average age of 35.5 years.

03

Which brands do Business Punk fans like most?

Business Punk fans show strongest brand affinity for Google Docs (7.8×), Frank Thelen (15.95×), and Gmail (3.8×) over the country average.

04

Where do Business Punk fans live in Germany?

Business Punk fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Business Punk fans also like?

Beyond Business Punk itself, the audience over-indexes on Frank Thelen (15.95×), Gmail (3.8×), finanzen.net (7.7×), and Cashmere wool (8.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business news audiences in Germany

See Business Punk audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Business Punk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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