Buttercream Audience in Germany
Buttercream has an estimated audience of 226,759 people in Germany. 87.2% are female, 12.8% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Enzkreis, Artistic inspiration, Progressive rock, Product design.
The average Buttercream fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Enzkreis, Artistic inspiration, with strongest over-indexing on Rossmann (2.5× the country average). Demographically, the Buttercream audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Buttercream fans
| Metric | Value |
|---|---|
| Female | 87.2% |
| Male | 12.8% |
| Average age | 37.8 |
| Estimated audience size | 226,759 |
Audience persona
The typical Buttercream fan in Germany is more female, around 37.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 46,701 | 0.94× |
| Bayern | 36,179 | 0.99× |
| Baden-Württemberg | 32,004 | 1.03× |
| Niedersachsen | 18,206 | 0.83× |
| Sachsen | 14,402 | 1.3× |
| Hessen | 14,182 | 0.82× |
| Rheinland-Pfalz | 13,156 | 1.16× |
| Thüringen | 8,571 | 1.48× |
| Brandenburg | 8,093 | 1.15× |
| Sachsen-Anhalt | 7,190 | 1.22× |
| Berlin | 6,964 | 0.69× |
| Schleswig-Holstein | 6,179 | 0.76× |
| Mecklenburg-Vorpommern | 4,644 | 1.07× |
| Saarland | 3,567 | 1.28× |
| Hamburg | 3,533 | 0.69× |
| Bremen | 1,134 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.5× | Shopping |
| Enzkreis | 20× | Travel & Leisure |
| Artistic inspiration | 2.22× | Arts & Culture |
| Progressive rock | 2.64× | Music & Radio |
| Product design | 1.91× | Business & Career |
| Fatteh | 11.18× | Food & Beverages |
| Collectable | 1.64× | Kids & Family |
| Edvard Grieg | 8.44× | Literature |
| Cachorro | 3.54× | Pets & Animals |
| Natural rubber | 2.19× | Cars & Mobility |
| Solo climbing | 3.72× | Sports |
| Commercial mortgage | 1.87× | Business & Career |
| MS Mode | 6.06× | Fashion & Accessoires |
| Eco Friendly Living | 3.16× | Home & Garden |
| Ipekyol | 3.4× | Shopping |
| Esra Erol | 4× | Movies & TV |
| Este, Veneto | 1.68× | Travel & Leisure |
| Rancidification | 9.96× | Business & Career |
| Icon (magazine) | 1.64× | Arts & Culture |
| EVO Fitness | 5.65× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.99 |
| Pet Ownership | JOY | 1.95 |
| DIY Mentality | THRILL | 1.93 |
| LGBTQ+ Identity | OPEN | 1.78 |
| Sustainability | BALANCE | 1.63 |
| Design Affinity | PREMIUM | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| United Kingdom | 6.7% |
| Thailand | 4.9% |
See Buttercream audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Buttercream have in Germany?
Buttercream has an estimated audience of 226,759 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Buttercream fans?
87.2% of Buttercream fans are female, 12.8% are male, with an average age of 37.8 years.
Which brands do Buttercream fans like most?
Buttercream fans show strongest brand affinity for Rossmann (2.5×), Enzkreis (20×), and Artistic inspiration (2.22×) over the country average.
Where do Buttercream fans live in Germany?
Buttercream fans in Germany are most concentrated in Nordrhein-Westfalen (reach 46,701), Bayern (reach 36,179), and Baden-Württemberg (reach 32,004). These three regions account for the largest share of the active audience.
What other brands do Buttercream fans also like?
Beyond Buttercream itself, the audience over-indexes on Enzkreis (20×), Artistic inspiration (2.22×), Progressive rock (2.64×), and Product design (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Buttercream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.