Rascasse Audience Intelligence

Buttercream Audience in United States

A data profile of the people who buy, follow and care about Buttercream in United States — modelled from more than twelve digital signal sources. Buttercream has an estimated audience of 1,520,576 people in United States.

#69among Sweet in United States#7231among Topic in United States#1038in Food & Beverages

The average Buttercream fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Do it yourself (DIY), Bakery, Pastry, with strongest over-indexing on Do it yourself (DIY) (2.59× the country average).

Demographically, the Buttercream audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buttercream fan in United States is more female, around 34.8 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buttercream profile in United States.

Audience size
1.5M
in United States
Gender
87.7%♀
12.3% male
Age
34.8
average years
Country rank
#17579
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buttercream fans

87.7% are female, 12.3% are male, average age 34.8.

Fig. 02

Gender split

87.7%
Female
12.3%
Male
Demographic split for Buttercream audience in United States
MetricValue
Female87.7%
Male12.3%
Average age34.8
Estimated audience size1,520,576
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Buttercream audience in United States
Age bracketShare%
16-1929%
20-2923%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Buttercream audience comes from United States.

Worldwide audience distribution share by country for Buttercream
CountryShare
United States26.2%
United Kingdom6.7%
Thailand4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buttercream audience in United States is strongest.

Fig. 05

Top regions by affinity

Buttercream fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.40×
02Minnesota~30K1.26×
03Massachusetts~40K1.19×
04Connecticut~20K1.17×
05Texas~200K1.15×
06Washington~30K1.14×
07Arizona~40K1.13×
08Alaska~4K1.12×
09New Mexico~8K1.11×
10New York~90K1.10×
11New Jersey~40K1.09×
12Oregon~20K1.09×
13Utah~10K1.08×
14Rhode Island~5K1.06×
15Georgia~50K1.04×
16Maryland~30K1.04×
17Tennessee~30K1.03×
18Hawaii~7K1.01×
19Vermont~3K1.01×
20Wisconsin~20K1.00×
21Idaho~8K1.00×
22Virginia~40K0.99×
23Florida~100K0.98×
24Oklahoma~20K0.98×
25Mississippi~10K0.98×
26Alabama~20K0.97×
27Nevada~10K0.97×
28Kansas~10K0.97×
29Louisiana~20K0.96×
30Illinois~50K0.95×
31North Carolina~40K0.95×
32Indiana~30K0.95×
33Arkansas~10K0.95×
34West Virginia~7K0.95×
35Montana~4K0.95×
36North Dakota~3K0.95×
37Pennsylvania~50K0.94×
38Nebraska~7K0.94×
39Delaware~4K0.94×
40Michigan~40K0.93×
41Colorado~20K0.92×
42Maine~5K0.92×
43South Dakota~3K0.92×
44Missouri~20K0.90×
45Kentucky~20K0.90×
46Iowa~10K0.90×
47New Hampshire~5K0.90×
48South Carolina~20K0.89×
49Washington, District of Columbia~4K0.89×
50Ohio~40K0.88×
Fig. 06

Affinity by region

Affinity by region — Buttercream, United States
0.88×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buttercream audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buttercream audience
#·InterestCategoryAffinity×
01Chocolate brownieFood & Beverages4.67×
02Wedding PlannersKids & Family4.14×
03PastryFood & Beverages3.93×
04BakeryFood & Beverages3.88×
05Diet foodFood & Beverages3.48×
06CupcakeFood & Beverages3.23×
07Luxury real estateBusiness & Career2.95×
08Natural skin careBeauty & Wellness2.91×
09Online food orderingFood & Beverages2.82×
10Handmade jewelryFashion & Accessoires2.78×
11Local foodFood & Beverages2.77×
12Do it yourself (DIY)Home & Garden2.59×
13CocktailFood & Beverages2.11×
14MuseumArts & Culture2.06×
15EtsyFashion & Accessoires2.03×
16Fine artBusiness & Career1.97×
17Personal careHealth1.74×
18SephoraShopping1.70×
19Trader Joe'sShopping1.65×
20AldiShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buttercream audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buttercream audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.77×
DIY MentalityTHRILL1.71×
Luxury OrientationPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buttercream audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.86×
Convenience OrientationPREMIUM0.90×
IndividualismJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buttercream have in United States?

Buttercream has an estimated audience of 1,520,576 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Buttercream fans?

87.7% of Buttercream fans are female, 12.3% are male, with an average age of 34.8 years.

03

Which brands do Buttercream fans like most?

Buttercream fans show strongest brand affinity for Do it yourself (DIY) (2.59×), Bakery (3.88×), and Pastry (3.93×) over the country average.

04

Where do Buttercream fans live in United States?

Buttercream fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Buttercream fans also like?

Beyond Buttercream itself, the audience over-indexes on Bakery (3.88×), Pastry (3.93×), Local food (2.77×), and Cupcake (3.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Buttercream audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Buttercream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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