Buttercream Audience in United States

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Buttercream has an estimated audience of 1,520,576 people in United States. 87.7% are female, 12.3% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Historic site, Natural rubber, Collectable, Home equity.

The average Buttercream fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Historic site, Natural rubber, with strongest over-indexing on Bank account (4.13× the country average). Demographically, the Buttercream audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Buttercream fans

Demographic split for Buttercream audience in United States
MetricValue
Female87.7%
Male12.3%
Average age34.8
Estimated audience size1,520,576

Audience persona

The typical Buttercream fan in United States is more female, around 34.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Buttercream in United States
RegionReachAffinity
California233,0841.39×
Texas158,3881.21×
Florida107,8211.05×
New York98,6441.16×
Illinois50,7611×
Georgia49,5941.06×
Pennsylvania48,8760.95×
North Carolina44,3600.97×
New Jersey42,0111.09×
Ohio41,2790.88×
Massachusetts37,4971.25×
Arizona37,3991.2×
Michigan37,3650.94×
Virginia37,1201×
Washington36,4831.2×
Tennessee33,2791.09×
Minnesota29,0251.33×
Indiana27,7451×
Maryland27,2541.04×
Wisconsin22,7080.99×
Missouri22,4160.91×
Colorado22,3390.93×
Alabama19,4130.91×
South Carolina19,3990.85×
Oregon19,3981.11×
Connecticut19,3011.27×
Louisiana19,1460.98×
Kentucky16,9390.89×
Oklahoma16,8671×
Utah14,9881.1×
Nevada14,1790.96×
Mississippi11,9930.96×
Kansas11,6200.97×
Arkansas11,4780.92×
Iowa10,5520.84×
New Mexico8,4291.11×
Idaho7,3240.96×
Nebraska6,3550.83×
West Virginia6,2900.89×
Hawaii6,0320.92×
Rhode Island5,6141.16×
New Hampshire5,0930.85×
Maine4,5670.84×
Washington, District of Columbia3,8830.85×
Delaware3,8190.91×
Alaska3,7661.16×
Montana3,4260.81×
South Dakota2,6300.75×
Vermont2,6110.98×
North Dakota2,5610.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buttercream audience
BrandAffinityCategory
Bank account4.13×Business & Career
Historic site5.23×Arts & Culture
Natural rubber2.28×Cars & Mobility
Collectable1.73×Kids & Family
Home equity1.95×Home & Garden
Cachorro4.33×Pets & Animals
Product design1.55×Business & Career
UK garage4.19×Music & Radio
Goop4.03×Internet & Social Media
Fairy godmother5.38×Literature
Mothercare2.23×Kids & Family
JDSU1.99×Business & Career
Staycation2.14×Home & Garden
Governor of Michigan4.75×Politics & Society
Hasan Minhaj6.57×Movies & TV
Tierra Cali4.58×Travel & Leisure
Vocal harmony2.7×Music & Radio
Grinch2.27×Movies & TV
Hibachi4.13×Food & Beverages
Home staging2.62×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buttercream audience
TraitClusterScore
Luxury OrientationPREMIUM2.08
Design AffinityPREMIUM1.88
DIY MentalityTHRILL1.87
SustainabilityBALANCE1.53
Healthy LifestyleBALANCE1.52
CreativityOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Buttercream
CountryShare
United States26.2%
United Kingdom6.7%
Thailand4.9%

See Buttercream audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Buttercream have in United States?

Buttercream has an estimated audience of 1,520,576 people in United States, concentrated in California and Texas.

What is the gender split and age of Buttercream fans?

87.7% of Buttercream fans are female, 12.3% are male, with an average age of 34.8 years.

Which brands do Buttercream fans like most?

Buttercream fans show strongest brand affinity for Bank account (4.13×), Historic site (5.23×), and Natural rubber (2.28×) over the country average.

Where do Buttercream fans live in United States?

Buttercream fans in United States are most concentrated in California (reach 233,084), Texas (reach 158,388), and Florida (reach 107,821). These three regions account for the largest share of the active audience.

What other brands do Buttercream fans also like?

Beyond Buttercream itself, the audience over-indexes on Historic site (5.23×), Natural rubber (2.28×), Collectable (1.73×), and Home equity (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buttercream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.