Cheque Audience in Germany
Cheque has an estimated audience of 414,467 people in Germany. 40.5% are female, 59.5% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Icon (magazine), Overboard (film), Unique Gifts, Birthday Gifts.
The average Cheque fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Icon (magazine), Overboard (film), with strongest over-indexing on Rossmann (2.5× the country average). Demographically, the Cheque audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Cheque fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 40.5 |
| Estimated audience size | 414,467 |
Audience persona
The typical Cheque fan in Germany is more male, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,140 | 1.04× |
| Bayern | 89,030 | 1.34× |
| Baden-Württemberg | 66,453 | 1.18× |
| Niedersachsen | 40,502 | 1.01× |
| Hessen | 35,272 | 1.12× |
| Berlin | 19,711 | 1.06× |
| Sachsen | 19,640 | 0.97× |
| Rheinland-Pfalz | 19,377 | 0.93× |
| Schleswig-Holstein | 13,276 | 0.89× |
| Brandenburg | 11,015 | 0.86× |
| Sachsen-Anhalt | 9,837 | 0.92× |
| Thüringen | 9,762 | 0.92× |
| Hamburg | 9,048 | 0.97× |
| Saarland | 5,643 | 1.11× |
| Mecklenburg-Vorpommern | 5,442 | 0.69× |
| Bremen | 3,590 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.5× | Shopping |
| Icon (magazine) | 7.16× | Arts & Culture |
| Overboard (film) | 14.02× | Movies & TV |
| Unique Gifts | 2.22× | Shopping |
| Birthday Gifts | 2.12× | Kids & Family |
| Christmas Gift | 2.08× | Kids & Family |
| Haberler | 1.58× | News |
| Stradivarius | 1.85× | Shopping |
| Jack White | 1.98× | Movies & TV |
| Esra Erol | 5.41× | Movies & TV |
| Israel | 1.55× | Travel & Leisure |
| Boracay | 5.06× | Travel & Leisure |
| Like Dandelion Dust | 12.79× | Movies & TV |
| KLIX (AM) | 1.69× | Music & Radio |
| Elīna Garanča | 4.82× | Music & Radio |
| Jacob Tremblay | 3× | Movies & TV |
| YouGov | 4.55× | Business & Career |
| Home Delivery | 1.63× | Food & Beverages |
| Noodle (Gorillaz) | 1.7× | Music & Radio |
| Loincloth | 1.54× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.46 |
| Pet Ownership | JOY | 1.18 |
| Indulgence | JOY | 1.16 |
| Community Orientation | OPEN | 1.15 |
| Career Orientation | POWER | 1.15 |
| Price Sensitivity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| United Kingdom | 10.1% |
| Philippines | 6.6% |
See Cheque audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cheque have in Germany?
Cheque has an estimated audience of 414,467 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cheque fans?
40.5% of Cheque fans are female, 59.5% are male, with an average age of 40.5 years.
Which brands do Cheque fans like most?
Cheque fans show strongest brand affinity for Rossmann (2.5×), Icon (magazine) (7.16×), and Overboard (film) (14.02×) over the country average.
Where do Cheque fans live in Germany?
Cheque fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,140), Bayern (reach 89,030), and Baden-Württemberg (reach 66,453). These three regions account for the largest share of the active audience.
What other brands do Cheque fans also like?
Beyond Cheque itself, the audience over-indexes on Icon (magazine) (7.16×), Overboard (film) (14.02×), Unique Gifts (2.22×), and Birthday Gifts (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cheque. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.