Rascasse Audience Intelligence

Cheque Audience in United States

A data profile of the people who buy, follow and care about Cheque in United States — modelled from more than twelve digital signal sources. Cheque has an estimated audience of 14,018,585 people in United States.

#1699among Topic in United States#122in Fashion & Accessoires

The average Cheque fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Banking, Credit (finance), Credit cards, with strongest over-indexing on Banking (1.99× the country average).

Demographically, the Cheque audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cheque fan in United States is balanced, around 42.0 years old, with strong Career Orientation tendencies and a notable affinity for Banking.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cheque profile in United States.

Audience size
14M
in United States
Gender
52.0%♀
48.0% male
Age
42.0
average years
Country rank
#2516
Topic in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cheque fans

52.0% are female, 48.0% are male, average age 42.0.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Cheque audience in United States
MetricValue
Female52.0%
Male48.0%
Average age42.0
Estimated audience size14,018,585
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Cheque audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3918%
40-4923%
50+27%
Fig. 04

Worldwide distribution

34.6%

of the worldwide Cheque audience comes from United States.

Worldwide audience distribution share by country for Cheque
CountryShare
United States34.6%
United Kingdom10.1%
Philippines6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cheque audience in United States is strongest.

Fig. 05

Top regions by affinity

Cheque fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1.5M1.79×
02New York~1M1.58×
03New Jersey~500K1.48×
04Texas~1.5M1.27×
05California~2M1.16×
06Nevada~200K1.16×
07Arizona~300K1.15×
08Oklahoma~200K1.14×
09New Mexico~80K1.13×
10Georgia~500K1.10×
11Connecticut~200K1.10×
12Arkansas~100K1.10×
13Louisiana~200K1.09×
14North Carolina~400K1.05×
15Alabama~200K1.03×
16West Virginia~70K1.03×
17Kentucky~200K1.02×
18Iowa~100K1.02×
19Idaho~70K1.02×
20Rhode Island~50K1.02×
21Illinois~500K1.00×
22Mississippi~100K1.00×
23Kansas~100K1.00×
24Nebraska~70K1.00×
25Maryland~200K0.99×
26South Carolina~200K0.99×
27Pennsylvania~500K0.98×
28Virginia~300K0.96×
29Indiana~200K0.96×
30Tennessee~300K0.95×
31Massachusetts~300K0.95×
32South Dakota~30K0.95×
33Missouri~200K0.94×
34Oregon~200K0.94×
35Wyoming~20K0.92×
36Delaware~40K0.91×
37Maine~50K0.90×
38Ohio~400K0.88×
39Colorado~200K0.88×
40Montana~30K0.87×
41North Dakota~30K0.87×
42Wisconsin~200K0.86×
43Washington~200K0.85×
44Michigan~300K0.84×
45Minnesota~200K0.84×
46Utah~100K0.84×
47New Hampshire~50K0.84×
48Alaska~20K0.80×
49Washington, District of Columbia~30K0.78×
50Hawaii~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Cheque, United States
0.75×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cheque audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cheque audience
#·InterestCategoryAffinity×
01Mobile bankingBusiness & Career3.80×
02Online bankingBusiness & Career3.69×
03Debit cardBusiness & Career2.98×
04Credit (finance)Business & Career2.88×
05Bank accountBusiness & Career2.81×
06Discount TireShopping2.36×
07Home insuranceBusiness & Career2.27×
08Real propertyHome & Garden2.21×
09Life insuranceBusiness & Career2.14×
10DentistryBusiness & Career2.00×
11BankingBusiness & Career1.99×
12Used carCars & Mobility1.93×
13Credit cardsBusiness & Career1.89×
14Made in USABusiness & Career1.82×
15Vehicle insuranceCars & Mobility1.80×
16Financial servicesBusiness & Career1.64×
17GamblingGames1.57×
18The UPS StoreShopping1.53×
19GeneticsKids & Family1.53×
20Black Friday (shopping)Shopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cheque audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cheque audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.66×
Need for SecurityCONSERVATISM1.59×
Quality AwarenessPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cheque audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.68×
MindfulnessBALANCE0.71×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cheque have in United States?

Cheque has an estimated audience of 14,018,585 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Cheque fans?

52.0% of Cheque fans are female, 48.0% are male, with an average age of 42.0 years.

03

Which brands do Cheque fans like most?

Cheque fans show strongest brand affinity for Banking (1.99×), Credit (finance) (2.88×), and Credit cards (1.89×) over the country average.

04

Where do Cheque fans live in United States?

Cheque fans in United States are most concentrated in California (reach ~2M), Florida (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Cheque fans also like?

Beyond Cheque itself, the audience over-indexes on Credit (finance) (2.88×), Credit cards (1.89×), Online banking (3.69×), and Real property (2.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Cheque audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheque. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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