Cheque Audience in United States

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Cheque has an estimated audience of 14,018,585 people in United States. 52.0% are female, 48.0% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Overboard (film), MK, CAC 40, CAC 40, Alaskan Husky.

The average Cheque fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Overboard (film), MK, CAC 40, with strongest over-indexing on Overboard (film) (3.57× the country average). Demographically, the Cheque audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Cheque fans

Demographic split for Cheque audience in United States
MetricValue
Female52.0%
Male48.0%
Average age42.0
Estimated audience size14,018,585

Audience persona

The typical Cheque fan in United States is balanced, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Overboard (film).

Top regions in United States

Top regions ranked by reach for Cheque in United States
RegionReachAffinity
California4,351,9022.82×
Texas2,757,5332.29×
Florida2,581,5482.72×
New York1,700,3642.17×
New Jersey841,8332.36×
Illinois599,7821.28×
Georgia477,2931.11×
Pennsylvania466,6170.99×
Arizona458,1641.6×
North Carolina452,9131.07×
Virginia350,1941.03×
Massachusetts346,3581.25×
Maryland335,1051.39×
Washington292,3961.04×
Colorado279,4021.26×
Tennessee237,8620.85×
Nevada222,8341.64×
Indiana210,6140.82×
Ohio208,5970.48×
Connecticut207,0931.47×
South Carolina171,1030.81×
Louisiana169,5170.94×
Michigan156,0470.43×
Oregon153,2910.95×
Kentucky145,7230.83×
Oklahoma141,5420.91×
Wisconsin140,7450.67×
Alabama139,6180.71×
New Mexico132,4181.88×
Minnesota128,1340.64×
Utah124,3200.99×
Missouri105,9570.47×
Arkansas100,7840.87×
Kansas98,6680.89×
Nebraska73,9861.05×
Iowa72,9200.63×
Rhode Island68,8971.54×
Mississippi61,7800.53×
Idaho54,2350.77×
Washington, District of Columbia39,0760.93×
Delaware31,2750.81×
New Hampshire17,2580.31×
Hawaii16,9610.28×
South Dakota16,8370.52×
West Virginia14,7420.23×
Maine11,0400.22×
North Dakota9,8920.34×
Wyoming9,6100.46×
Montana9,4630.24×
Alaska8,3800.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cheque audience
BrandAffinityCategory
Overboard (film)3.57×Movies & TV
MK1.56×Music & Radio
CAC 401.93×Business & Career
CAC 401.65×Business & Career
Alaskan Husky4.64×Pets & Animals
Northrop Grumman1.72×Business & Career
Cassoulet2.39×Food & Beverages
Leverage (TV series)1.64×Movies & TV
Lebanese cuisine1.73×Food & Beverages
Ohio State Buckeyes women's basketball2.31×Sports
Underarm hair1.52×Beauty & Wellness
Fast Five1.54×Movies & TV
Israeli cuisine1.69×Food & Beverages
Software widget2.62×Technology & Electronics
Elina Svitolina1.54×Sports
Cadillac Ranch2×Cars & Mobility
Life of Pi1.57×Movies & TV
Ohio State Buckeyes women's basketball1.88×Sports
Young Guns1.58×Movies & TV
Hattiesburg, Mississippi1.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cheque audience
TraitClusterScore
Quality AwarenessPREMIUM1.38
Need for SecurityCONSERVATISM1.27
TravellingTHRILL1.2
Family OrientationCONSERVATISM1.18
Career OrientationPOWER1.16
Price SensitivityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Cheque
CountryShare
United States34.6%
United Kingdom10.1%
Philippines6.6%

See Cheque audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Cheque have in United States?

Cheque has an estimated audience of 14,018,585 people in United States, concentrated in California and Texas.

What is the gender split and age of Cheque fans?

52.0% of Cheque fans are female, 48.0% are male, with an average age of 42.0 years.

Which brands do Cheque fans like most?

Cheque fans show strongest brand affinity for Overboard (film) (3.57×), MK (1.56×), and CAC 40 (1.93×) over the country average.

Where do Cheque fans live in United States?

Cheque fans in United States are most concentrated in California (reach 4,351,902), Texas (reach 2,757,533), and Florida (reach 2,581,548). These three regions account for the largest share of the active audience.

What other brands do Cheque fans also like?

Beyond Cheque itself, the audience over-indexes on MK (1.56×), CAC 40 (1.93×), CAC 40 (1.65×), and Alaskan Husky (4.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheque. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.