Rascasse Audience Intelligence

Christian ministry Audience in Germany

A data profile of the people who buy, follow and care about Christian ministry in Germany — modelled from more than twelve digital signal sources. Christian ministry has an estimated audience of 250,683 people in Germany.

The average Christian ministry fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Religion, Bethlehem, New Testament, with strongest over-indexing on Religion (4.59× the country average).

Demographically, the Christian ministry audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Spirituality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Christian ministry fan in Germany is more female, around 34.9 years old, with strong Spirituality tendencies and a notable affinity for Religion.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christian ministry profile in Germany.

Audience size
251K
in Germany
Gender
56.9%
43.1% male
Age
34.9
average years
Country rank
#19616
Topic in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christian ministry fans

56.9% are female, 43.1% are male, average age 34.9.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Christian ministry audience in Germany
MetricValue
Female56.9%
Male43.1%
Average age34.9
Estimated audience size250,683
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Christian ministry audience in Germany
Age bracketShare%
16-1931%
20-2920%
30-3920%
40-4918%
50+12%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Christian ministry audience comes from Germany.

Worldwide audience distribution share by country for Christian ministry
CountryShare
United States70.1%
Brazil9.4%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christian ministry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Christian ministry fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.43×
02Niedersachsen~30K1.24×
03Nordrhein-Westfalen~60K1.12×
04Sachsen-Anhalt~7K1.10×
05Mecklenburg-Vorpommern~5K1.08×
06Thüringen~7K1.07×
07Saarland~3K1.01×
08Brandenburg~8K1.00×
09Hamburg~6K0.98×
10Schleswig-Holstein~9K0.95×
11Rheinland-Pfalz~10K0.92×
12Sachsen~10K0.90×
13Berlin~10K0.86×
14Hessen~20K0.82×
15Baden-Württemberg~30K0.79×
16Bayern~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Christian ministry, Germany
0.76×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christian ministry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christian ministry audience
#·InterestCategoryAffinity×
01BethlehemTravel & Leisure26.84×
02New TestamentPolitics & Society16.01×
03JerusalemTravel & Leisure7.04×
04JesusPolitics & Society5.34×
05High-intensity interval trainingSports4.90×
06FeminismPolitics & Society4.70×
07ReligionBusiness & Career4.59×
08SnorkelingSports4.37×
09SkyscannerTravel & Leisure3.82×
10Employment agencyBusiness & Career3.71×
11Hiking bootFashion & Accessoires3.11×
12Unique GiftsShopping3.01×
13Career developmentBusiness & Career2.86×
14HugendubelShopping2.80×
15SnapchatInternet & Social Media2.72×
16SupermanMovies & TV2.29×
17TagesschauMovies & TV2.04×
18AirbnbTravel & Leisure1.99×
19Online newspaperNews1.88×
20FIFA World CupSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christian ministry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Christian ministry audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE4.59×
Risk AppetiteTHRILL2.01×
Community OrientationOPEN1.98×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Christian ministry audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.50×
IndulgenceJOY0.51×
CreativityOPEN0.75×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Christian ministry have in Germany?

Christian ministry has an estimated audience of 250,683 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Christian ministry fans?

56.9% of Christian ministry fans are female, 43.1% are male, with an average age of 34.9 years.

03

Which brands do Christian ministry fans like most?

Christian ministry fans show strongest brand affinity for Religion (4.59×), Bethlehem (26.84×), and New Testament (16.01×) over the country average.

04

Where do Christian ministry fans live in Germany?

Christian ministry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~30K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Christian ministry fans also like?

Beyond Christian ministry itself, the audience over-indexes on Bethlehem (26.84×), New Testament (16.01×), Jesus (5.34×), and Tagesschau (2.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Christian ministry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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