Computing platform Audience in Germany
Computing platform has an estimated audience of 590,599 people in Germany. 30.0% are female, 70.0% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, The Hooters, Cocktail, Unique Gifts, Haberler.
The average Computing platform fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, The Hooters, Cocktail, with strongest over-indexing on Home construction (1.51× the country average). Demographically, the Computing platform audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Computing platform fans
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 37.0 |
| Estimated audience size | 590,599 |
Audience persona
The typical Computing platform fan in Germany is more male, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 136,645 | 1.06× |
| Bayern | 115,622 | 1.22× |
| Baden-Württemberg | 98,774 | 1.23× |
| Hessen | 56,704 | 1.26× |
| Niedersachsen | 51,679 | 0.9× |
| Berlin | 37,689 | 1.43× |
| Rheinland-Pfalz | 28,737 | 0.97× |
| Sachsen | 27,058 | 0.93× |
| Schleswig-Holstein | 18,949 | 0.89× |
| Hamburg | 16,659 | 1.25× |
| Brandenburg | 14,716 | 0.8× |
| Thüringen | 12,656 | 0.84× |
| Sachsen-Anhalt | 10,760 | 0.7× |
| Mecklenburg-Vorpommern | 7,492 | 0.66× |
| Saarland | 6,435 | 0.89× |
| Bremen | 4,872 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.51× | Home & Garden |
| The Hooters | 12.71× | Music & Radio |
| Cocktail | 1.74× | Food & Beverages |
| Unique Gifts | 1.78× | Shopping |
| Haberler | 1.69× | News |
| Pillow | 1.86× | Home & Garden |
| Progressive rock | 1.95× | Music & Radio |
| CAC 40 | 1.69× | Business & Career |
| Grappling | 2.57× | Sports |
| Irish Ferries | 10.95× | Cars & Mobility |
| Grinch | 2.59× | Movies & TV |
| Birthday Gifts | 1.69× | Kids & Family |
| VfL Wolfsburg | 1.66× | Sports |
| Snow White (Fables) | 2.23× | Literature |
| Stradivarius | 1.55× | Shopping |
| Christmas Gift | 1.56× | Kids & Family |
| Mülheim | 2.72× | Travel & Leisure |
| Esra Erol | 3.94× | Movies & TV |
| Hypertext | 1.99× | Technology & Electronics |
| Business English | 1.74× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2 |
| Need for Security | CONSERVATISM | 1.79 |
| Career Orientation | POWER | 1.39 |
| Convenience Orientation | PREMIUM | 1.39 |
| Patriotism | CONSERVATISM | 1.36 |
| Individualism | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| India | 8.0% |
| China | 4.4% |
See Computing platform audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Computing platform have in Germany?
Computing platform has an estimated audience of 590,599 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Computing platform fans?
30.0% of Computing platform fans are female, 70.0% are male, with an average age of 37.0 years.
Which brands do Computing platform fans like most?
Computing platform fans show strongest brand affinity for Home construction (1.51×), The Hooters (12.71×), and Cocktail (1.74×) over the country average.
Where do Computing platform fans live in Germany?
Computing platform fans in Germany are most concentrated in Nordrhein-Westfalen (reach 136,645), Bayern (reach 115,622), and Baden-Württemberg (reach 98,774). These three regions account for the largest share of the active audience.
What other brands do Computing platform fans also like?
Beyond Computing platform itself, the audience over-indexes on The Hooters (12.71×), Cocktail (1.74×), Unique Gifts (1.78×), and Haberler (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Computing platform. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.