Rascasse Audience Intelligence

Computing platform Audience in United States

A data profile of the people who buy, follow and care about Computing platform in United States — modelled from more than twelve digital signal sources. Computing platform has an estimated audience of 7,060,587 people in United States.

#3004among Topic in United States#230in Technology & Electronics

The average Computing platform fan in United States is 39.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, Innovation, Dropbox (service), with strongest over-indexing on Micro Center (4.39× the country average).

Demographically, the Computing platform audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Computing platform fan in United States is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Micro Center.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Computing platform profile in United States.

Audience size
7.1M
in United States
Gender
39.8%♀
60.2% male
Age
39.4
average years
Country rank
#4977
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Computing platform fans

39.8% are female, 60.2% are male, average age 39.4.

Fig. 02

Gender split

39.8%
Female
60.2%
Male
Demographic split for Computing platform audience in United States
MetricValue
Female39.8%
Male60.2%
Average age39.4
Estimated audience size7,060,587
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Computing platform audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Computing platform audience comes from United States.

Worldwide audience distribution share by country for Computing platform
CountryShare
United States14.4%
India8.0%
China4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Computing platform audience in United States is strongest.

Fig. 05

Top regions by affinity

Computing platform fans by region: top regions in United States
#RegionReachAffinity×
01Maine~30K1.16×
02Montana~20K1.16×
03Alaska~20K1.16×
04North Dakota~20K1.16×
05New Hampshire~30K1.14×
06South Dakota~20K1.14×
07Rhode Island~30K1.13×
08Vermont~10K1.12×
09Idaho~40K1.10×
10Hawaii~30K1.10×
11Delaware~20K1.09×
12Nebraska~40K1.05×
13Utah~70K1.04×
14West Virginia~30K1.02×
15Massachusetts~100K1.01×
16Arkansas~60K1.01×
17Iowa~60K1.01×
18New Mexico~40K1.01×
19Washington, District of Columbia~20K1.01×
20Connecticut~70K1.00×
21Kansas~60K1.00×
22Minnesota~100K0.99×
23Oregon~80K0.99×
24Mississippi~60K0.99×
25Washington~100K0.95×
26Colorado~100K0.95×
27Kentucky~80K0.95×
28Wisconsin~100K0.94×
29Oklahoma~70K0.94×
30Nevada~60K0.92×
31Virginia~200K0.91×
32Louisiana~80K0.91×
33South Carolina~100K0.90×
34Alabama~90K0.90×
35Indiana~100K0.88×
36Missouri~100K0.88×
37Tennessee~100K0.87×
38Maryland~100K0.87×
39Michigan~200K0.86×
40Illinois~200K0.85×
41New Jersey~200K0.85×
42Pennsylvania~200K0.83×
43Arizona~100K0.83×
44Ohio~200K0.82×
45North Carolina~200K0.82×
46Georgia~200K0.80×
47Florida~400K0.76×
48California~600K0.75×
49New York~300K0.75×
50Texas~400K0.66×
Fig. 06

Affinity by region

Affinity by region — Computing platform, United States
0.66×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Computing platform audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Computing platform audience
#·InterestCategoryAffinity×
01Acer Inc.Technology & Electronics6.85×
02Amazon Web ServicesTechnology & Electronics5.08×
03Micro CenterShopping4.39×
04Dropbox (service)Technology & Electronics3.94×
05Data scienceBusiness & Career3.57×
06Privacy policyTechnology & Electronics3.05×
07CoinbaseBusiness & Career2.86×
08Information securityBusiness & Career2.58×
09Web serverTechnology & Electronics2.49×
10InnovationBusiness & Career2.37×
11LinkedInInternet & Social Media2.29×
12Sustainable energyHome & Garden2.23×
13Computer securityBusiness & Career2.22×
14Career developmentBusiness & Career2.04×
15Master of Business AdministrationBusiness & Career1.97×
16Real propertyHome & Garden1.94×
17BestsellerLiterature1.94×
18Renewable energyBusiness & Career1.85×
19NASDAQBusiness & Career1.61×
20Made in USABusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Computing platform audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Computing platform audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.63×
Career OrientationPOWER1.60×
PatriotismCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Computing platform audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
CreativityOPEN0.73×
ExtroversionTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Computing platform have in United States?

Computing platform has an estimated audience of 7,060,587 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Computing platform fans?

39.8% of Computing platform fans are female, 60.2% are male, with an average age of 39.4 years.

03

Which brands do Computing platform fans like most?

Computing platform fans show strongest brand affinity for Micro Center (4.39×), Innovation (2.37×), and Dropbox (service) (3.94×) over the country average.

04

Where do Computing platform fans live in United States?

Computing platform fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Computing platform fans also like?

Beyond Computing platform itself, the audience over-indexes on Innovation (2.37×), Dropbox (service) (3.94×), Real property (1.94×), and Sustainable energy (2.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Computing platform audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Computing platform. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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