Computing platform Audience in United States

Computing platform logo

Computing platform has an estimated audience of 7,060,587 people in United States. 39.8% are female, 60.2% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Micro Center, LinkedIn, Livemusic, T-Mobile, Dentistry.

The average Computing platform fan in United States is 39.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Micro Center, LinkedIn, Livemusic, with strongest over-indexing on Micro Center (5.59× the country average). Demographically, the Computing platform audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Computing platform fans

Demographic split for Computing platform audience in United States
MetricValue
Female39.8%
Male60.2%
Average age39.4
Estimated audience size7,060,587

Audience persona

The typical Computing platform fan in United States is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Computing platform in United States
RegionReachAffinity
California613,4340.79×
Texas361,1850.6×
Florida342,8820.72×
New York290,1720.74×
Illinois200,3890.85×
Pennsylvania188,2140.79×
Virginia159,5660.93×
Massachusetts157,9491.14×
North Carolina157,8080.74×
Ohio155,3820.71×
Georgia147,6350.68×
Michigan147,5700.8×
New Jersey143,8360.8×
Washington141,9731×
Colorado109,6080.98×
Minnesota109,0241.08×
Tennessee99,6830.7×
Wisconsin99,0350.93×
Indiana96,4290.75×
Maryland89,1030.73×
Oregon85,7301.06×
Missouri82,1810.72×
South Carolina81,1550.76×
Kentucky77,8310.88×
Connecticut75,6741.07×
Utah75,3861.19×
Iowa62,2331.07×
Oklahoma61,5100.78×
Kansas55,9141×
Louisiana53,9560.59×
Idaho50,1181.42×
Arkansas49,4180.85×
Nevada43,4200.64×
Mississippi42,9850.74×
New Hampshire41,2781.48×
Maine39,8351.58×
Nebraska38,7361.09×
Hawaii36,8281.21×
Arizona34,0620.24×
Rhode Island33,2161.48×
Montana32,6861.67×
New Mexico31,8330.9×
West Virginia31,3110.95×
Wyoming27,0172.58×
South Dakota26,8851.65×
North Dakota26,6531.84×
Alabama25,1120.25×
Alaska24,9971.65×
Delaware23,7971.22×
Washington, District of Columbia20,4040.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Computing platform audience
BrandAffinityCategory
Micro Center5.59×Shopping
LinkedIn2.23×Internet & Social Media
Livemusic2.38×Music & Radio
T-Mobile1.75×Technology & Electronics
Dentistry2.41×Business & Career
Mobile game1.93×Games
AutoZone1.68×Cars & Mobility
Privacy policy4×Technology & Electronics
Acer Inc.9.15×Technology & Electronics
Made in USA2.22×Business & Career
Real property2.01×Home & Garden
Data science4.85×Business & Career
Powerball1.56×Games
Dropbox (service)3.85×Technology & Electronics
Role-playing games2.05×Games
Desktop computers2.4×Technology & Electronics
Amazon Web Services5.39×Technology & Electronics
Xbox2.44×Games
Computer hardware1.92×Technology & Electronics
Wedding dress2.17×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Computing platform audience
TraitClusterScore
Need for SecurityCONSERVATISM1.58
Early Adopter MentalityPOWER1.5
Quality AwarenessPREMIUM1.44
Career OrientationPOWER1.4
Urban LifestyleOPEN1.35
LGBTQ+ IdentityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Computing platform
CountryShare
United States14.4%
India8.0%
China4.4%

See Computing platform audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Computing platform have in United States?

Computing platform has an estimated audience of 7,060,587 people in United States, concentrated in California and Texas.

What is the gender split and age of Computing platform fans?

39.8% of Computing platform fans are female, 60.2% are male, with an average age of 39.4 years.

Which brands do Computing platform fans like most?

Computing platform fans show strongest brand affinity for Micro Center (5.59×), LinkedIn (2.23×), and Livemusic (2.38×) over the country average.

Where do Computing platform fans live in United States?

Computing platform fans in United States are most concentrated in California (reach 613,434), Texas (reach 361,185), and Florida (reach 342,882). These three regions account for the largest share of the active audience.

What other brands do Computing platform fans also like?

Beyond Computing platform itself, the audience over-indexes on LinkedIn (2.23×), Livemusic (2.38×), T-Mobile (1.75×), and Dentistry (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Computing platform. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.