Computing platform Audience in United States

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Computing platform has an estimated audience of 7,060,587 people in United States. 39.8% are female, 60.2% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Atkins diet, Cadillac Ranch, CAC 40, MK, CAC 40.

The average Computing platform fan in United States is 39.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Atkins diet, Cadillac Ranch, CAC 40, with strongest over-indexing on Atkins diet (2.46× the country average). Demographically, the Computing platform audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Computing platform fans

Demographic split for Computing platform audience in United States
MetricValue
Female39.8%
Male60.2%
Average age39.4
Estimated audience size7,060,587

Audience persona

The typical Computing platform fan in United States is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Atkins diet.

Top regions in United States

Top regions ranked by reach for Computing platform in United States
RegionReachAffinity
California613,4340.79×
Texas361,1850.6×
Florida342,8820.72×
New York290,1720.74×
Illinois200,3890.85×
Pennsylvania188,2140.79×
Virginia159,5660.93×
Massachusetts157,9491.14×
North Carolina157,8080.74×
Ohio155,3820.71×
Georgia147,6350.68×
Michigan147,5700.8×
New Jersey143,8360.8×
Washington141,9731×
Colorado109,6080.98×
Minnesota109,0241.08×
Tennessee99,6830.7×
Wisconsin99,0350.93×
Indiana96,4290.75×
Maryland89,1030.73×
Oregon85,7301.06×
Missouri82,1810.72×
South Carolina81,1550.76×
Kentucky77,8310.88×
Connecticut75,6741.07×
Utah75,3861.19×
Iowa62,2331.07×
Oklahoma61,5100.78×
Kansas55,9141×
Louisiana53,9560.59×
Idaho50,1181.42×
Arkansas49,4180.85×
Nevada43,4200.64×
Mississippi42,9850.74×
New Hampshire41,2781.48×
Maine39,8351.58×
Nebraska38,7361.09×
Hawaii36,8281.21×
Arizona34,0620.24×
Rhode Island33,2161.48×
Montana32,6861.67×
New Mexico31,8330.9×
West Virginia31,3110.95×
Wyoming27,0172.58×
South Dakota26,8851.65×
North Dakota26,6531.84×
Alabama25,1120.25×
Alaska24,9971.65×
Delaware23,7971.22×
Washington, District of Columbia20,4040.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Computing platform audience
BrandAffinityCategory
Atkins diet2.46×Health
Cadillac Ranch5.39×Cars & Mobility
CAC 402.01×Business & Career
MK1.56×Music & Radio
CAC 401.94×Business & Career
Nuts (film)1.97×Movies & TV
Winemaking1.51×Food & Beverages
Northrop Grumman2.09×Business & Career
Chili con carne2.62×Food & Beverages
Business English1.71×Business & Career
Fox 13 News1.95×Movies & TV
Italian Market, Philadelphia3.89×
WCCO-TV2.21×Movies & TV
Colorado River1.63×Travel & Leisure
Overboard (film)1.97×Movies & TV
Redemption (theology)2.04×Politics & Society
Voltron: Legendary Defender3.53×Movies & TV
War on Terror1.56×Politics & Society
The Godfather Part II2.84×Movies & TV
Final Fantasy VII (Famicom)2.81×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Computing platform audience
TraitClusterScore
Need for SecurityCONSERVATISM1.58
Early Adopter MentalityPOWER1.5
Quality AwarenessPREMIUM1.44
Career OrientationPOWER1.4
Urban LifestyleOPEN1.35
LGBTQ+ IdentityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Computing platform
CountryShare
United States14.4%
India8.0%
China4.4%

See Computing platform audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Computing platform have in United States?

Computing platform has an estimated audience of 7,060,587 people in United States, concentrated in California and Texas.

What is the gender split and age of Computing platform fans?

39.8% of Computing platform fans are female, 60.2% are male, with an average age of 39.4 years.

Which brands do Computing platform fans like most?

Computing platform fans show strongest brand affinity for Atkins diet (2.46×), Cadillac Ranch (5.39×), and CAC 40 (2.01×) over the country average.

Where do Computing platform fans live in United States?

Computing platform fans in United States are most concentrated in California (reach 613,434), Texas (reach 361,185), and Florida (reach 342,882). These three regions account for the largest share of the active audience.

What other brands do Computing platform fans also like?

Beyond Computing platform itself, the audience over-indexes on Cadillac Ranch (5.39×), CAC 40 (2.01×), MK (1.56×), and CAC 40 (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Computing platform. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.