A data profile of the people who buy, follow and care about Daniel in Germany — modelled from more than twelve digital signal sources. Daniel has an estimated audience of 309,210 people in Germany.
The average Daniel fan in Germany is 31.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include San Jose Earthquakes, Major League Soccer, United States national football team, with strongest over-indexing on San Jose Earthquakes (7500× the country average).
Demographically, the Daniel audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Risk Appetite, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Daniel fan in Germany is more male, around 31.3 years old, with strong Risk Appetite tendencies and a notable affinity for San Jose Earthquakes.
The key figures that characterise the Daniel profile in Germany.
17.7% are female, 82.3% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 17.7% |
| Male | 82.3% |
| Average age | 31.3 |
| Estimated audience size | 309,210 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 25% | |
| 30-39 | 15% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide Daniel audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.0% |
| Brazil | 19.7% |
| Germany | 6.1% |
Where the Daniel audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 1.95× | |
| 02 | Rheinland-Pfalz | ~20K | 1.23× | |
| 03 | Sachsen-Anhalt | ~10K | 1.22× | |
| 04 | Bayern | ~60K | 1.19× | |
| 05 | Hessen | ~30K | 1.16× | |
| 06 | Saarland | ~4K | 1.15× | |
| 07 | Niedersachsen | ~30K | 1.04× | |
| 08 | Bremen | ~3K | 1.04× | |
| 09 | Hamburg | ~7K | 0.99× | |
| 10 | Baden-Württemberg | ~40K | 0.88× | |
| 11 | Berlin | ~10K | 0.85× | |
| 12 | Schleswig-Holstein | ~9K | 0.83× | |
| 13 | Thüringen | ~6K | 0.81× | |
| 14 | Brandenburg | ~7K | 0.80× | |
| 15 | Sachsen | ~10K | 0.79× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.76× |
The strongest cross-interests of the Daniel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | San Jose Earthquakes | Sports | 7500.00× | ||
| 02 | United States national football team | Sports | 34.09× | ||
| 03 | Major League Soccer | Sports | 23.07× | ||
| 04 | Los Angeles Clippers | Sports | 16.59× | ||
| 05 | France national football team | Sports | 11.43× | ||
| 06 | Argentina national football team | Sports | 10.23× | ||
| 07 | College basketball | Sports | 9.19× | ||
| 08 | Ligue 1 | Sports | 8.73× | ||
| 09 | Turkey national football team | Sports | 7.69× | ||
| 10 | Dua Lipa | Music & Radio | 7.55× | ||
| 11 | La Liga | Sports | 6.58× | ||
| 12 | DFB-Pokal | Sports | 4.65× | ||
| 13 | RB Leipzig | Sports | 4.27× | ||
| 14 | Tipico | Games | 3.98× | ||
| 15 | Borussia Mönchengladbach | Sports | 3.36× | ||
| 16 | VfB Stuttgart | Sports | 2.87× | ||
| 17 | SV Werder Bremen | Sports | 2.82× | ||
| 18 | FIFA World Cup | Sports | 2.60× | ||
| 19 | UEFA Champions League | Sports | 2.48× | ||
| 20 | Borussia Dortmund | Sports | 1.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.94× | |
| Spirituality | BALANCE | 1.42× | |
| Career Orientation | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.60× | |
| DIY Mentality | THRILL | 0.66× | |
| Sustainability | BALANCE | 0.70× |
Daniel has an estimated audience of 309,210 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
17.7% of Daniel fans are female, 82.3% are male, with an average age of 31.3 years.
Daniel fans show strongest brand affinity for San Jose Earthquakes (7500×), Major League Soccer (23.07×), and United States national football team (34.09×) over the country average.
Daniel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Daniel itself, the audience over-indexes on Major League Soccer (23.07×), United States national football team (34.09×), Ligue 1 (8.73×), and La Liga (6.58×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Daniel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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