Daniel Audience in Germany

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Daniel has an estimated audience of 280,443 people in Germany. 30.4% are female, 69.6% are male, average age 29.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: The Diving Bell and the Butterfly, Oktay Kaynarca, Litter box, Gil Ofarim, Progressive rock.

The average Daniel fan in Germany is 29.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include The Diving Bell and the Butterfly, Oktay Kaynarca, Litter box, with strongest over-indexing on The Diving Bell and the Butterfly (6428.57× the country average). Demographically, the Daniel audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Daniel fans

Demographic split for Daniel audience in Germany
MetricValue
Female30.4%
Male69.6%
Average age29.7
Estimated audience size280,443

Audience persona

The typical Daniel fan in Germany is more male, around 29.7 years old, with strong Risk Appetite tendencies and a notable affinity for The Diving Bell and the Butterfly.

Top regions in Germany

Top regions ranked by reach for Daniel in Germany
RegionReachAffinity
Nordrhein-Westfalen123,013
Bayern55,1641.22×
Niedersachsen28,6211.05×
Baden-Württemberg27,4880.72×
Hessen23,8951.12×
Rheinland-Pfalz17,2951.23×
Berlin11,0700.88×
Sachsen10,7620.78×
Sachsen-Anhalt8,7601.21×
Schleswig-Holstein8,1290.81×
Hamburg6,3050.99×
Brandenburg6,2610.72×
Thüringen4,9610.69×
Mecklenburg-Vorpommern3,6360.68×
Saarland3,0170.88×
Bremen2,4261.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daniel audience
BrandAffinityCategory
The Diving Bell and the Butterfly6428.57×Movies & TV
Oktay Kaynarca17.75×Movies & TV
Litter box2.35×Pets & Animals
Gil Ofarim1.96×Music & Radio
Progressive rock2.36×Music & Radio
JDSU4.44×Business & Career
CAC 401.9×Business & Career
Buddy – The Buddy Holly Story6.11×Music & Radio
Handmade Gifts2.41×Kids & Family
Phil Campbell (musician)5.77×Music & Radio
Building insulation4.61×Home & Garden
Hepsiburada6.38×Shopping
Graham Greene3.97×Literature
Alaska3.07×Travel & Leisure
Bully (2011 film)5.08×Movies & TV
Eindhoven1.77×Travel & Leisure
Private Jets5.36×Cars & Mobility
Therme Erding3.68×Travel & Leisure
Google Analytics1.98×Internet & Social Media
Emperor Entertainment Group2.81×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daniel audience
TraitClusterScore
Risk AppetiteTHRILL1.47
TravellingTHRILL1.3
Social Media UsageJOY1.21
Career OrientationPOWER1.2
Early Adopter MentalityPOWER1.18
Luxury OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Daniel
CountryShare
United States30.6%
Brazil21.8%
Germany5.9%

See Daniel audiences in other countries

More Soccer audiences in Germany

Frequently asked questions

How many fans does Daniel have in Germany?

Daniel has an estimated audience of 280,443 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Daniel fans?

30.4% of Daniel fans are female, 69.6% are male, with an average age of 29.7 years.

Which brands do Daniel fans like most?

Daniel fans show strongest brand affinity for The Diving Bell and the Butterfly (6428.57×), Oktay Kaynarca (17.75×), and Litter box (2.35×) over the country average.

Where do Daniel fans live in Germany?

Daniel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 123,013), Bayern (reach 55,164), and Niedersachsen (reach 28,621). These three regions account for the largest share of the active audience.

What other brands do Daniel fans also like?

Beyond Daniel itself, the audience over-indexes on Oktay Kaynarca (17.75×), Litter box (2.35×), Gil Ofarim (1.96×), and Progressive rock (2.36×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Daniel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.