David Schumacher Audience in Germany
David Schumacher has an estimated audience of 324,552 people in Germany. 32.1% are female, 67.9% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Carrie (novel), Gil Ofarim, Hays, Kansas, Progressive rock, Google Analytics.
The average David Schumacher fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Carrie (novel), Gil Ofarim, Hays, Kansas, with strongest over-indexing on Carrie (novel) (12.76× the country average). Demographically, the David Schumacher audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Motorsport
Demographics of David Schumacher fans
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 37.3 |
| Estimated audience size | 324,552 |
Audience persona
The typical David Schumacher fan in Germany is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Carrie (novel).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,582 | 1.17× |
| Bayern | 53,743 | 1.03× |
| Baden-Württemberg | 45,828 | 1.04× |
| Niedersachsen | 31,901 | 1.01× |
| Hessen | 25,614 | 1.04× |
| Rheinland-Pfalz | 19,992 | 1.23× |
| Sachsen | 15,830 | 1× |
| Berlin | 13,656 | 0.94× |
| Schleswig-Holstein | 11,858 | 1.02× |
| Brandenburg | 9,694 | 0.96× |
| Sachsen-Anhalt | 7,997 | 0.95× |
| Thüringen | 7,515 | 0.91× |
| Hamburg | 7,043 | 0.96× |
| Mecklenburg-Vorpommern | 5,875 | 0.95× |
| Saarland | 3,878 | 0.97× |
| Bremen | 2,234 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrie (novel) | 12.76× | Literature |
| Gil Ofarim | 1.66× | Music & Radio |
| Hays, Kansas | 6.49× | Travel & Leisure |
| Progressive rock | 1.52× | Music & Radio |
| Google Analytics | 2.03× | Internet & Social Media |
| Alaska | 2.81× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.65× | Music & Radio |
| Building insulation | 3.03× | Home & Garden |
| Icon (magazine) | 1.7× | Arts & Culture |
| Hammock camping | 4.6× | Travel & Leisure |
| Tuscany | 2.77× | Travel & Leisure |
| Acoustic music | 2.32× | Music & Radio |
| Noodle (Gorillaz) | 1.8× | Music & Radio |
| Home Delivery | 1.57× | Food & Beverages |
| Sailor | 2.71× | Travel & Leisure |
| Golden Gate | 2.94× | Games |
| Hypertext | 1.54× | Technology & Electronics |
| Goose (band) | 4.41× | Pets & Animals |
| Pumuckl | 3.15× | Movies & TV |
| Golem | 1.62× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.18 |
| Luxury Orientation | PREMIUM | 1.14 |
| Sports Activity | POWER | 1.1 |
| DIY Mentality | THRILL | 1.08 |
| Risk Appetite | THRILL | 1.06 |
| Early Adopter Mentality | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 46.0% |
| France | 4.5% |
| Italy | 4.4% |
See David Schumacher audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does David Schumacher have in Germany?
David Schumacher has an estimated audience of 324,552 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of David Schumacher fans?
32.1% of David Schumacher fans are female, 67.9% are male, with an average age of 37.3 years.
Which brands do David Schumacher fans like most?
David Schumacher fans show strongest brand affinity for Carrie (novel) (12.76×), Gil Ofarim (1.66×), and Hays, Kansas (6.49×) over the country average.
Where do David Schumacher fans live in Germany?
David Schumacher fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,582), Bayern (reach 53,743), and Baden-Württemberg (reach 45,828). These three regions account for the largest share of the active audience.
What other brands do David Schumacher fans also like?
Beyond David Schumacher itself, the audience over-indexes on Gil Ofarim (1.66×), Hays, Kansas (6.49×), Progressive rock (1.52×), and Google Analytics (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for David Schumacher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.