Deathwish Audience in Germany
Deathwish has an estimated audience of 459,930 people in Germany. 40.5% are female, 59.5% are male, average age 39.8. Top brand affinities: Pillow, Progressive rock, Litter box, Natural rubber, Socialist Federal Republic of Yugoslavia.
Top brand affinities include Pillow, Progressive rock, Litter box, with strongest over-indexing on Pillow (8.37× the country average). Demographically, the Deathwish audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Community Orientation.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Deathwish fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 39.8 |
| Estimated audience size | 459,930 |
Audience persona
The typical Deathwish fan in Germany is more male, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Pillow.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 8.37× | Home & Garden |
| Progressive rock | 4.57× | Music & Radio |
| Litter box | 1.52× | Pets & Animals |
| Natural rubber | 2.54× | Cars & Mobility |
| Socialist Federal Republic of Yugoslavia | 2.14× | Politics & Society |
| Catania | 3.64× | Travel & Leisure |
| Winemaking | 1.63× | Food & Beverages |
| Mackenzie Foy | 1.64× | Fashion & Accessoires |
| San Pellegrino | 1.52× | Food & Beverages |
| Hollister, California | 3.03× | Travel & Leisure |
| Nutritional yeast | 1.9× | Food & Beverages |
| N1 road (South Africa) | 1.77× | Travel & Leisure |
| Dental hygienist | 1.51× | Health |
| Silverpoint | 2.05× | |
| Sanremo | 1.81× | Travel & Leisure |
| ICQ | 1.6× | Internet & Social Media |
| Hippophae | 1.7× | Health |
| Martha Higareda | 1.67× | Movies & TV |
| Riffle | 1.97× | Politics & Society |
| CAD/CAM dentistry | 1.53× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.01 |
| Community Orientation | OPEN | 1.87 |
| Convenience Orientation | PREMIUM | 1.74 |
| Urban Lifestyle | OPEN | 1.71 |
| Tradition | CONSERVATISM | 1.67 |
| Spirituality | BALANCE | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| Germany | 19.2% |
| France | 12.4% |
See Deathwish audiences in other countries
More Metal audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deathwish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.