Deathwish Audience in United States
Deathwish has an estimated audience of 651,986 people in United States. 61.0% are female, 39.0% are male, average age 40.4. Top brand affinities: Pillow, Nebraska, Saving, Totally Spies!, Penn & Teller.
Top brand affinities include Pillow, Nebraska, Saving, with strongest over-indexing on Pillow (3.68× the country average). Demographically, the Deathwish audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Career Orientation, DIY Mentality.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Deathwish fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 40.4 |
| Estimated audience size | 651,986 |
Audience persona
The typical Deathwish fan in United States is more female, around 40.4 years old, with strong Career Orientation tendencies and a notable affinity for Pillow.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 3.68× | Home & Garden |
| Nebraska | 1.91× | Travel & Leisure |
| Saving | 1.6× | Business & Career |
| Totally Spies! | 6.04× | Movies & TV |
| Penn & Teller | 3.82× | Movies & TV |
| JTV (Indonesia) | 2.34× | |
| Sinaloa | 1.51× | Travel & Leisure |
| Graham Greene | 2.2× | Literature |
| Mackenzie Foy | 2.38× | Fashion & Accessoires |
| Better Off Dead (film) | 3.32× | Movies & TV |
| English literature | 1.99× | Literature |
| Tuscany | 1.77× | Travel & Leisure |
| Mad About You | 3.03× | Movies & TV |
| Life of Pi | 2.29× | Movies & TV |
| Leverage (TV series) | 1.51× | Movies & TV |
| Julio Cesar Chavez Jr. | 1.69× | Sports |
| Dental hygienist | 1.52× | Health |
| Boracay | 1.98× | Travel & Leisure |
| Bus Driver (video game) | 3.15× | Games |
| International University of Business Agriculture and Technology | 1.83× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.91 |
| DIY Mentality | THRILL | 1.49 |
| Community Orientation | OPEN | 1.45 |
| Tradition | CONSERVATISM | 1.35 |
| Extroversion | THRILL | 1.34 |
| Convenience Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| Germany | 19.2% |
| France | 12.4% |
See Deathwish audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Deathwish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.