Rascasse Audience Intelligence

Decision-making Audience in Germany

A data profile of the people who buy, follow and care about Decision-making in Germany — modelled from more than twelve digital signal sources. Decision-making has an estimated audience of 877,750 people in Germany.

#3414among Topic in Germany#328in Politics & Society

The average Decision-making fan in Germany is 43.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Political science, Der Tagesspiegel, Junge Freiheit, with strongest over-indexing on Political science (10.29× the country average).

Demographically, the Decision-making audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Individualism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Decision-making fan in Germany is balanced, around 43.9 years old, with strong Individualism tendencies and a notable affinity for Political science.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Decision-making profile in Germany.

Audience size
878K
in Germany
Gender
45.9%♀
54.1% male
Age
43.9
average years
Country rank
#7286
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Decision-making fans

45.9% are female, 54.1% are male, average age 43.9.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Decision-making audience in Germany
MetricValue
Female45.9%
Male54.1%
Average age43.9
Estimated audience size877,750
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Decision-making audience in Germany
Age bracketShare%
16-199%
20-2915%
30-3922%
40-4927%
50+27%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Decision-making audience comes from Germany.

Worldwide audience distribution share by country for Decision-making
CountryShare
United States28.5%
India5.6%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Decision-making audience in Germany is strongest.

Fig. 05

Top regions by affinity

Decision-making fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.51×
02Hessen~90K1.31×
03Bremen~9K1.20×
04Saarland~10K1.05×
05Bayern~100K1.04×
06Hamburg~20K1.03×
07Mecklenburg-Vorpommern~20K1.01×
08Baden-Württemberg~100K0.99×
09Thüringen~20K0.99×
10Sachsen-Anhalt~20K0.98×
11Brandenburg~30K0.95×
12Rheinland-Pfalz~40K0.93×
13Sachsen~40K0.92×
14Schleswig-Holstein~30K0.92×
15Nordrhein-Westfalen~200K0.87×
16Niedersachsen~70K0.83×
Fig. 06

Affinity by region

Affinity by region — Decision-making, Germany
0.83×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Decision-making audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Decision-making audience
#·InterestCategoryAffinity×
01VotingPolitics & Society13.52×
02Junge WeltNews12.80×
03Freedom of speechPolitics & Society11.67×
04Political scienceBusiness & Career10.29×
05Frank-Walter SteinmeierPolitics & Society9.33×
06IndividualismPolitics & Society8.89×
07Junge FreiheitNews8.67×
08Che GuevaraPolitics & Society7.72×
09Der TagesspiegelNews7.36×
10FirefoxInternet & Social Media6.54×
11Non-alcoholic beverageFood & Beverages6.26×
12Web serverTechnology & Electronics6.04×
13GitHubInternet & Social Media4.24×
14Markus LanzMovies & TV4.18×
15TagesschauMovies & TV3.79×
16Online newspaperNews3.58×
17Efficient energy useTechnology & Electronics2.80×
18TransfermarktSports2.61×
19RedditInternet & Social Media2.29×
20Müller (company)Food & Beverages1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Decision-making audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Decision-making audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.04×
Community OrientationOPEN2.96×
SpiritualityBALANCE2.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Decision-making audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.56×
DIY MentalityTHRILL0.67×
Luxury OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Decision-making have in Germany?

Decision-making has an estimated audience of 877,750 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Decision-making fans?

45.9% of Decision-making fans are female, 54.1% are male, with an average age of 43.9 years.

03

Which brands do Decision-making fans like most?

Decision-making fans show strongest brand affinity for Political science (10.29×), Der Tagesspiegel (7.36×), and Junge Freiheit (8.67×) over the country average.

04

Where do Decision-making fans live in Germany?

Decision-making fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Decision-making fans also like?

Beyond Decision-making itself, the audience over-indexes on Der Tagesspiegel (7.36×), Junge Freiheit (8.67×), Tagesschau (3.79×), and Voting (13.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Decision-making audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Decision-making. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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