Decision-making Audience in Germany
Decision-making has an estimated audience of 877,750 people in Germany. 45.9% are female, 54.1% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Parma, Pillow, Cocktail, Business English.
The average Decision-making fan in Germany is 43.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Parma, Pillow, with strongest over-indexing on Progressive rock (3.99× the country average). Demographically, the Decision-making audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Individualism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Decision-making fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 43.9 |
| Estimated audience size | 877,750 |
Audience persona
The typical Decision-making fan in Germany is balanced, around 43.9 years old, with strong Individualism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 178,796 | 0.93× |
| Bayern | 169,725 | 1.2× |
| Baden-Württemberg | 136,354 | 1.14× |
| Hessen | 115,893 | 1.73× |
| Berlin | 72,597 | 1.85× |
| Niedersachsen | 55,156 | 0.65× |
| Rheinland-Pfalz | 35,526 | 0.81× |
| Sachsen | 31,771 | 0.74× |
| Hamburg | 25,584 | 1.29× |
| Schleswig-Holstein | 24,511 | 0.78× |
| Brandenburg | 19,120 | 0.7× |
| Thüringen | 12,745 | 0.57× |
| Sachsen-Anhalt | 12,378 | 0.54× |
| Mecklenburg-Vorpommern | 10,886 | 0.65× |
| Saarland | 10,822 | 1× |
| Bremen | 10,620 | 1.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.99× | Music & Radio |
| Parma | 9.67× | Travel & Leisure |
| Pillow | 2.46× | Home & Garden |
| Cocktail | 1.88× | Food & Beverages |
| Business English | 4.09× | Business & Career |
| Litter box | 1.71× | Pets & Animals |
| Natural rubber | 2.77× | Cars & Mobility |
| Enzkreis | 10.97× | Travel & Leisure |
| Solo climbing | 4.45× | Sports |
| Urban Outfitters | 1.71× | Shopping |
| fatherson | 31.93× | Music & Radio |
| Collectable | 1.58× | Kids & Family |
| Este, Veneto | 2.39× | Travel & Leisure |
| Curcuma | 4.62× | Food & Beverages |
| VfL Wolfsburg | 1.5× | Sports |
| Geothermal heating | 4.15× | Home & Garden |
| FilGoal | 8.76× | Sports |
| Roaming | 3.03× | Technology & Electronics |
| Minestrone | 1.85× | Food & Beverages |
| Eco Friendly Living | 2.64× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.48 |
| Spirituality | BALANCE | 2.03 |
| Community Orientation | OPEN | 1.95 |
| Early Adopter Mentality | POWER | 1.9 |
| Career Orientation | POWER | 1.82 |
| Urban Lifestyle | OPEN | 1.81 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| India | 5.6% |
| Italy | 4.9% |
See Decision-making audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Decision-making have in Germany?
Decision-making has an estimated audience of 877,750 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Decision-making fans?
45.9% of Decision-making fans are female, 54.1% are male, with an average age of 43.9 years.
Which brands do Decision-making fans like most?
Decision-making fans show strongest brand affinity for Progressive rock (3.99×), Parma (9.67×), and Pillow (2.46×) over the country average.
Where do Decision-making fans live in Germany?
Decision-making fans in Germany are most concentrated in Nordrhein-Westfalen (reach 178,796), Bayern (reach 169,725), and Baden-Württemberg (reach 136,354). These three regions account for the largest share of the active audience.
What other brands do Decision-making fans also like?
Beyond Decision-making itself, the audience over-indexes on Parma (9.67×), Pillow (2.46×), Cocktail (1.88×), and Business English (4.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Decision-making. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.