Decision-making Audience in United States
Decision-making has an estimated audience of 7,542,275 people in United States. 54.9% are female, 45.1% are male, average age 43.6. Top brand affinities: Fox News Channel, Drudge Report, Sustainable energy, FC Bayern Munich, Dentistry.
Top brand affinities include Fox News Channel, Drudge Report, Sustainable energy, with strongest over-indexing on Fox News Channel (1.91× the country average). Demographically, the Decision-making audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Individualism.
Category: Politics & Society · Type: Topic
Demographics of Decision-making fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 43.6 |
| Estimated audience size | 7,542,275 |
Audience persona
The typical Decision-making fan in United States is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Fox News Channel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fox News Channel | 1.91× | Movies & TV |
| Drudge Report | 4.5× | Sports |
| Sustainable energy | 3.64× | Home & Garden |
| FC Bayern Munich | 3.57× | Sports |
| Dentistry | 2.67× | Business & Career |
| CNN | 1.63× | Movies & TV |
| Made in USA | 2.73× | Business & Career |
| Singer-songwriter | 1.85× | Music & Radio |
| Politico | 4.21× | Politics & Society |
| 1.66× | Internet & Social Media | |
| New York Post | 2.95× | News |
| Breaking news | 1.59× | Movies & TV |
| Renewable energy | 2.71× | Business & Career |
| American Airlines | 1.68× | Travel & Leisure |
| Genetics | 2.06× | Kids & Family |
| Real property | 2.14× | Home & Garden |
| Wells Fargo | 1.54× | Business & Career |
| Nonprofit organization | 1.58× | Politics & Society |
| Hormone | 3.14× | Health |
| Public administration | 4.04× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.25 |
| Individualism | JOY | 1.93 |
| Sustainability | BALANCE | 1.57 |
| Need for Security | CONSERVATISM | 1.57 |
| Career Orientation | POWER | 1.56 |
| Family Orientation | CONSERVATISM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| India | 5.6% |
| Italy | 4.9% |
See Decision-making audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Decision-making. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.