Rascasse Audience Intelligence

Decision-making Audience in United States

A data profile of the people who buy, follow and care about Decision-making in United States — modelled from more than twelve digital signal sources. Decision-making has an estimated audience of 7,542,275 people in United States.

#2864among Topic in United States#294in Politics & Society

The average Decision-making fan in United States is 43.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Drudge Report, Individualism, with strongest over-indexing on Sustainable energy (4.36× the country average).

Demographically, the Decision-making audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Decision-making fan in United States is balanced, around 43.6 years old, with strong Individualism tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Decision-making profile in United States.

Audience size
7.5M
in United States
Gender
54.9%♀
45.1% male
Age
43.6
average years
Country rank
#4701
Topic in United States
Fig. 01

Search interest · 12-month trend

+121%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Decision-making fans

54.9% are female, 45.1% are male, average age 43.6.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Decision-making audience in United States
MetricValue
Female54.9%
Male45.1%
Average age43.6
Estimated audience size7,542,275
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Decision-making audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3917%
40-4922%
50+33%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Decision-making audience comes from United States.

Worldwide audience distribution share by country for Decision-making
CountryShare
United States28.5%
India5.6%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Decision-making audience in United States is strongest.

Fig. 05

Top regions by affinity

Decision-making fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K1.59×
02Virginia~200K1.24×
03Maryland~200K1.23×
04North Carolina~300K1.18×
05Alabama~100K1.10×
06Arkansas~70K1.10×
07Indiana~200K1.09×
08Georgia~300K1.08×
09Mississippi~70K1.07×
10Kansas~60K1.07×
11Massachusetts~200K1.06×
12Connecticut~80K1.04×
13Utah~70K1.04×
14New Mexico~40K1.04×
15Hawaii~30K1.03×
16Michigan~200K1.02×
17Pennsylvania~300K1.01×
18South Carolina~100K1.01×
19Illinois~300K1.00×
20Colorado~100K1.00×
21Idaho~40K1.00×
22New Hampshire~30K1.00×
23Vermont~10K1.00×
24Texas~600K0.99×
25Alaska~20K0.99×
26Missouri~100K0.98×
27Wisconsin~100K0.98×
28Nebraska~40K0.98×
29South Dakota~20K0.98×
30North Dakota~20K0.98×
31Minnesota~100K0.97×
32Louisiana~90K0.97×
33Maine~30K0.97×
34Rhode Island~20K0.97×
35Montana~20K0.95×
36California~800K0.94×
37New York~400K0.94×
38Oregon~80K0.94×
39Iowa~60K0.94×
40Delaware~20K0.94×
41Ohio~200K0.93×
42New Jersey~200K0.93×
43Washington~100K0.93×
44Oklahoma~80K0.93×
45Arizona~100K0.92×
46Kentucky~90K0.92×
47Tennessee~100K0.87×
48West Virginia~30K0.87×
49Nevada~60K0.86×
50Florida~400K0.84×
Fig. 06

Affinity by region

Affinity by region — Decision-making, United States
0.84×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Decision-making audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Decision-making audience
#·InterestCategoryAffinity×
01Karl MarxLiterature7.34×
02IndividualismPolitics & Society6.60×
03Freedom of speechPolitics & Society5.70×
04PoliticoPolitics & Society4.95×
05Drudge ReportSports4.60×
06Sustainable energyHome & Garden4.36×
07New York PostNews3.47×
08Renewable energyBusiness & Career3.29×
09Web serverTechnology & Electronics3.21×
10MSNBCMovies & TV2.94×
11Emmy AwardMovies & TV2.70×
12Master of Business AdministrationBusiness & Career2.54×
13Online newspaperNews2.21×
14PhilanthropyArts & Culture2.14×
15GeneticsKids & Family2.12×
16InnovationBusiness & Career2.09×
17Charitable organizationPolitics & Society2.07×
18Nonprofit organizationPolitics & Society1.87×
19TraditionPolitics & Society1.84×
20CNNMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Decision-making audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Decision-making audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.98×
PatriotismCONSERVATISM2.59×
SustainabilityBALANCE1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Decision-making audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
Pet OwnershipJOY0.65×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Decision-making have in United States?

Decision-making has an estimated audience of 7,542,275 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Decision-making fans?

54.9% of Decision-making fans are female, 45.1% are male, with an average age of 43.6 years.

03

Which brands do Decision-making fans like most?

Decision-making fans show strongest brand affinity for Sustainable energy (4.36×), Drudge Report (4.6×), and Individualism (6.6×) over the country average.

04

Where do Decision-making fans live in United States?

Decision-making fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Decision-making fans also like?

Beyond Decision-making itself, the audience over-indexes on Drudge Report (4.6×), Individualism (6.6×), Renewable energy (3.29×), and Politico (4.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Decision-making audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Decision-making. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →