District heating Audience in Germany
District heating has an estimated audience of 386,991 people in Germany. 35.1% are female, 64.9% are male, average age 47.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: VfL Wolfsburg, Erasmus+, Progressive rock, St Matthew Passion, Kazuo Ishiguro.
The average District heating fan in Germany is 47.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include VfL Wolfsburg, Erasmus+, Progressive rock, with strongest over-indexing on VfL Wolfsburg (2.57× the country average). Demographically, the District heating audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of District heating fans
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 47.1 |
| Estimated audience size | 386,991 |
Audience persona
The typical District heating fan in Germany is more male, around 47.1 years old, with strong Need for Security tendencies and a notable affinity for VfL Wolfsburg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,490 | 1.19× |
| Bayern | 64,534 | 1.04× |
| Baden-Württemberg | 56,601 | 1.07× |
| Niedersachsen | 35,483 | 0.94× |
| Hessen | 29,344 | 1× |
| Sachsen | 19,106 | 1.01× |
| Berlin | 18,597 | 1.07× |
| Rheinland-Pfalz | 16,962 | 0.87× |
| Schleswig-Holstein | 16,307 | 1.17× |
| Hamburg | 10,927 | 1.25× |
| Brandenburg | 9,842 | 0.82× |
| Sachsen-Anhalt | 8,136 | 0.81× |
| Thüringen | 7,419 | 0.75× |
| Mecklenburg-Vorpommern | 6,479 | 0.88× |
| Saarland | 5,061 | 1.06× |
| Bremen | 3,508 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VfL Wolfsburg | 2.57× | Sports |
| Erasmus+ | 9.47× | Business & Career |
| Progressive rock | 2.08× | Music & Radio |
| St Matthew Passion | 17.3× | |
| Kazuo Ishiguro | 15.39× | Literature |
| Unique Gifts | 1.66× | Shopping |
| Pillow | 1.7× | Home & Garden |
| Christmas Gift | 1.79× | Kids & Family |
| Birthday Gifts | 1.6× | Kids & Family |
| Bulk Powders | 18.51× | Health |
| Corona (band) | 2.09× | Music & Radio |
| Ember.js | 20× | Technology & Electronics |
| Free University of Berlin | 2.43× | Business & Career |
| Stucco | 1.73× | Home & Garden |
| Icon (magazine) | 1.53× | Arts & Culture |
| Home Delivery | 1.65× | Food & Beverages |
| Janitor | 3.51× | Home & Garden |
| Corfu (regional unit) | 1.79× | Travel & Leisure |
| Video izle | 1.88× | |
| Information sensitivity | 2.91× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2 |
| Risk Appetite | THRILL | 1.44 |
| Tradition | CONSERVATISM | 1.44 |
| Pet Ownership | JOY | 1.34 |
| Indulgence | JOY | 1.28 |
| Patriotism | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.2% |
| Denmark | 8.2% |
| Turkey | 7.7% |
See District heating audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does District heating have in Germany?
District heating has an estimated audience of 386,991 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of District heating fans?
35.1% of District heating fans are female, 64.9% are male, with an average age of 47.1 years.
Which brands do District heating fans like most?
District heating fans show strongest brand affinity for VfL Wolfsburg (2.57×), Erasmus+ (9.47×), and Progressive rock (2.08×) over the country average.
Where do District heating fans live in Germany?
District heating fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,490), Bayern (reach 64,534), and Baden-Württemberg (reach 56,601). These three regions account for the largest share of the active audience.
What other brands do District heating fans also like?
Beyond District heating itself, the audience over-indexes on Erasmus+ (9.47×), Progressive rock (2.08×), St Matthew Passion (17.3×), and Kazuo Ishiguro (15.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for District heating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.