Rascasse Audience Intelligence

District heating Audience in Germany

A data profile of the people who buy, follow and care about District heating in Germany — modelled from more than twelve digital signal sources. District heating has an estimated audience of 386,991 people in Germany.

#5374among Topic in Germany#740in Home & Garden

The average District heating fan in Germany is 47.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Photovoltaic system, Granit Xhaka, Solar power, with strongest over-indexing on Photovoltaic system (10.08× the country average).

Demographically, the District heating audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical District heating fan in Germany is more male, around 47.1 years old, with strong Need for Security tendencies and a notable affinity for Photovoltaic system.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the District heating profile in Germany.

Audience size
387K
in Germany
Gender
35.1%♀
64.9% male
Age
47.1
average years
Country rank
#14403
Topic in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of District heating fans

35.1% are female, 64.9% are male, average age 47.1.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for District heating audience in Germany
MetricValue
Female35.1%
Male64.9%
Average age47.1
Estimated audience size386,991
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the District heating audience in Germany
Age bracketShare%
16-196%
20-2910%
30-3919%
40-4926%
50+38%
Fig. 04

Worldwide distribution

16.2%

of the worldwide District heating audience comes from Germany.

Worldwide audience distribution share by country for District heating
CountryShare
Germany16.2%
Denmark8.2%
Turkey7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the District heating audience in Germany is strongest.

Fig. 05

Top regions by affinity

District heating fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.22×
02Schleswig-Holstein~20K1.16×
03Nordrhein-Westfalen~100K1.15×
04Bremen~4K1.15×
05Saarland~5K1.12×
06Baden-Württemberg~60K1.05×
07Berlin~20K1.03×
08Bayern~60K1.00×
09Hessen~30K0.99×
10Sachsen~20K0.99×
11Niedersachsen~30K0.93×
12Mecklenburg-Vorpommern~7K0.93×
13Rheinland-Pfalz~20K0.88×
14Sachsen-Anhalt~9K0.86×
15Brandenburg~10K0.84×
16Thüringen~8K0.81×
Fig. 06

Affinity by region

Affinity by region — District heating, Germany
0.81×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the District heating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for District heating audience
#·InterestCategoryAffinity×
01Granit XhakaSports27.90×
02Anti-theft systemCars & Mobility25.55×
03Renée ZellwegerMovies & TV20.00×
04FC NantesSports20.00×
05Biodegradable wasteHome & Garden14.10×
06Central heatingHome & Garden11.53×
07Photovoltaic systemHome & Garden10.08×
08Window blindHome & Garden10.03×
09Solar cellHome & Garden7.40×
10Solar powerHome & Garden7.18×
11Natural gasCars & Mobility7.09×
12FertilizerHome & Garden6.32×
13HVACHome & Garden6.05×
14PostbankBusiness & Career3.08×
15TipicoGames3.06×
16Efficient energy useTechnology & Electronics3.04×
17Google MapsInternet & Social Media2.96×
18FRITZ!BoxTechnology & Electronics2.54×
19TransfermarktSports2.34×
20TagesschauMovies & TV2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the District heating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by District heating audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.13×
Risk AppetiteTHRILL1.75×
PatriotismCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by District heating audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
Sports ActivityPOWER0.75×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does District heating have in Germany?

District heating has an estimated audience of 386,991 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of District heating fans?

35.1% of District heating fans are female, 64.9% are male, with an average age of 47.1 years.

03

Which brands do District heating fans like most?

District heating fans show strongest brand affinity for Photovoltaic system (10.08×), Granit Xhaka (27.9×), and Solar power (7.18×) over the country average.

04

Where do District heating fans live in Germany?

District heating fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do District heating fans also like?

Beyond District heating itself, the audience over-indexes on Granit Xhaka (27.9×), Solar power (7.18×), Anti-theft system (25.55×), and Central heating (11.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See District heating audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for District heating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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