D.O.D Audience in Germany
D.O.D has an estimated audience of 229,622 people in Germany. 50.6% are female, 49.4% are male, average age 37.1. Top brand affinities: Gil Ofarim, KLIX (AM), Stradivarius, Israel, Handmade Gifts.
Top brand affinities include Gil Ofarim, KLIX (AM), Stradivarius, with strongest over-indexing on Gil Ofarim (1.82× the country average). Demographically, the D.O.D audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Tradition.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of D.O.D fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 37.1 |
| Estimated audience size | 229,622 |
Audience persona
The typical D.O.D fan in Germany is balanced, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.82× | Music & Radio |
| KLIX (AM) | 3.21× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.32× | Travel & Leisure |
| Handmade Gifts | 1.9× | Kids & Family |
| Home Delivery | 2.36× | Food & Beverages |
| Škoda Kodiaq | 1.71× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 3.64× | Music & Radio |
| Building insulation | 2.68× | Home & Garden |
| Volvo V60 | 2.76× | Cars & Mobility |
| Corfu (regional unit) | 1.85× | Travel & Leisure |
| Alaska | 1.93× | Travel & Leisure |
| myDealZ | 1.5× | Shopping |
| Liberace | 3.01× | Music & Radio |
| Picnic | 1.81× | Kids & Family |
| Theocracy | 4.89× | Music & Radio |
| San Gil | 1.96× | Travel & Leisure |
| Glashütte | 2.01× | Travel & Leisure |
| Zagreb | 1.76× | Travel & Leisure |
| Tuscany | 1.9× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Tradition | CONSERVATISM | 1.22 |
| Travelling | THRILL | 1.13 |
| Patriotism | CONSERVATISM | 1.09 |
| Luxury Orientation | PREMIUM | 1.07 |
| Sustainability | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 39.3% |
| United States | 18.4% |
| Germany | 4.7% |
See D.O.D audiences in other countries
More EDM audiences in Germany
- Cro (rapper) (2,607,438)
- Sharks (911,970)
- DJ BoBo (801,125)
- Avicii (700,593)
- David Guetta (697,767)
How to read this data
Audience size is the estimated number of people in Germany who actively search for D.O.D. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.