D.O.D Audience in Germany
D.O.D has an estimated audience of 229,622 people in Germany. 50.6% are female, 49.4% are male, average age 37.1. Top brand affinities: Vacations, Lieferando.de, Family, Self care, Stuttgart.
Top brand affinities include Vacations, Lieferando.de, Family, with strongest over-indexing on Vacations (2.53× the country average). Demographically, the D.O.D audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Tradition.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of D.O.D fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 37.1 |
| Estimated audience size | 229,622 |
Audience persona
The typical D.O.D fan in Germany is balanced, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Vacations.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacations | 2.53× | Travel & Leisure |
| Lieferando.de | 1.99× | Food & Beverages |
| Family | 1.64× | Kids & Family |
| Self care | 2.71× | Health |
| Stuttgart | 2.51× | Travel & Leisure |
| Concerts | 2.11× | Music & Radio |
| Hairstyle | 2.29× | Beauty & Wellness |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Spiegel Online | 1.52× | News |
| German language | 1.97× | Politics & Society |
| Hygiene | 2.25× | Beauty & Wellness |
| Walking | 3.04× | Sports |
| Radio broadcasting | 2.57× | Music & Radio |
| Vanessa Mai | 3.38× | Music & Radio |
| Storm of Love | 2.37× | Movies & TV |
| Vacation rental | 2.55× | Travel & Leisure |
| IHF World Men's Handball Championship | 2.09× | Sports |
| Self-confidence | 2.76× | Health |
| Musical instrument | 1.88× | Music & Radio |
| Logistics | 2.17× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Tradition | CONSERVATISM | 1.22 |
| Travelling | THRILL | 1.13 |
| Patriotism | CONSERVATISM | 1.09 |
| Luxury Orientation | PREMIUM | 1.07 |
| Sustainability | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 39.3% |
| United States | 18.4% |
| Germany | 4.7% |
See D.O.D audiences in other countries
More EDM audiences in Germany
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- DJ BoBo (801,125)
- Avicii (700,593)
- David Guetta (697,767)
How to read this data
Audience size is the estimated number of people in Germany who actively search for D.O.D. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.