D.O.D Audience in United States
D.O.D has an estimated audience of 899,061 people in United States. 53.7% are female, 46.3% are male, average age 40.3. Top brand affinities: Elsword, Israel, Home construction, Japanese domestic market, Kendra Scott.
Top brand affinities include Elsword, Israel, Home construction, with strongest over-indexing on Elsword (26.05× the country average). Demographically, the D.O.D audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of D.O.D fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 40.3 |
| Estimated audience size | 899,061 |
Audience persona
The typical D.O.D fan in United States is balanced, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 26.05× | Games |
| Israel | 2.92× | Travel & Leisure |
| Home construction | 1.53× | Home & Garden |
| Japanese domestic market | 2.47× | Politics & Society |
| Kendra Scott | 1.52× | Fashion & Accessoires |
| Jeep Wagoneer | 2.31× | Cars & Mobility |
| Stamp collecting | 1.81× | Home & Garden |
| Hocus Pocus | 1.69× | Movies & TV |
| Home staging | 1.84× | Home & Garden |
| UK garage | 1.91× | Music & Radio |
| Jeep Grand Cherokee (WJ) | 2.04× | Cars & Mobility |
| Kento Yamazaki | 3.15× | Movies & TV |
| Corona (band) | 1.58× | Music & Radio |
| Primos Hunting | 5.42× | Sports |
| Keeper (password manager) | 1.61× | Technology & Electronics |
| Hayward, California | 2.69× | Travel & Leisure |
| Consequence (rapper) | 1.56× | Music & Radio |
| Inland Empire (film) | 2.27× | Movies & TV |
| Isometric exercise | 1.91× | Sports |
| jordy nelson | 3.5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.26 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Social Media Usage | JOY | 1.15 |
| Family Orientation | CONSERVATISM | 1.02 |
| Indulgence | JOY | 1.01 |
| Luxury Orientation | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 39.3% |
| United States | 18.4% |
| Germany | 4.7% |
See D.O.D audiences in other countries
More EDM audiences in United States
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- Major League (2,184,390)
- DJ Khaled (2,148,169)
How to read this data
Audience size is the estimated number of people in United States who actively search for D.O.D. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.