Drifting (motorsport) Audience in Germany
Drifting (motorsport) has an estimated audience of 1,341,136 people in Germany. 20.7% are female, 79.3% are male, average age 32.7. Top brand affinities: Home construction, Gil Ofarim, Progressive rock, Handmade Gifts, Building insulation.
Top brand affinities include Home construction, Gil Ofarim, Progressive rock, with strongest over-indexing on Home construction (1.83× the country average). Demographically, the Drifting (motorsport) audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.
Category: Cars & Mobility · Type: Topic
Demographics of Drifting (motorsport) fans
| Metric | Value |
|---|---|
| Female | 20.7% |
| Male | 79.3% |
| Average age | 32.7 |
| Estimated audience size | 1,341,136 |
Audience persona
The typical Drifting (motorsport) fan in Germany is more male, around 32.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Home construction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.83× | Home & Garden |
| Gil Ofarim | 2.26× | Music & Radio |
| Progressive rock | 2.58× | Music & Radio |
| Handmade Gifts | 2.22× | Kids & Family |
| Building insulation | 4.36× | Home & Garden |
| Hammock camping | 6.68× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 4.36× | Music & Radio |
| Rhodiola | 8.29× | Health |
| Icon (magazine) | 2.07× | Arts & Culture |
| Hog Hunting | 3.88× | Sports |
| Goose (band) | 6.77× | Pets & Animals |
| Staycation | 2.89× | Home & Garden |
| Natural rubber | 1.72× | Cars & Mobility |
| Acoustic music | 2.97× | Music & Radio |
| Alaska | 2.4× | Travel & Leisure |
| Golem | 2.13× | Technology & Electronics |
| Tuscany | 3.04× | Travel & Leisure |
| Cuba Gooding Jr. | 3.86× | Movies & TV |
| Academy Award for Best Original Score | 5.83× | Movies & TV |
| Caprivi Strip | 5.9× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.28 |
| Urban Lifestyle | OPEN | 1.18 |
| Risk Appetite | THRILL | 1.18 |
| Sustainability | BALANCE | 1.14 |
| DIY Mentality | THRILL | 1.1 |
| Sports Activity | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 6.2% |
| Germany | 5.2% |
See Drifting (motorsport) audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drifting (motorsport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.