Drifting (motorsport) Audience in Germany
Drifting (motorsport) has an estimated audience of 1,341,136 people in Germany. 20.7% are female, 79.3% are male, average age 32.7. Top brand affinities: Marc Márquez, Hatchback, Vintage car, Car wash, Compact car.
Top brand affinities include Marc Márquez, Hatchback, Vintage car, with strongest over-indexing on Marc Márquez (14.85× the country average). Demographically, the Drifting (motorsport) audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.
Category: Cars & Mobility · Type: Topic
Demographics of Drifting (motorsport) fans
| Metric | Value |
|---|---|
| Female | 20.7% |
| Male | 79.3% |
| Average age | 32.7 |
| Estimated audience size | 1,341,136 |
Audience persona
The typical Drifting (motorsport) fan in Germany is more male, around 32.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Marc Márquez.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marc Márquez | 14.85× | Sports |
| Hatchback | 3.83× | Cars & Mobility |
| Vintage car | 4.99× | Cars & Mobility |
| Car wash | 4.83× | Cars & Mobility |
| Compact car | 4.09× | Cars & Mobility |
| Porsche | 2.97× | Cars & Mobility |
| Michael Schumacher | 3.27× | Sports |
| Forrest Gump | 8.47× | Movies & TV |
| Motorcycle helmet | 3.93× | Cars & Mobility |
| FIS Alpine Ski World Cup | 5.9× | Sports |
| Street photography | 3.08× | Technology & Electronics |
| Formula One | 2.6× | Sports |
| Lamborghini | 3.37× | Cars & Mobility |
| Electric guitar | 3.29× | Music & Radio |
| SUVs | 2.12× | Cars & Mobility |
| Automobile repair shop | 3.29× | Cars & Mobility |
| Alpine skiing | 2.44× | Sports |
| Ferrari | 3.3× | Cars & Mobility |
| Lewis Hamilton | 4.61× | Sports |
| Carlos Sainz | 12.29× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.28 |
| Urban Lifestyle | OPEN | 1.18 |
| Risk Appetite | THRILL | 1.18 |
| Sustainability | BALANCE | 1.14 |
| DIY Mentality | THRILL | 1.1 |
| Sports Activity | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 6.2% |
| Germany | 5.2% |
See Drifting (motorsport) audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drifting (motorsport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.