Drifting (motorsport) Audience in United States

Drifting (motorsport) logo

Drifting (motorsport) has an estimated audience of 4,716,998 people in United States. 22.8% are female, 77.2% are male, average age 31.3. Top regions: California, Florida, Texas. Top brand affinities: Toyota Supra, Indianapolis Motor Speedway, Planet Fitness, Mazda MX-5, Honda Civic.

The average Drifting (motorsport) fan in United States is 31.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Toyota Supra, Indianapolis Motor Speedway, Planet Fitness, with strongest over-indexing on Toyota Supra (14.13× the country average). Demographically, the Drifting (motorsport) audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Drifting (motorsport) fans

Demographic split for Drifting (motorsport) audience in United States
MetricValue
Female22.8%
Male77.2%
Average age31.3
Estimated audience size4,716,998

Audience persona

The typical Drifting (motorsport) fan in United States is more male, around 31.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Toyota Supra.

Top regions in United States

Top regions ranked by reach for Drifting (motorsport) in United States
RegionReachAffinity
California494,4380.95×
Florida442,6531.39×
Texas438,3111.08×
North Carolina362,9722.56×
New York238,1060.9×
South Carolina220,1593.1×
Pennsylvania133,8840.84×
Georgia128,2710.88×
Illinois118,5770.75×
Massachusetts114,6871.23×
Virginia114,2330.99×
New Jersey113,3850.95×
Ohio112,6410.78×
Michigan100,3980.81×
Washington96,6531.02×
Indiana88,6321.03×
Tennessee83,3380.88×
Arizona71,1920.74×
Colorado64,7520.87×
Maryland60,5920.75×
Connecticut59,6481.26×
Missouri58,0770.76×
Minnesota55,8520.83×
Utah53,3621.26×
Wisconsin53,1740.75×
Louisiana48,9120.8×
Kentucky47,9350.81×
Alabama46,6550.71×
Oregon44,2520.82×
Oklahoma42,5850.81×
Nevada39,1490.86×
Iowa32,8870.85×
Arkansas31,7940.82×
Kansas30,5410.82×
Mississippi28,4950.73×
Idaho23,2780.98×
New Hampshire21,1481.14×
Delaware20,9421.61×
Nebraska19,8850.84×
Rhode Island19,6901.31×
North Dakota17,8321.84×
New Mexico17,3240.73×
West Virginia17,2470.79×
Hawaii17,2400.85×
Maine16,3920.97×
Montana10,4320.8×
Washington, District of Columbia9,4770.67×
South Dakota8,8940.82×
Alaska6,9760.69×
Vermont6,5890.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drifting (motorsport) audience
BrandAffinityCategory
Toyota Supra14.13×Cars & Mobility
Indianapolis Motor Speedway13.22×Sports
Planet Fitness3.36×Sports
Mazda MX-520.75×Cars & Mobility
Honda Civic8.62×Cars & Mobility
Subaru Impreza14.29×Cars & Mobility
BMW M313.13×Cars & Mobility
Carcare6.92×Cars & Mobility
JBL10.6×Technology & Electronics
BMW M414.91×Cars & Mobility
Auto show6.47×Cars & Mobility
Golf Channel3.81×Sports
Drag racing4.63×Cars & Mobility
Porsche 9119.52×Cars & Mobility
New York Knicks4.85×Sports
Antique car5.83×Cars & Mobility
Cross-country skiing9.24×Sports
Need for Speed12.02×Games
SUVs2.27×Cars & Mobility
Blended whiskey7.14×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drifting (motorsport) audience
TraitClusterScore
Luxury OrientationPREMIUM2.22
Risk AppetiteTHRILL1.87
Early Adopter MentalityPOWER1.64
LGBTQ+ IdentityOPEN1.55
Family OrientationCONSERVATISM1.53
Sports ActivityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Drifting (motorsport)
CountryShare
United States18.2%
Japan6.2%
Germany5.2%

See Drifting (motorsport) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Drifting (motorsport) have in United States?

Drifting (motorsport) has an estimated audience of 4,716,998 people in United States, concentrated in California and Florida.

What is the gender split and age of Drifting (motorsport) fans?

22.8% of Drifting (motorsport) fans are female, 77.2% are male, with an average age of 31.3 years.

Which brands do Drifting (motorsport) fans like most?

Drifting (motorsport) fans show strongest brand affinity for Toyota Supra (14.13×), Indianapolis Motor Speedway (13.22×), and Planet Fitness (3.36×) over the country average.

Where do Drifting (motorsport) fans live in United States?

Drifting (motorsport) fans in United States are most concentrated in California (reach 494,438), Florida (reach 442,653), and Texas (reach 438,311). These three regions account for the largest share of the active audience.

What other brands do Drifting (motorsport) fans also like?

Beyond Drifting (motorsport) itself, the audience over-indexes on Indianapolis Motor Speedway (13.22×), Planet Fitness (3.36×), Mazda MX-5 (20.75×), and Honda Civic (8.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drifting (motorsport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.