Düsseldorf Arcaden Audience in Germany
Düsseldorf Arcaden has an estimated audience of 993,231 people in Germany. 67.1% are female, 32.9% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: C&A, Deichmann, Ariana Grande, Family, H&M.
The average Düsseldorf Arcaden fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include C&A, Deichmann, Ariana Grande, with strongest over-indexing on C&A (4.49× the country average). Demographically, the Düsseldorf Arcaden audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Düsseldorf Arcaden fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 39.3 |
| Estimated audience size | 993,231 |
Audience persona
The typical Düsseldorf Arcaden fan in Germany is more female, around 39.3 years old, with strong Design Affinity tendencies and a notable affinity for C&A.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 737,079 | 12.87× |
| Hessen | 36,831 | 0.49× |
| Bayern | 31,305 | 0.2× |
| Niedersachsen | 26,237 | 0.27× |
| Baden-Württemberg | 24,202 | 0.18× |
| Rheinland-Pfalz | 17,122 | 0.35× |
| Berlin | 11,522 | 0.26× |
| Sachsen | 6,936 | 0.14× |
| Hamburg | 6,766 | 0.3× |
| Schleswig-Holstein | 4,130 | 0.12× |
| Thüringen | 3,283 | 0.13× |
| Brandenburg | 2,669 | 0.09× |
| Sachsen-Anhalt | 2,160 | 0.08× |
| Mecklenburg-Vorpommern | 2,081 | 0.11× |
| Saarland | 2,068 | 0.17× |
| Bremen | 1,853 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| C&A | 4.49× | Shopping |
| Deichmann | 3.67× | Shopping |
| Ariana Grande | 5.25× | Music & Radio |
| Family | 1.75× | Kids & Family |
| H&M | 1.91× | Shopping |
| IKEA | 1.8× | Home & Garden |
| TK Maxx | 2.17× | Shopping |
| Rossmann | 2.09× | Shopping |
| RTL Television | 2.69× | Movies & TV |
| Ernsting's family | 2.96× | Shopping |
| Bedroom furniture | 3.67× | Home & Garden |
| Tagesschau | 1.51× | Movies & TV |
| Hairstyle | 2.4× | Beauty & Wellness |
| Vacations | 2.12× | Travel & Leisure |
| Primark | 2.21× | Shopping |
| Spiegel Online | 1.6× | News |
| Self care | 2.56× | Health |
| Airbnb | 1.69× | Travel & Leisure |
| REWE | 1.51× | Shopping |
| Do it yourself (DIY) | 1.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.33 |
| Indulgence | JOY | 1.32 |
| Creativity | OPEN | 1.31 |
| DIY Mentality | THRILL | 1.31 |
| Family Orientation | CONSERVATISM | 1.23 |
| Sustainability | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.6% |
| Netherlands | 0.6% |
| China | 0.4% |
See Düsseldorf Arcaden audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Düsseldorf Arcaden have in Germany?
Düsseldorf Arcaden has an estimated audience of 993,231 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Düsseldorf Arcaden fans?
67.1% of Düsseldorf Arcaden fans are female, 32.9% are male, with an average age of 39.3 years.
Which brands do Düsseldorf Arcaden fans like most?
Düsseldorf Arcaden fans show strongest brand affinity for C&A (4.49×), Deichmann (3.67×), and Ariana Grande (5.25×) over the country average.
Where do Düsseldorf Arcaden fans live in Germany?
Düsseldorf Arcaden fans in Germany are most concentrated in Nordrhein-Westfalen (reach 737,079), Hessen (reach 36,831), and Bayern (reach 31,305). These three regions account for the largest share of the active audience.
What other brands do Düsseldorf Arcaden fans also like?
Beyond Düsseldorf Arcaden itself, the audience over-indexes on Deichmann (3.67×), Ariana Grande (5.25×), Family (1.75×), and H&M (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Düsseldorf Arcaden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.