Earpods Audience in Germany
Earpods has an estimated audience of 313,283 people in Germany. 31.8% are female, 68.2% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Maps, Google Drive, Office 365, Headphones, Tagesschau.
The average Earpods fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Maps, Google Drive, Office 365, with strongest over-indexing on Google Maps (7.2× the country average). Demographically, the Earpods audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Tech trend
Demographics of Earpods fans
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 39.5 |
| Estimated audience size | 313,283 |
Audience persona
The typical Earpods fan in Germany is more male, around 39.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Maps.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,936 | 1.11× |
| Bayern | 73,483 | 1.46× |
| Baden-Württemberg | 52,981 | 1.24× |
| Niedersachsen | 31,136 | 1.02× |
| Hessen | 30,835 | 1.29× |
| Berlin | 17,126 | 1.22× |
| Rheinland-Pfalz | 16,067 | 1.02× |
| Sachsen | 12,742 | 0.83× |
| Schleswig-Holstein | 11,473 | 1.02× |
| Hamburg | 10,055 | 1.42× |
| Brandenburg | 7,406 | 0.76× |
| Thüringen | 5,701 | 0.71× |
| Sachsen-Anhalt | 5,076 | 0.63× |
| Mecklenburg-Vorpommern | 3,682 | 0.62× |
| Saarland | 2,722 | 0.71× |
| Bremen | 2,513 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 7.2× | Internet & Social Media |
| Google Drive | 7.79× | Technology & Electronics |
| Office 365 | 6.96× | Technology & Electronics |
| Headphones | 7.56× | Technology & Electronics |
| Tagesschau | 1.68× | Movies & TV |
| Desktop computers | 4.06× | Technology & Electronics |
| Transfermarkt | 2.24× | Sports |
| Vacations | 2.02× | Travel & Leisure |
| Freeware | 1.91× | Technology & Electronics |
| German language | 1.97× | Politics & Society |
| FRITZ!Box | 2.09× | Technology & Electronics |
| Bluetooth | 3.47× | Technology & Electronics |
| Photocopier | 8.28× | Business & Career |
| Apple | 1.57× | Technology & Electronics |
| Electric guitar | 2.81× | Music & Radio |
| Western Union | 2.49× | Business & Career |
| Black Friday (shopping) | 1.81× | Shopping |
| Musical instrument | 1.97× | Music & Radio |
| Google Chrome | 4.03× | Internet & Social Media |
| WebEx | 7.53× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.37 |
| Luxury Orientation | PREMIUM | 1.22 |
| Indulgence | JOY | 1.2 |
| Price Sensitivity | PREMIUM | 1.19 |
| Need for Security | CONSERVATISM | 1.16 |
| Career Orientation | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Germany | 9.3% |
| United Kingdom | 8.4% |
See Earpods audiences in other countries
More Tech trend audiences in Germany
- Efficient energy use (7,855,231)
- Cloud computing (6,762,657)
- Artificial intelligence (6,021,041)
- Creative Commons (3,925,272)
- Home automation (3,907,529)
Frequently asked questions
How many fans does Earpods have in Germany?
Earpods has an estimated audience of 313,283 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Earpods fans?
31.8% of Earpods fans are female, 68.2% are male, with an average age of 39.5 years.
Which brands do Earpods fans like most?
Earpods fans show strongest brand affinity for Google Maps (7.2×), Google Drive (7.79×), and Office 365 (6.96×) over the country average.
Where do Earpods fans live in Germany?
Earpods fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,936), Bayern (reach 73,483), and Baden-Württemberg (reach 52,981). These three regions account for the largest share of the active audience.
What other brands do Earpods fans also like?
Beyond Earpods itself, the audience over-indexes on Google Drive (7.79×), Office 365 (6.96×), Headphones (7.56×), and Tagesschau (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Earpods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.