Rascasse Audience Intelligence

Earpods Audience in Germany

A data profile of the people who buy, follow and care about Earpods in Germany — modelled from more than twelve digital signal sources. Earpods has an estimated audience of 312,926 people in Germany.

#31among Tech trend in Germany#6022among Topic in Germany#660in Technology & Electronics

The average Earpods fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Maps, Headphones, Google Drive, with strongest over-indexing on Google Maps (6.67× the country average).

Demographically, the Earpods audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Earpods fan in Germany is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Earpods profile in Germany.

Audience size
313K
in Germany
Gender
31.7%♀
68.3% male
Age
39.4
average years
Country rank
#16793
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Earpods fans

31.7% are female, 68.3% are male, average age 39.4.

Fig. 02

Gender split

31.7%
Female
68.3%
Male
Demographic split for Earpods audience in Germany
MetricValue
Female31.7%
Male68.3%
Average age39.4
Estimated audience size312,926
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Earpods audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3921%
40-4924%
50+18%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Earpods audience comes from Germany.

Worldwide audience distribution share by country for Earpods
CountryShare
United States14.2%
Germany9.2%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Earpods audience in Germany is strongest.

Fig. 05

Top regions by affinity

Earpods fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~70K1.40×
02Hamburg~10K1.38×
03Hessen~30K1.24×
04Baden-Württemberg~50K1.21×
05Berlin~20K1.18×
06Nordrhein-Westfalen~70K1.07×
07Schleswig-Holstein~10K1.04×
08Niedersachsen~30K1.01×
09Rheinland-Pfalz~20K1.01×
10Bremen~3K1.00×
11Sachsen~10K0.85×
12Brandenburg~8K0.81×
13Saarland~3K0.81×
14Thüringen~6K0.78×
15Mecklenburg-Vorpommern~4K0.73×
16Sachsen-Anhalt~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Earpods, Germany
0.71×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Earpods audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Earpods audience
#·InterestCategoryAffinity×
01HeadphonesTechnology & Electronics10.52×
02PhotocopierBusiness & Career7.33×
03Google DriveTechnology & Electronics7.32×
04BluetoothTechnology & Electronics7.24×
05WebExTechnology & Electronics7.18×
06Google MapsInternet & Social Media6.67×
07Office 365Technology & Electronics6.62×
08Advanced Micro DevicesTechnology & Electronics4.98×
09Google PlayTechnology & Electronics4.58×
10Google ChromeInternet & Social Media4.44×
11Instant GamingGames4.06×
12Desktop computersTechnology & Electronics4.05×
13SixtCars & Mobility3.03×
14RefrigeratorHome & Garden3.02×
15Cloud computingTechnology & Electronics2.56×
16EssoCars & Mobility2.41×
17FRITZ!BoxTechnology & Electronics2.05×
18Instant messagingInternet & Social Media1.69×
19NatureHome & Garden1.60×
20CHECK24Business & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Earpods audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Earpods audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.44×
Early Adopter MentalityPOWER1.40×
PatriotismCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Earpods audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Pet OwnershipJOY0.76×
Sports ActivityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Earpods have in Germany?

Earpods has an estimated audience of 312,926 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Earpods fans?

31.7% of Earpods fans are female, 68.3% are male, with an average age of 39.4 years.

03

Which brands do Earpods fans like most?

Earpods fans show strongest brand affinity for Google Maps (6.67×), Headphones (10.52×), and Google Drive (7.32×) over the country average.

04

Where do Earpods fans live in Germany?

Earpods fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Earpods fans also like?

Beyond Earpods itself, the audience over-indexes on Headphones (10.52×), Google Drive (7.32×), Bluetooth (7.24×), and Office 365 (6.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in Germany

See Earpods audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Earpods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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