Earpods Audience in United States
Earpods has an estimated audience of 481,569 people in United States. 41.8% are female, 58.2% are male, average age 40.1. Top brand affinities: Capital One, Google Maps, Kia Sportage, Indeed.com, CarGurus.
Top brand affinities include Capital One, Google Maps, Kia Sportage, with strongest over-indexing on Capital One (7.28× the country average). Demographically, the Earpods audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Technology & Electronics · Type: Topic · Subtype: Tech trend
Demographics of Earpods fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 40.1 |
| Estimated audience size | 481,569 |
Audience persona
The typical Earpods fan in United States is more male, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 7.28× | Business & Career |
| Google Maps | 6.9× | Internet & Social Media |
| Kia Sportage | 36.67× | Cars & Mobility |
| Indeed.com | 6.3× | Business & Career |
| CarGurus | 8.07× | Cars & Mobility |
| Headphones | 7.58× | Technology & Electronics |
| DeviantArt | 7.53× | Internet & Social Media |
| Diane Keaton | 6.19× | Movies & TV |
| Beetlejuice | 4.79× | Movies & TV |
| Circle K | 6.83× | Shopping |
| Honda HR-V | 24.44× | Cars & Mobility |
| Bruce Willis | 6.83× | Movies & TV |
| AccuWeather | 5.92× | Home & Garden |
| Enterprise Rent-A-Car | 5.53× | Cars & Mobility |
| Google News | 5.12× | News |
| Apple Store | 6.8× | Shopping |
| Aaron Rodgers | 5.2× | Sports |
| Khan Academy | 6.68× | Business & Career |
| Billy Bob Thornton | 6.97× | Movies & TV |
| Pre-school playgroup | 26.08× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.21 |
| Early Adopter Mentality | POWER | 1.21 |
| Need for Security | CONSERVATISM | 1.21 |
| Price Sensitivity | PREMIUM | 1.14 |
| Indulgence | JOY | 1.11 |
| Convenience Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Germany | 9.3% |
| United Kingdom | 8.4% |
See Earpods audiences in other countries
More Tech trend audiences in United States
- Cloud computing (36,957,809)
- Artificial intelligence (33,234,370)
- Creative Commons (29,190,385)
- Home automation (15,917,688)
- Efficient energy use (14,024,853)
How to read this data
Audience size is the estimated number of people in United States who actively search for Earpods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.