Earpods Audience in United States
Earpods has an estimated audience of 481,569 people in United States. 41.8% are female, 58.2% are male, average age 40.1. Top brand affinities: Israel, Elsword, Vocal harmony, Goop, Grinch.
Top brand affinities include Israel, Elsword, Vocal harmony, with strongest over-indexing on Israel (5.25× the country average). Demographically, the Earpods audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Technology & Electronics · Type: Topic · Subtype: Tech trend
Demographics of Earpods fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 40.1 |
| Estimated audience size | 481,569 |
Audience persona
The typical Earpods fan in United States is more male, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 5.25× | Travel & Leisure |
| Elsword | 36.67× | Games |
| Vocal harmony | 5.38× | Music & Radio |
| Goop | 5.79× | Internet & Social Media |
| Grinch | 4.21× | Movies & TV |
| Grace Slick | 8.37× | Music & Radio |
| Governor of Michigan | 7.06× | Politics & Society |
| Wok | 6.1× | Food & Beverages |
| Wikia | 3.03× | Internet & Social Media |
| Home staging | 3.66× | Home & Garden |
| Google Home | 4.5× | Technology & Electronics |
| Hibachi | 5.34× | Food & Beverages |
| Hipster | 6.29× | Politics & Society |
| El Paso County, Colorado | 8.24× | Travel & Leisure |
| headspace | 5.97× | Health |
| Cherish (group) | 6.68× | Music & Radio |
| Springfield, Illinois | 6.51× | Travel & Leisure |
| Jeep Grand Cherokee (WJ) | 3.26× | Cars & Mobility |
| Stamp collecting | 2.41× | Home & Garden |
| Fairy godmother | 3.76× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.21 |
| Early Adopter Mentality | POWER | 1.21 |
| Need for Security | CONSERVATISM | 1.21 |
| Price Sensitivity | PREMIUM | 1.14 |
| Indulgence | JOY | 1.11 |
| Convenience Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Germany | 9.3% |
| United Kingdom | 8.4% |
See Earpods audiences in other countries
More Tech trend audiences in United States
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- Creative Commons (29,190,385)
- Home automation (15,917,688)
- Efficient energy use (14,024,853)
How to read this data
Audience size is the estimated number of people in United States who actively search for Earpods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.