Rascasse Audience Intelligence

Earpods Audience in United States

A data profile of the people who buy, follow and care about Earpods in United States — modelled from more than twelve digital signal sources. Earpods has an estimated audience of 481,424 people in United States.

#46among Tech trend in United States#11558among Topic in United States#1034in Technology & Electronics

The average Earpods fan in United States is 40.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Headphones, Bluetooth, Wireless speakers, with strongest over-indexing on Headphones (7.43× the country average).

Demographically, the Earpods audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Earpods fan in United States is more male, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for Headphones.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Earpods profile in United States.

Audience size
481K
in United States
Gender
41.7%♀
58.3% male
Age
40.1
average years
Country rank
#37495
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Earpods fans

41.7% are female, 58.3% are male, average age 40.1.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Earpods audience in United States
MetricValue
Female41.7%
Male58.3%
Average age40.1
Estimated audience size481,424
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Earpods audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Earpods audience comes from United States.

Worldwide audience distribution share by country for Earpods
CountryShare
United States14.2%
Germany9.2%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Earpods audience in United States is strongest.

Fig. 05

Top regions by affinity

Earpods fans by region: top regions in United States
#RegionReachAffinity×
01New York~40K1.47×
02California~80K1.46×
03Maryland~10K1.34×
04Texas~60K1.33×
05New Jersey~20K1.32×
06Massachusetts~10K1.29×
07Connecticut~6K1.29×
08Georgia~20K1.25×
09Hawaii~3K1.25×
10Washington, District of Columbia~2K1.21×
11Florida~40K1.20×
12Illinois~20K1.14×
13Pennsylvania~20K1.10×
14Louisiana~7K1.08×
15Virginia~10K1.07×
16Nevada~5K1.07×
17North Carolina~20K1.05×
18Arizona~10K1.03×
19Utah~4K1.03×
20Delaware~1K1.03×
21Washington~10K1.02×
22South Carolina~7K1.02×
23Rhode Island~2K1.02×
24Oklahoma~5K0.99×
25Mississippi~4K0.99×
26Alaska~1K0.98×
27Alabama~7K0.97×
28Arkansas~4K0.96×
29New Mexico~2K0.96×
30Kansas~4K0.94×
31Indiana~8K0.93×
32Kentucky~6K0.93×
33Oregon~5K0.93×
34New Hampshire~2K0.93×
35Nebraska~2K0.92×
36Vermont<1K0.91×
37Ohio~10K0.90×
38Michigan~10K0.90×
39Tennessee~9K0.90×
40Minnesota~6K0.90×
41Maine~2K0.90×
42North Dakota<1K0.90×
43West Virginia~2K0.89×
44South Dakota<1K0.88×
45Missouri~7K0.87×
46Montana~1K0.85×
47Iowa~3K0.84×
48Idaho~2K0.84×
49Colorado~6K0.83×
50Wisconsin~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Earpods, United States
0.75×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Earpods audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Earpods audience
#·InterestCategoryAffinity×
01Jabra (headset)Technology & Electronics11.48×
02Wireless speakersTechnology & Electronics8.45×
03HeadphonesTechnology & Electronics7.43×
04CD playerTechnology & Electronics6.39×
05SkullcandyTechnology & Electronics6.12×
06BluetoothTechnology & Electronics5.08×
07Mobile phone accessoriesTechnology & Electronics3.85×
08JBLTechnology & Electronics3.80×
09Cloud computingTechnology & Electronics2.15×
10LinuxTechnology & Electronics1.79×
11Made in USABusiness & Career1.69×
12Desktop computersTechnology & Electronics1.64×
13TelecommunicationTechnology & Electronics1.63×
14AppleTechnology & Electronics1.58×
15Real propertyHome & Garden1.58×
16Tablet computersTechnology & Electronics1.58×
17LivemusicMusic & Radio1.57×
18Chuck NorrisMovies & TV1.55×
19FandomLiterature1.53×
20Property finderHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Earpods audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Earpods audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.48×
IndulgenceJOY1.33×
Early Adopter MentalityPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Earpods audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
SpiritualityBALANCE0.86×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Earpods have in United States?

Earpods has an estimated audience of 481,424 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Earpods fans?

41.7% of Earpods fans are female, 58.3% are male, with an average age of 40.1 years.

03

Which brands do Earpods fans like most?

Earpods fans show strongest brand affinity for Headphones (7.43×), Bluetooth (5.08×), and Wireless speakers (8.45×) over the country average.

04

Where do Earpods fans live in United States?

Earpods fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Earpods fans also like?

Beyond Earpods itself, the audience over-indexes on Bluetooth (5.08×), Wireless speakers (8.45×), Cloud computing (2.15×), and Telecommunication (1.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Earpods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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