Feierwerk Audience in Germany
Feierwerk has an estimated audience of 1,207,184 people in Germany. 51.0% are female, 49.0% are male, average age 39.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Stradivarius, Progressive rock, Israel, KLIX (AM), Škoda Kodiaq.
The average Feierwerk fan in Germany is 39.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Stradivarius, Progressive rock, Israel, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Feierwerk audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Feierwerk fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 39.1 |
| Estimated audience size | 1,207,184 |
Audience persona
The typical Feierwerk fan in Germany is balanced, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 343,593 | 1.77× |
| Nordrhein-Westfalen | 224,517 | 0.85× |
| Baden-Württemberg | 157,393 | 0.96× |
| Niedersachsen | 110,082 | 0.94× |
| Sachsen | 67,959 | 1.15× |
| Hessen | 61,550 | 0.67× |
| Rheinland-Pfalz | 48,297 | 0.8× |
| Brandenburg | 47,717 | 1.27× |
| Berlin | 44,303 | 0.82× |
| Schleswig-Holstein | 43,979 | 1.01× |
| Thüringen | 33,365 | 1.08× |
| Sachsen-Anhalt | 32,904 | 1.05× |
| Mecklenburg-Vorpommern | 31,305 | 1.36× |
| Hamburg | 24,091 | 0.88× |
| Saarland | 10,638 | 0.72× |
| Bremen | 6,857 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.69× | Music & Radio |
| Israel | 1.93× | Travel & Leisure |
| KLIX (AM) | 2.12× | Music & Radio |
| Škoda Kodiaq | 1.61× | Cars & Mobility |
| Home Delivery | 1.98× | Food & Beverages |
| Preacher (comics) | 3.98× | Literature |
| Volvo V60 | 2.6× | Cars & Mobility |
| Corfu (regional unit) | 1.72× | Travel & Leisure |
| Theocracy | 5.22× | Music & Radio |
| Glashütte | 1.88× | Travel & Leisure |
| Esra Erol | 2.37× | Movies & TV |
| Chalkidiki | 1.75× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.01× | Music & Radio |
| Euphonium | 4.51× | Music & Radio |
| Zagreb | 1.64× | Travel & Leisure |
| Coworking | 1.63× | Business & Career |
| Keeper (password manager) | 1.56× | Technology & Electronics |
| The Equalizer | 1.81× | Movies & TV |
| Building insulation | 1.55× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.21 |
| Indulgence | JOY | 1.15 |
| Sports Activity | POWER | 1.04 |
| Patriotism | CONSERVATISM | 1.03 |
| Travelling | THRILL | 1 |
| Sustainability | BALANCE | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.3% |
| Austria | 9.3% |
| Switzerland | 9.2% |
See Feierwerk audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Feierwerk have in Germany?
Feierwerk has an estimated audience of 1,207,184 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Feierwerk fans?
51.0% of Feierwerk fans are female, 49.0% are male, with an average age of 39.1 years.
Which brands do Feierwerk fans like most?
Feierwerk fans show strongest brand affinity for Stradivarius (1.97×), Progressive rock (1.69×), and Israel (1.93×) over the country average.
Where do Feierwerk fans live in Germany?
Feierwerk fans in Germany are most concentrated in Bayern (reach 343,593), Nordrhein-Westfalen (reach 224,517), and Baden-Württemberg (reach 157,393). These three regions account for the largest share of the active audience.
What other brands do Feierwerk fans also like?
Beyond Feierwerk itself, the audience over-indexes on Progressive rock (1.69×), Israel (1.93×), KLIX (AM) (2.12×), and Škoda Kodiaq (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Feierwerk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.