Rascasse Audience Intelligence

Fence Audience in Germany

A data profile of the people who buy, follow and care about Fence in Germany — modelled from more than twelve digital signal sources. Fence has an estimated audience of 962,477 people in Germany.

#3243among Topic in Germany#442in Home & Garden

The average Fence fan in Germany is 45.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Efficient energy use, Garden furniture, Garden centre, with strongest over-indexing on Efficient energy use (4.17× the country average).

Demographically, the Fence audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Need for Security, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fence fan in Germany is more male, around 45.8 years old, with strong Need for Security tendencies and a notable affinity for Efficient energy use.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fence profile in Germany.

Audience size
962K
in Germany
Gender
40.5%♀
59.5% male
Age
45.8
average years
Country rank
#6762
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fence fans

40.5% are female, 59.5% are male, average age 45.8.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Fence audience in Germany
MetricValue
Female40.5%
Male59.5%
Average age45.8
Estimated audience size962,477
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Fence audience in Germany
Age bracketShare%
16-194%
20-2913%
30-3924%
40-4928%
50+31%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Fence audience comes from Germany.

Worldwide audience distribution share by country for Fence
CountryShare
United States30.8%
United Kingdom11.2%
Australia4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fence audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fence fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.36×
02Brandenburg~40K1.23×
03Rheinland-Pfalz~50K1.10×
04Nordrhein-Westfalen~200K1.07×
05Sachsen-Anhalt~30K1.04×
06Saarland~10K1.03×
07Thüringen~20K1.02×
08Mecklenburg-Vorpommern~20K1.01×
09Baden-Württemberg~100K0.99×
10Schleswig-Holstein~30K0.98×
11Bayern~100K0.96×
12Hessen~70K0.95×
13Bremen~8K0.95×
14Sachsen~40K0.86×
15Hamburg~20K0.81×
16Berlin~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Fence, Germany
0.70×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fence audience
#·InterestCategoryAffinity×
01Self storageHome & Garden9.05×
02Cutting boardHome & Garden9.05×
03FertilizerHome & Garden7.06×
04Chris PrattMovies & TV7.02×
05Kitchen knifeHome & Garden6.88×
06Lawn mowerHome & Garden6.47×
07Downton AbbeyMovies & TV5.64×
08PergolaHome & Garden5.41×
09Garden furnitureHome & Garden4.85×
10Garden centreHome & Garden4.28×
11Efficient energy useTechnology & Electronics4.17×
12toom BaumarktShopping3.63×
13Solar powerHome & Garden3.51×
14Solar energyHome & Garden3.05×
15Hardware storeHome & Garden2.98×
16NatureHome & Garden2.36×
17HornbachShopping2.11×
18Obi (store)Shopping1.94×
19FamilyKids & Family1.81×
20TagesschauMovies & TV1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fence audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.81×
DIY MentalityTHRILL1.69×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fence audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
MindfulnessBALANCE0.74×
Price SensitivityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fence have in Germany?

Fence has an estimated audience of 962,477 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fence fans?

40.5% of Fence fans are female, 59.5% are male, with an average age of 45.8 years.

03

Which brands do Fence fans like most?

Fence fans show strongest brand affinity for Efficient energy use (4.17×), Garden furniture (4.85×), and Garden centre (4.28×) over the country average.

04

Where do Fence fans live in Germany?

Fence fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fence fans also like?

Beyond Fence itself, the audience over-indexes on Garden furniture (4.85×), Garden centre (4.28×), Nature (2.36×), and Lawn mower (6.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Fence audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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