Fence Audience in Germany
Fence has an estimated audience of 962,477 people in Germany. 40.5% are female, 59.5% are male, average age 45.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Dog breed, Stradivarius, Urban Outfitters, VfL Wolfsburg, Urban horticulture.
The average Fence fan in Germany is 45.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Dog breed, Stradivarius, Urban Outfitters, with strongest over-indexing on Dog breed (1.76× the country average). Demographically, the Fence audience skews more male with an average age of 45.8, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Fence fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 45.8 |
| Estimated audience size | 962,477 |
Audience persona
The typical Fence fan in Germany is more male, around 45.8 years old, with strong DIY Mentality tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 232,469 | 1.1× |
| Bayern | 151,363 | 0.98× |
| Niedersachsen | 132,143 | 1.41× |
| Baden-Württemberg | 129,626 | 0.99× |
| Hessen | 68,506 | 0.93× |
| Rheinland-Pfalz | 52,397 | 1.09× |
| Sachsen | 41,114 | 0.87× |
| Brandenburg | 37,856 | 1.27× |
| Schleswig-Holstein | 33,150 | 0.96× |
| Berlin | 29,282 | 0.68× |
| Thüringen | 25,437 | 1.04× |
| Sachsen-Anhalt | 25,221 | 1.01× |
| Mecklenburg-Vorpommern | 18,359 | 1× |
| Hamburg | 17,208 | 0.79× |
| Saarland | 11,364 | 0.96× |
| Bremen | 7,552 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.76× | Pets & Animals |
| Stradivarius | 1.74× | Shopping |
| Urban Outfitters | 1.55× | Shopping |
| VfL Wolfsburg | 1.51× | Sports |
| Urban horticulture | 1.52× | Home & Garden |
| JDSU | 2.75× | Business & Career |
| Stucco | 1.8× | Home & Garden |
| Hawesko | 2.36× | Food & Beverages |
| MK | 1.77× | Music & Radio |
| Video izle | 2.05× | |
| Hypertext | 1.76× | Technology & Electronics |
| Home Delivery | 1.65× | Food & Beverages |
| Corfu (regional unit) | 1.88× | Travel & Leisure |
| Vijesti.ba | 2.39× | News |
| Esra Erol | 3.07× | Movies & TV |
| HydraFacial | 3.43× | Beauty & Wellness |
| Free University of Berlin | 1.9× | Business & Career |
| Keeper (password manager) | 2.05× | Technology & Electronics |
| Assisi | 2.81× | Travel & Leisure |
| New Era (Namibia) | 1.99× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.92 |
| Need for Security | CONSERVATISM | 1.5 |
| Design Affinity | PREMIUM | 1.47 |
| Patriotism | CONSERVATISM | 1.42 |
| Pet Ownership | JOY | 1.36 |
| Convenience Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| United Kingdom | 11.2% |
| Australia | 4.4% |
See Fence audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fence have in Germany?
Fence has an estimated audience of 962,477 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fence fans?
40.5% of Fence fans are female, 59.5% are male, with an average age of 45.8 years.
Which brands do Fence fans like most?
Fence fans show strongest brand affinity for Dog breed (1.76×), Stradivarius (1.74×), and Urban Outfitters (1.55×) over the country average.
Where do Fence fans live in Germany?
Fence fans in Germany are most concentrated in Nordrhein-Westfalen (reach 232,469), Bayern (reach 151,363), and Niedersachsen (reach 132,143). These three regions account for the largest share of the active audience.
What other brands do Fence fans also like?
Beyond Fence itself, the audience over-indexes on Stradivarius (1.74×), Urban Outfitters (1.55×), VfL Wolfsburg (1.51×), and Urban horticulture (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.