Fence Audience in United States

Fence logo

Fence has an estimated audience of 7,342,628 people in United States. 42.1% are female, 57.9% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Israel, Governor of Michigan, Vocal harmony, Wok, Grinch.

The average Fence fan in United States is 46.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Governor of Michigan, Vocal harmony, with strongest over-indexing on Israel (4.7× the country average). Demographically, the Fence audience skews more male with an average age of 46.1, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Fence fans

Demographic split for Fence audience in United States
MetricValue
Female42.1%
Male57.9%
Average age46.1
Estimated audience size7,342,628

Audience persona

The typical Fence fan in United States is more male, around 46.1 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Fence in United States
RegionReachAffinity
California926,1651.15×
Texas785,2341.24×
Florida649,7941.31×
New York440,6731.07×
Georgia301,0201.33×
Pennsylvania281,0351.14×
North Carolina259,9861.18×
Illinois249,5671.02×
Ohio238,5841.05×
Virginia232,1671.3×
New Jersey212,3281.14×
Michigan200,5911.04×
Tennessee162,2851.1×
Massachusetts161,2071.11×
Washington155,4021.06×
South Carolina141,1191.28×
Maryland140,2081.11×
Indiana139,6231.04×
Arizona126,7420.85×
Alabama118,4351.15×
Missouri117,7170.99×
Colorado111,6110.96×
Louisiana108,2311.14×
Wisconsin102,6860.93×
Kentucky95,3421.04×
Oklahoma93,6481.15×
Minnesota93,1980.89×
Oregon87,8531.04×
Connecticut82,5031.12×
Mississippi68,5771.13×
Arkansas65,6281.08×
Utah56,0100.85×
Kansas54,9130.95×
Nevada51,5520.73×
Iowa50,7190.84×
New Mexico34,9110.95×
West Virginia34,7891.02×
Idaho34,5690.94×
Nebraska31,9370.87×
Rhode Island25,2071.08×
New Hampshire24,3980.84×
Maine23,1180.88×
Hawaii22,9740.73×
Delaware21,4261.06×
Washington, District of Columbia17,7790.81×
Montana16,6170.82×
South Dakota12,1860.72×
North Dakota10,6780.71×
Alaska10,6020.67×
Vermont9,3650.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fence audience
BrandAffinityCategory
Israel4.7×Travel & Leisure
Governor of Michigan15.75×Politics & Society
Vocal harmony9.05×Music & Radio
Wok11.51×Food & Beverages
Grinch6.12×Movies & TV
Goop7.46×Internet & Social Media
Hibachi10.6×Food & Beverages
Hipster12.88×Politics & Society
El Paso County, Colorado17.08×Travel & Leisure
Cherish (group)13.67×Music & Radio
Google Home7.68×Technology & Electronics
Grace Slick9.27×Music & Radio
Fairy godmother7.88×Literature
headspace9.77×Health
La Jolla9.34×Travel & Leisure
Jeep Wagoneer5.12×Cars & Mobility
TV Fanatic8.71×Movies & TV
Gift registry10.41×Kids & Family
Kikar HaShabbat13.07×News
Guitarist (magazine)8.83×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fence audience
TraitClusterScore
DIY MentalityTHRILL1.43
Need for SecurityCONSERVATISM1.33
Convenience OrientationPREMIUM1.22
Career OrientationPOWER1.19
Quality AwarenessPREMIUM1.19
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Fence
CountryShare
United States30.8%
United Kingdom11.2%
Australia4.4%

See Fence audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Fence have in United States?

Fence has an estimated audience of 7,342,628 people in United States, concentrated in California and Texas.

What is the gender split and age of Fence fans?

42.1% of Fence fans are female, 57.9% are male, with an average age of 46.1 years.

Which brands do Fence fans like most?

Fence fans show strongest brand affinity for Israel (4.7×), Governor of Michigan (15.75×), and Vocal harmony (9.05×) over the country average.

Where do Fence fans live in United States?

Fence fans in United States are most concentrated in California (reach 926,165), Texas (reach 785,234), and Florida (reach 649,794). These three regions account for the largest share of the active audience.

What other brands do Fence fans also like?

Beyond Fence itself, the audience over-indexes on Governor of Michigan (15.75×), Vocal harmony (9.05×), Wok (11.51×), and Grinch (6.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.