Rascasse Audience Intelligence

Fence Audience in United States

A data profile of the people who buy, follow and care about Fence in United States — modelled from more than twelve digital signal sources. Fence has an estimated audience of 7,342,628 people in United States.

#2925among Topic in United States#343in Home & Garden

The average Fence fan in United States is 46.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Pergola, Nature, with strongest over-indexing on Real property (2.95× the country average).

Demographically, the Fence audience skews more male with an average age of 46.1, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fence fan in United States is more male, around 46.1 years old, with strong DIY Mentality tendencies and a notable affinity for Real property.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fence profile in United States.

Audience size
7.3M
in United States
Gender
42.1%♀
57.9% male
Age
46.1
average years
Country rank
#4818
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fence fans

42.1% are female, 57.9% are male, average age 46.1.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Fence audience in United States
MetricValue
Female42.1%
Male57.9%
Average age46.1
Estimated audience size7,342,628
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Fence audience in United States
Age bracketShare%
16-197%
20-2912%
30-3920%
40-4926%
50+35%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Fence audience comes from United States.

Worldwide audience distribution share by country for Fence
CountryShare
United States30.8%
United Kingdom11.2%
Australia4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fence audience in United States is strongest.

Fig. 05

Top regions by affinity

Fence fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K1.27×
02South Carolina~100K1.23×
03Florida~600K1.21×
04Virginia~200K1.20×
05New Jersey~200K1.17×
06Texas~700K1.16×
07North Carolina~300K1.15×
08Alabama~100K1.15×
09Louisiana~100K1.15×
10Pennsylvania~300K1.14×
11Mississippi~70K1.14×
12Maryland~100K1.13×
13California~900K1.12×
14Connecticut~80K1.12×
15Oklahoma~90K1.11×
16Massachusetts~200K1.10×
17Delaware~20K1.10×
18Rhode Island~30K1.09×
19Arkansas~70K1.08×
20West Virginia~40K1.07×
21Washington~200K1.06×
22Tennessee~200K1.06×
23Ohio~200K1.05×
24Indiana~100K1.04×
25Kentucky~100K1.04×
26New York~400K1.03×
27Illinois~200K1.02×
28Michigan~200K1.02×
29Oregon~80K1.00×
30New Mexico~40K0.98×
31Missouri~100K0.97×
32Nebraska~40K0.95×
33Wisconsin~100K0.94×
34Idaho~30K0.94×
35Kansas~50K0.93×
36Maine~20K0.92×
37Colorado~100K0.91×
38Minnesota~90K0.89×
39New Hampshire~30K0.89×
40Utah~60K0.86×
41Iowa~50K0.86×
42Montana~20K0.85×
43North Dakota~10K0.84×
44Washington, District of Columbia~20K0.83×
45South Dakota~10K0.83×
46Arizona~100K0.82×
47Vermont~10K0.80×
48Hawaii~20K0.78×
49Alaska~10K0.76×
50Nevada~50K0.71×
Fig. 06

Affinity by region

Affinity by region — Fence, United States
0.71×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fence audience
#·InterestCategoryAffinity×
01PergolaHome & Garden4.99×
02Extra Space StorageHome & Garden3.76×
03LoggingTechnology & Electronics3.67×
04Lawn mowerHome & Garden3.15×
05Tractor Supply CompanyShopping3.09×
06Real propertyHome & Garden2.95×
07Hardware storeHome & Garden2.61×
08Microwave ovenHome & Garden2.54×
09Ace HardwareHome & Garden2.39×
10CarGurusCars & Mobility2.38×
11HVACHome & Garden2.30×
12MenardsHome & Garden2.23×
13AuctionShopping2.14×
14AutoZoneCars & Mobility1.87×
15LivestockPets & Animals1.80×
16RenovationHome & Garden1.79×
17Home AppliancesHome & Garden1.66×
18NatureHome & Garden1.61×
19RecreationTravel & Leisure1.51×
20MSNNews1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fence audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.70×
Need for SecurityCONSERVATISM1.61×
Career OrientationPOWER1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fence audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
MindfulnessBALANCE0.77×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fence have in United States?

Fence has an estimated audience of 7,342,628 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fence fans?

42.1% of Fence fans are female, 57.9% are male, with an average age of 46.1 years.

03

Which brands do Fence fans like most?

Fence fans show strongest brand affinity for Real property (2.95×), Pergola (4.99×), and Nature (1.61×) over the country average.

04

Where do Fence fans live in United States?

Fence fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Fence fans also like?

Beyond Fence itself, the audience over-indexes on Pergola (4.99×), Nature (1.61×), Tractor Supply Company (3.09×), and Hardware store (2.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Fence audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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