Rascasse Audience Intelligence

Fenty Beauty Target Market in Germany

A data profile of the people who buy, follow and care about Fenty Beauty in Germany — modelled from more than twelve digital signal sources. Fenty Beauty has an estimated audience of 268,936 people in Germany.

#49among Cosmetics in Germany#2385among Brand in Germany#255in Beauty & Wellness

The average Fenty Beauty fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lip gloss, Concealer, Cleanser, with strongest over-indexing on Lip gloss (17.85× the country average).

Demographically, the Fenty Beauty audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fenty Beauty fan in Germany is more female, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Lip gloss.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fenty Beauty profile in Germany.

Audience size
269K
in Germany
Gender
76.6%♀
23.4% male
Age
36.8
average years
Country rank
#18769
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fenty Beauty

76.6% are female, 23.4% are male, average age 36.8.

Fig. 02

Gender split

76.6%
Female
23.4%
Male
Demographic split for Fenty Beauty audience in Germany
MetricValue
Female76.6%
Male23.4%
Average age36.8
Estimated audience size268,936
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Fenty Beauty audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4919%
50+14%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Fenty Beauty audience comes from Germany.

Worldwide audience distribution share by country for Fenty Beauty
CountryShare
United States34.5%
United Kingdom9.6%
France5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fenty Beauty audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fenty Beauty customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.37×
02Nordrhein-Westfalen~80K1.30×
03Bremen~3K1.29×
04Hessen~30K1.27×
05Hamburg~8K1.27×
06Baden-Württemberg~40K1.16×
07Bayern~50K1.12×
08Rheinland-Pfalz~10K1.02×
09Niedersachsen~30K0.96×
10Schleswig-Holstein~9K0.91×
11Saarland~3K0.88×
12Brandenburg~7K0.80×
13Sachsen-Anhalt~5K0.74×
14Sachsen~10K0.71×
15Thüringen~5K0.70×
16Mecklenburg-Vorpommern~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Fenty Beauty, Germany
0.68×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fenty Beauty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fenty Beauty audience
#·InterestCategoryAffinity×
01Lip glossBeauty & Wellness17.85×
02CleanserBeauty & Wellness15.91×
03ConcealerBeauty & Wellness12.72×
04BB creamBeauty & Wellness9.90×
05LipstickBeauty & Wellness9.16×
06MoisturizerHome & Garden7.68×
07Face powderBeauty & Wellness7.65×
08Eye shadowBeauty & Wellness7.38×
09Social shoppingShopping6.37×
10Eye linerBeauty & Wellness5.92×
11Charlotte TilburyBeauty & Wellness5.52×
12Nail salonBeauty & Wellness5.21×
13Eyelash extensionsBeauty & Wellness4.55×
14ManicureBeauty & Wellness3.88×
15EyelashBeauty & Wellness3.81×
16Permanent makeupBeauty & Wellness3.50×
17Drop shippingShopping2.77×
18PrimarkShopping2.45×
19RossmannShopping2.19×
20Harry PotterMovies & TV1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fenty Beauty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fenty Beauty audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.79×
MindfulnessBALANCE1.72×
CreativityOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fenty Beauty audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
Need for SecurityCONSERVATISM0.87×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fenty Beauty's target market in Germany?

Fenty Beauty's target market in Germany covers an estimated 268,936 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fenty Beauty customers?

76.6% of the Fenty Beauty audience are female, 23.4% are male, with an average age of 36.8 years.

03

Which brands do Fenty Beauty fans like most?

Fenty Beauty fans show strongest brand affinity for Lip gloss (17.85×), Concealer (12.72×), and Cleanser (15.91×) over the country average.

04

Where do Fenty Beauty fans live in Germany?

Fenty Beauty fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Fenty Beauty fans also like?

Beyond Fenty Beauty itself, the audience over-indexes on Concealer (12.72×), Cleanser (15.91×), Lipstick (9.16×), and Face powder (7.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See Fenty Beauty audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fenty Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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