Fenty Beauty Audience in Germany
Fenty Beauty has an estimated audience of 286,540 people in Germany. 72.3% are female, 27.7% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lip gloss, Lipstick, Concealer, BB cream, Eye shadow.
The average Fenty Beauty fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lip gloss, Lipstick, Concealer, with strongest over-indexing on Lip gloss (14.76× the country average). Demographically, the Fenty Beauty audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Creativity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Fenty Beauty fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 37.9 |
| Estimated audience size | 286,540 |
Audience persona
The typical Fenty Beauty fan in Germany is more female, around 37.9 years old, with strong Creativity tendencies and a notable affinity for Lip gloss.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,437 | 1.31× |
| Bayern | 52,325 | 1.14× |
| Baden-Württemberg | 46,044 | 1.18× |
| Hessen | 28,590 | 1.31× |
| Niedersachsen | 26,674 | 0.96× |
| Berlin | 18,319 | 1.43× |
| Rheinland-Pfalz | 15,027 | 1.05× |
| Schleswig-Holstein | 9,373 | 0.91× |
| Sachsen | 9,348 | 0.67× |
| Hamburg | 8,238 | 1.27× |
| Brandenburg | 6,797 | 0.76× |
| Sachsen-Anhalt | 4,975 | 0.67× |
| Thüringen | 4,480 | 0.61× |
| Mecklenburg-Vorpommern | 3,251 | 0.59× |
| Bremen | 3,217 | 1.31× |
| Saarland | 2,910 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lip gloss | 14.76× | Beauty & Wellness |
| Lipstick | 8.72× | Beauty & Wellness |
| Concealer | 10.03× | Beauty & Wellness |
| BB cream | 10.27× | Beauty & Wellness |
| Eye shadow | 6.77× | Beauty & Wellness |
| Moisturizer | 7.32× | Home & Garden |
| Cleanser | 10.3× | Beauty & Wellness |
| Real property | 5.23× | Home & Garden |
| Mascara | 5.38× | Beauty & Wellness |
| Western Union | 4.47× | Business & Career |
| Face powder | 5.71× | Beauty & Wellness |
| Drop shipping | 3.14× | Shopping |
| Rossmann | 2.21× | Shopping |
| Ariana Grande | 4.53× | Music & Radio |
| Eye liner | 4.98× | Beauty & Wellness |
| Shampoo | 3.6× | Beauty & Wellness |
| Do it yourself (DIY) | 1.86× | Home & Garden |
| Skin care | 2.74× | Beauty & Wellness |
| Sephora | 3.69× | Shopping |
| Google News | 3.33× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.45 |
| Sustainability | BALANCE | 1.38 |
| Mindfulness | BALANCE | 1.32 |
| Extroversion | THRILL | 1.28 |
| Price Sensitivity | PREMIUM | 1.26 |
| Indulgence | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| United Kingdom | 9.7% |
| France | 6.0% |
See Fenty Beauty audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Fenty Beauty have in Germany?
Fenty Beauty has an estimated audience of 286,540 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fenty Beauty fans?
72.3% of Fenty Beauty fans are female, 27.7% are male, with an average age of 37.9 years.
Which brands do Fenty Beauty fans like most?
Fenty Beauty fans show strongest brand affinity for Lip gloss (14.76×), Lipstick (8.72×), and Concealer (10.03×) over the country average.
Where do Fenty Beauty fans live in Germany?
Fenty Beauty fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,437), Bayern (reach 52,325), and Baden-Württemberg (reach 46,044). These three regions account for the largest share of the active audience.
What other brands do Fenty Beauty fans also like?
Beyond Fenty Beauty itself, the audience over-indexes on Lipstick (8.72×), Concealer (10.03×), BB cream (10.27×), and Eye shadow (6.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fenty Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.