Rascasse Audience Intelligence

Fenty Beauty Target Market in United States

A data profile of the people who buy, follow and care about Fenty Beauty in United States — modelled from more than twelve digital signal sources. Fenty Beauty has an estimated audience of 1,748,730 people in United States.

#49among Cosmetics in United States#1626among Brand in United States#240in Beauty & Wellness

The average Fenty Beauty fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Lip gloss, BB cream, Moisturizer, with strongest over-indexing on Lip gloss (10.6× the country average).

Demographically, the Fenty Beauty audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fenty Beauty fan in United States is more female, around 35.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Lip gloss.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fenty Beauty profile in United States.

Audience size
1.7M
in United States
Gender
79.4%♀
20.6% male
Age
35.8
average years
Country rank
#15808
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fenty Beauty

79.4% are female, 20.6% are male, average age 35.8.

Fig. 02

Gender split

79.4%
Female
20.6%
Male
Demographic split for Fenty Beauty audience in United States
MetricValue
Female79.4%
Male20.6%
Average age35.8
Estimated audience size1,748,730
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Fenty Beauty audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3917%
40-4917%
50+15%
Fig. 04

Worldwide distribution

34.5%

of the worldwide Fenty Beauty audience comes from United States.

Worldwide audience distribution share by country for Fenty Beauty
CountryShare
United States34.5%
United Kingdom9.6%
France5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fenty Beauty audience in United States is strongest.

Fig. 05

Top regions by affinity

Fenty Beauty customers by region in United States
#RegionReachAffinity×
01Maryland~60K1.90×
02Georgia~100K1.84×
03New York~200K1.55×
04Louisiana~30K1.50×
05Mississippi~20K1.45×
06New Jersey~60K1.40×
07Washington, District of Columbia~7K1.39×
08Delaware~7K1.37×
09Texas~200K1.33×
10Virginia~60K1.31×
11Alabama~30K1.31×
12North Carolina~70K1.30×
13California~200K1.24×
14Florida~100K1.24×
15Illinois~70K1.22×
16South Carolina~30K1.16×
17Connecticut~20K1.12×
18Nevada~20K1.11×
19Pennsylvania~70K1.08×
20Michigan~50K1.07×
21Tennessee~40K1.07×
22Arizona~40K1.06×
23Massachusetts~40K1.01×
24Arkansas~10K0.98×
25New Mexico~9K0.97×
26Rhode Island~6K0.97×
27Missouri~30K0.95×
28Ohio~50K0.94×
29Indiana~30K0.90×
30Oklahoma~20K0.88×
31Washington~30K0.87×
32Kentucky~20K0.86×
33Kansas~10K0.79×
34Colorado~20K0.78×
35Hawaii~6K0.78×
36Minnesota~20K0.77×
37Nebraska~7K0.76×
38Alaska~3K0.75×
39Oregon~20K0.74×
40North Dakota~3K0.74×
41Wisconsin~20K0.73×
42West Virginia~6K0.70×
43Utah~10K0.68×
44South Dakota~3K0.67×
45New Hampshire~5K0.65×
46Idaho~6K0.64×
47Iowa~9K0.63×
48Montana~3K0.63×
49Vermont~2K0.62×
50Maine~4K0.60×
Fig. 06

Affinity by region

Affinity by region — Fenty Beauty, United States
0.60×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fenty Beauty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fenty Beauty audience
#·InterestCategoryAffinity×
01Lip glossBeauty & Wellness10.60×
02BB creamBeauty & Wellness8.50×
03Eyelash extensionsBeauty & Wellness4.34×
04MascaraBeauty & Wellness4.31×
05MoisturizerHome & Garden4.03×
06Eye linerBeauty & Wellness4.03×
07Eye shadowBeauty & Wellness3.80×
08Natural foodsFood & Beverages3.63×
09Artificial nailsBeauty & Wellness3.46×
10ULTA BeautyBeauty & Wellness3.16×
11Natural skin careBeauty & Wellness3.16×
12CVS PharmacyShopping2.73×
13Personal careHealth2.43×
14WalgreensShopping2.35×
15Skin careBeauty & Wellness2.11×
16SephoraShopping2.09×
17Do it yourself (DIY)Home & Garden1.83×
18Target CorporationShopping1.77×
19TikTokInternet & Social Media1.76×
20Beauty salonsBeauty & Wellness1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fenty Beauty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fenty Beauty audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.58×
IndulgenceJOY1.56×
ExtroversionTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fenty Beauty audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
TraditionCONSERVATISM0.89×
Need for SecurityCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fenty Beauty's target market in United States?

Fenty Beauty's target market in United States covers an estimated 1,748,730 people, concentrated in California and Texas.

02

What is the gender split and age of Fenty Beauty customers?

79.4% of the Fenty Beauty audience are female, 20.6% are male, with an average age of 35.8 years.

03

Which brands do Fenty Beauty fans like most?

Fenty Beauty fans show strongest brand affinity for Lip gloss (10.6×), BB cream (8.5×), and Moisturizer (4.03×) over the country average.

04

Where do Fenty Beauty fans live in United States?

Fenty Beauty fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Fenty Beauty fans also like?

Beyond Fenty Beauty itself, the audience over-indexes on BB cream (8.5×), Moisturizer (4.03×), Eyelash extensions (4.34×), and ULTA Beauty (3.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Fenty Beauty audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fenty Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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