Fenty Beauty Audience in United States

Fenty Beauty logo

Fenty Beauty has an estimated audience of 1,876,414 people in United States. 72.4% are female, 27.6% are male, average age 38.5. Top regions: California, Texas, New York. Top brand affinities: Historic site, Elsword, Goop, Fairy godmother, Governor of Michigan.

The average Fenty Beauty fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Elsword, Goop, with strongest over-indexing on Historic site (10.82× the country average). Demographically, the Fenty Beauty audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of Fenty Beauty fans

Demographic split for Fenty Beauty audience in United States
MetricValue
Female72.4%
Male27.6%
Average age38.5
Estimated audience size1,876,414

Audience persona

The typical Fenty Beauty fan in United States is more female, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Fenty Beauty in United States
RegionReachAffinity
California269,8721.31×
Texas219,8391.36×
New York171,6951.64×
Florida160,4231.26×
Georgia103,4421.79×
Illinois80,4471.29×
North Carolina74,7731.32×
Pennsylvania71,4311.13×
New Jersey68,7891.44×
Virginia61,0251.34×
Maryland59,4241.84×
Ohio55,9190.97×
Michigan53,3961.09×
Arizona41,9711.1×
Tennessee40,5901.08×
Massachusetts38,1661.03×
Louisiana34,6101.43×
Washington34,4740.92×
Alabama33,4581.28×
South Carolina32,5841.15×
Indiana31,3310.91×
Missouri28,7530.95×
Colorado23,2190.79×
Mississippi21,4101.38×
Connecticut21,1551.12×
Wisconsin20,9530.74×
Minnesota20,9250.78×
Nevada20,8111.15×
Kentucky19,7940.84×
Oklahoma18,8100.9×
Oregon16,1500.75×
Arkansas14,7240.95×
Kansas11,5160.78×
Utah11,4650.68×
Iowa9,5650.62×
New Mexico8,9020.95×
Washington, District of Columbia7,8161.39×
Nebraska7,1060.76×
Delaware6,7171.3×
Hawaii6,2310.77×
Idaho5,7750.61×
Rhode Island5,7710.97×
West Virginia5,6070.64×
New Hampshire4,4780.61×
Maine3,5560.53×
Montana2,7830.53×
Alaska2,5760.64×
South Dakota2,5530.59×
North Dakota2,5090.65×
Vermont1,5600.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fenty Beauty audience
BrandAffinityCategory
Historic site10.82×Arts & Culture
Elsword36.91×Games
Goop11.4×Internet & Social Media
Fairy godmother13.79×Literature
Governor of Michigan13.18×Politics & Society
Mathcore11.63×Music & Radio
headspace11.59×Health
Bank account3.05×Business & Career
Google Home7.89×Technology & Electronics
Combat sport1.95×Sports
Mothercare3.87×Kids & Family
Hibachi9.35×Food & Beverages
Hardik Pandya17.94×Sports
Harlow13.54×Travel & Leisure
Grinch4.61×Movies & TV
Wok7.36×Food & Beverages
Hipster10.64×Politics & Society
Grace Slick9.26×Music & Radio
Cherish (group)11.32×Music & Radio
No Escape (1994 film)11.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fenty Beauty audience
TraitClusterScore
Luxury OrientationPREMIUM2.18
Price SensitivityPREMIUM1.27
DIY MentalityTHRILL1.22
CreativityOPEN1.2
Risk AppetiteTHRILL1.19
Design AffinityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Fenty Beauty
CountryShare
United States34.6%
United Kingdom9.7%
France6.0%

See Fenty Beauty audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Fenty Beauty have in United States?

Fenty Beauty has an estimated audience of 1,876,414 people in United States, concentrated in California and Texas.

What is the gender split and age of Fenty Beauty fans?

72.4% of Fenty Beauty fans are female, 27.6% are male, with an average age of 38.5 years.

Which brands do Fenty Beauty fans like most?

Fenty Beauty fans show strongest brand affinity for Historic site (10.82×), Elsword (36.91×), and Goop (11.4×) over the country average.

Where do Fenty Beauty fans live in United States?

Fenty Beauty fans in United States are most concentrated in California (reach 269,872), Texas (reach 219,839), and New York (reach 171,695). These three regions account for the largest share of the active audience.

What other brands do Fenty Beauty fans also like?

Beyond Fenty Beauty itself, the audience over-indexes on Elsword (36.91×), Goop (11.4×), Fairy godmother (13.79×), and Governor of Michigan (13.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fenty Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.