Goalkeeper (association football) Audience in Germany
Goalkeeper (association football) has an estimated audience of 1,004,769 people in Germany. 12.4% are female, 87.6% are male, average age 31.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Borussia Dortmund, Ralph Fiennes, Al Nassr FC, RB Leipzig.
The average Goalkeeper (association football) fan in Germany is 31.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Borussia Dortmund, Ralph Fiennes, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Goalkeeper (association football) audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Goalkeeper (association football) fans
| Metric | Value |
|---|---|
| Female | 12.4% |
| Male | 87.6% |
| Average age | 31.4 |
| Estimated audience size | 1,004,769 |
Audience persona
The typical Goalkeeper (association football) fan in Germany is more male, around 31.4 years old, with strong Spirituality tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 267,315 | 1.22× |
| Bayern | 171,728 | 1.06× |
| Baden-Württemberg | 138,349 | 1.01× |
| Niedersachsen | 126,274 | 1.29× |
| Hessen | 94,809 | 1.24× |
| Rheinland-Pfalz | 51,870 | 1.03× |
| Berlin | 49,648 | 1.11× |
| Schleswig-Holstein | 40,863 | 1.13× |
| Sachsen | 31,513 | 0.64× |
| Brandenburg | 24,609 | 0.79× |
| Hamburg | 23,653 | 1.04× |
| Sachsen-Anhalt | 19,349 | 0.74× |
| Thüringen | 16,540 | 0.65× |
| Mecklenburg-Vorpommern | 13,275 | 0.69× |
| Saarland | 13,190 | 1.07× |
| Bremen | 11,154 | 1.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Borussia Dortmund | 3.6× | Sports |
| Ralph Fiennes | 19.98× | Movies & TV |
| Al Nassr FC | 20× | Sports |
| RB Leipzig | 6.42× | Sports |
| Fanatik | 11.22× | News |
| Bastian Schweinsteiger | 11.5× | Sports |
| Ronaldinho | 20× | Sports |
| VfB Stuttgart | 4.62× | Sports |
| Transfermarkt | 4.56× | Sports |
| FC Bayern Munich | 2.9× | Sports |
| UEFA Champions League | 2.89× | Sports |
| Western Union | 5.45× | Business & Career |
| FIFA World Cup | 2.8× | Sports |
| Eintracht Frankfurt | 3.32× | Sports |
| Arminia Bielefeld | 6.58× | Sports |
| VfL Wolfsburg (women) | 7.98× | Sports |
| Alphaville (band) | 12.79× | Music & Radio |
| Sportschau | 3.21× | Sports |
| 2. Bundesliga | 3.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.46 |
| Early Adopter Mentality | POWER | 1.37 |
| Patriotism | CONSERVATISM | 1.33 |
| Pet Ownership | JOY | 1.25 |
| Risk Appetite | THRILL | 1.22 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| United Kingdom | 6.5% |
| Brazil | 5.9% |
See Goalkeeper (association football) audiences in other countries
- Goalkeeper (association football) — United States
- Goalkeeper (association football) — United Kingdom
- Goalkeeper (association football) — France
- Goalkeeper (association football) — Italy
- Goalkeeper (association football) — Spain
- Goalkeeper (association football) — Brazil
- Goalkeeper (association football) — Japan
- Goalkeeper (association football) — South Korea
- Goalkeeper (association football) — India
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Goalkeeper (association football) have in Germany?
Goalkeeper (association football) has an estimated audience of 1,004,769 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Goalkeeper (association football) fans?
12.4% of Goalkeeper (association football) fans are female, 87.6% are male, with an average age of 31.4 years.
Which brands do Goalkeeper (association football) fans like most?
Goalkeeper (association football) fans show strongest brand affinity for Jotex (78.71×), Borussia Dortmund (3.6×), and Ralph Fiennes (19.98×) over the country average.
Where do Goalkeeper (association football) fans live in Germany?
Goalkeeper (association football) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 267,315), Bayern (reach 171,728), and Baden-Württemberg (reach 138,349). These three regions account for the largest share of the active audience.
What other brands do Goalkeeper (association football) fans also like?
Beyond Goalkeeper (association football) itself, the audience over-indexes on Borussia Dortmund (3.6×), Ralph Fiennes (19.98×), Al Nassr FC (20×), and RB Leipzig (6.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Goalkeeper (association football). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.