Gorenje Audience in Germany
Gorenje has an estimated audience of 307,242 people in Germany. 57.7% are female, 42.3% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Metz, Aral AG, Cora (hypermarket), Automotive navigation system, REWE.
The average Gorenje fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Metz, Aral AG, Cora (hypermarket), with strongest over-indexing on Metz (55.89× the country average). Demographically, the Gorenje audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Gorenje fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 41.5 |
| Estimated audience size | 307,242 |
Audience persona
The typical Gorenje fan in Germany is more female, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Metz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,944 | 1.11× |
| Bayern | 53,882 | 1.09× |
| Baden-Württemberg | 42,010 | 1× |
| Niedersachsen | 32,592 | 1.09× |
| Hessen | 24,429 | 1.04× |
| Sachsen | 16,455 | 1.09× |
| Berlin | 15,064 | 1.1× |
| Rheinland-Pfalz | 14,975 | 0.97× |
| Schleswig-Holstein | 11,106 | 1.01× |
| Brandenburg | 8,531 | 0.9× |
| Sachsen-Anhalt | 8,162 | 1.03× |
| Thüringen | 7,892 | 1.01× |
| Hamburg | 6,888 | 0.99× |
| Mecklenburg-Vorpommern | 5,145 | 0.88× |
| Saarland | 3,116 | 0.83× |
| Bremen | 2,273 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Metz | 55.89× | Travel & Leisure |
| Aral AG | 5.16× | Cars & Mobility |
| Cora (hypermarket) | 47.57× | Shopping |
| Automotive navigation system | 16.45× | Technology & Electronics |
| REWE | 3.29× | Shopping |
| Slovenia | 9.39× | Travel & Leisure |
| Euronics | 12.13× | Shopping |
| Kaufland | 3.24× | Shopping |
| Netto Marken-Discount | 3.12× | Shopping |
| United Parcel Service | 6.32× | Business & Career |
| Edeka | 2.69× | Shopping |
| Rossmann | 3.05× | Shopping |
| Kanal D Romania | 40.67× | Movies & TV |
| Tagesschau | 2.34× | Movies & TV |
| Bild | 2.31× | News |
| Dedeman | 36.97× | Music & Radio |
| Obi (store) | 2.39× | Shopping |
| Globus Baumarkt | 2.72× | Shopping |
| Lebara | 14.56× | Technology & Electronics |
| Single-lens reflex camera | 10.86× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.37 |
| Travelling | THRILL | 1.94 |
| Convenience Orientation | PREMIUM | 1.87 |
| DIY Mentality | THRILL | 1.72 |
| Family Orientation | CONSERVATISM | 1.53 |
| Price Sensitivity | PREMIUM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 14.1% |
| Hungary | 9.3% |
| Serbia | 6.2% |
See Gorenje audiences in other countries
More Domestic appliances audiences in Germany
Frequently asked questions
How many fans does Gorenje have in Germany?
Gorenje has an estimated audience of 307,242 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gorenje fans?
57.7% of Gorenje fans are female, 42.3% are male, with an average age of 41.5 years.
Which brands do Gorenje fans like most?
Gorenje fans show strongest brand affinity for Metz (55.89×), Aral AG (5.16×), and Cora (hypermarket) (47.57×) over the country average.
Where do Gorenje fans live in Germany?
Gorenje fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,944), Bayern (reach 53,882), and Baden-Württemberg (reach 42,010). These three regions account for the largest share of the active audience.
What other brands do Gorenje fans also like?
Beyond Gorenje itself, the audience over-indexes on Aral AG (5.16×), Cora (hypermarket) (47.57×), Automotive navigation system (16.45×), and REWE (3.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gorenje. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.