Gorenje Target Market in Germany
A data profile of the people who buy, follow and care about Gorenje in Germany — modelled from more than twelve digital signal sources. Gorenje has an estimated audience of 302,531 people in Germany.
The average Gorenje fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Metz, Cora (hypermarket), Automotive navigation system, with strongest over-indexing on Metz (55.89× the country average).
Demographically, the Gorenje audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gorenje fan in Germany is more female, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Metz.
At a glance
The key figures that characterise the Gorenje profile in Germany.
Search interest · 12-month trend
Customer demographics of Gorenje
57.7% are female, 42.3% are male, average age 41.5.
Gender split
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 41.5 |
| Estimated audience size | 302,531 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 25% | |
| 40-49 | 28% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Gorenje audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 13.9% |
| Hungary | 9.3% |
| Serbia | 6.1% |
Geography
Where the Gorenje audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~30K | 1.08× | |
| 02 | Sachsen | ~20K | 1.08× | |
| 03 | Bayern | ~50K | 1.07× | |
| 04 | Sachsen-Anhalt | ~8K | 1.07× | |
| 05 | Nordrhein-Westfalen | ~70K | 1.06× | |
| 06 | Thüringen | ~8K | 1.06× | |
| 07 | Berlin | ~10K | 1.02× | |
| 08 | Hessen | ~20K | 1.00× | |
| 09 | Schleswig-Holstein | ~10K | 1.00× | |
| 10 | Baden-Württemberg | ~40K | 0.98× | |
| 11 | Hamburg | ~7K | 0.98× | |
| 12 | Rheinland-Pfalz | ~10K | 0.97× | |
| 13 | Brandenburg | ~9K | 0.95× | |
| 14 | Mecklenburg-Vorpommern | ~6K | 0.94× | |
| 15 | Bremen | ~2K | 0.91× | |
| 16 | Saarland | ~3K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Gorenje audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Metz | Travel & Leisure | 55.89× | ||
| 02 | Cora (hypermarket) | Shopping | 47.57× | ||
| 03 | Kanal D Romania | Movies & TV | 40.67× | ||
| 04 | Dedeman | Music & Radio | 36.97× | ||
| 05 | Automotive navigation system | Technology & Electronics | 16.45× | ||
| 06 | Lebara | Technology & Electronics | 14.56× | ||
| 07 | Euronics | Shopping | 12.13× | ||
| 08 | Single-lens reflex camera | Technology & Electronics | 10.86× | ||
| 09 | Slovenia | Travel & Leisure | 9.39× | ||
| 10 | United Parcel Service | Business & Career | 6.32× | ||
| 11 | Aral AG | Cars & Mobility | 5.16× | ||
| 12 | REWE | Shopping | 3.29× | ||
| 13 | Kaufland | Shopping | 3.24× | ||
| 14 | Tchibo | Shopping | 3.23× | ||
| 15 | Netto Marken-Discount | Shopping | 3.12× | ||
| 16 | Rossmann | Shopping | 3.05× | ||
| 17 | Edeka | Shopping | 2.69× | ||
| 18 | Obi (store) | Shopping | 2.39× | ||
| 19 | Tagesschau | Movies & TV | 2.34× | ||
| 20 | Bild | News | 2.31× |
Personality of the Gorenje audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.48× | |
| Spirituality | BALANCE | 2.27× | |
| Indulgence | JOY | 2.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.06× | |
| Luxury Orientation | PREMIUM | 1.23× | |
| Risk Appetite | THRILL | 1.31× |
Frequently asked questions
Who is Gorenje's target market in Germany?
Gorenje's target market in Germany covers an estimated 302,531 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gorenje customers?
57.7% of the Gorenje audience are female, 42.3% are male, with an average age of 41.5 years.
Which brands do Gorenje fans like most?
Gorenje fans show strongest brand affinity for Metz (55.89×), Cora (hypermarket) (47.57×), and Automotive navigation system (16.45×) over the country average.
Where do Gorenje fans live in Germany?
Gorenje fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Gorenje fans also like?
Beyond Gorenje itself, the audience over-indexes on Cora (hypermarket) (47.57×), Automotive navigation system (16.45×), REWE (3.29×), and Slovenia (9.39×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Domestic appliances audiences in Germany
See Gorenje audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gorenje. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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