Halara Audience in Germany
Halara has an estimated audience of 2,774,663 people in Germany. 63.1% are female, 36.9% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Kodiaq, Progressive rock, Saving, Emil Nolde, Home Delivery.
The average Halara fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Kodiaq, Progressive rock, Saving, with strongest over-indexing on Škoda Kodiaq (3.33× the country average). Demographically, the Halara audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Halara fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 37.9 |
| Estimated audience size | 2,774,663 |
Audience persona
The typical Halara fan in Germany is more female, around 37.9 years old, with strong Sustainability tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 615,216 | 1.01× |
| Bayern | 478,320 | 1.07× |
| Baden-Württemberg | 350,438 | 0.93× |
| Niedersachsen | 324,439 | 1.2× |
| Hessen | 188,679 | 0.89× |
| Sachsen | 154,355 | 1.13× |
| Rheinland-Pfalz | 145,784 | 1.05× |
| Schleswig-Holstein | 118,777 | 1.19× |
| Brandenburg | 109,612 | 1.27× |
| Berlin | 92,883 | 0.75× |
| Sachsen-Anhalt | 84,030 | 1.17× |
| Thüringen | 82,578 | 1.17× |
| Hamburg | 52,021 | 0.83× |
| Mecklenburg-Vorpommern | 33,794 | 0.64× |
| Saarland | 31,083 | 0.91× |
| Bremen | 18,466 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 3.33× | Cars & Mobility |
| Progressive rock | 2.14× | Music & Radio |
| Saving | 1.55× | Business & Career |
| Emil Nolde | 4.65× | Arts & Culture |
| Home Delivery | 2.17× | Food & Beverages |
| Information sensitivity | 2.64× | Technology & Electronics |
| Giotto | 2.52× | Food & Beverages |
| Homesteading | 2.63× | Home & Garden |
| Volvo V60 | 1.9× | Cars & Mobility |
| The Hunt (2012 film) | 1.78× | Movies & TV |
| Gloria | 1.84× | Music & Radio |
| Isha Yoga | 3.85× | Sports |
| Jersey (fabric) | 1.99× | Fashion & Accessoires |
| The Name of the Rose | 2.8× | Literature |
| Huck (magazine) | 3.6× | Internet & Social Media |
| Cloppenburg | 1.63× | Travel & Leisure |
| Erkrath | 2.89× | Travel & Leisure |
| Theocracy | 3.74× | Music & Radio |
| Jaguar F-Pace | 2.33× | Cars & Mobility |
| Graham Greene | 1.63× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.35 |
| Sports Activity | POWER | 1.32 |
| Creativity | OPEN | 1.29 |
| Tradition | CONSERVATISM | 1.24 |
| DIY Mentality | THRILL | 1.18 |
| Indulgence | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.6% |
| Germany | 18.5% |
| France | 9.1% |
See Halara audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Halara have in Germany?
Halara has an estimated audience of 2,774,663 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Halara fans?
63.1% of Halara fans are female, 36.9% are male, with an average age of 37.9 years.
Which brands do Halara fans like most?
Halara fans show strongest brand affinity for Škoda Kodiaq (3.33×), Progressive rock (2.14×), and Saving (1.55×) over the country average.
Where do Halara fans live in Germany?
Halara fans in Germany are most concentrated in Nordrhein-Westfalen (reach 615,216), Bayern (reach 478,320), and Baden-Württemberg (reach 350,438). These three regions account for the largest share of the active audience.
What other brands do Halara fans also like?
Beyond Halara itself, the audience over-indexes on Progressive rock (2.14×), Saving (1.55×), Emil Nolde (4.65×), and Home Delivery (2.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Halara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.